Fifteen years ago, I wrote one sentence that changed everything:
“Write Better, Sell Better.”
That one tagline defined my career.
Since then, I’ve written sales copy that’s pulled in millions. I’ve worked with Fortune 500 companies. I’ve even taught copywriting at the university level.
But you? You don’t have a semester to learn this.
You need quick, powerful writing shifts that help you attract leads, build trust, and close sales—without sounding like a pushy salesperson.
So today, I’m handing you my 7 biggest copywriting lessons—each one battle-tested in the world of network marketing, direct sales, and online business.
Read this, save it, and most importantly—use it.
Lesson #1: Clarity Sells. Cleverness Kills.
Most network marketers try to be “creative” with their messaging… and end up confusing their audience.
🚫 “Unlock a revolutionary opportunity to build generational wealth”
✅ “Want to make an extra $2,000/month from home? Here’s how.”
See the difference?
Your audience needs clarity, not confusion.
If people don’t immediately “get it,” they won’t buy.
🔥 NetWave Strategy: Every time you write a post, DM, or landing page… read it out loud. If it sounds complicated, simplify.
Lesson #2: Authority Comes From Signposting
I just did it. Did you catch it?
Signposting is a technique where you signal your expertise so your audience trusts you more.
Example:
✅ “After optimizing over 700 LinkedIn profiles, I noticed a pattern…”
✅ “After helping 237 people quit their jobs with network marketing, here’s what I learned…”
That one sentence instantly establishes authority.
🔥 NetWave Strategy: Before any post or presentation, ask:
“How can I quickly show credibility before I teach?”
Lesson #3: Choppy Copy Wins
Long, complex sentences? Kill sales.
Here’s why:
Compare this ⬇️
🚫 “Sometimes, we write super long sentences that don’t let us breathe and neither do our readers.”
With this ⬇️
✅ “Sometimes, we write long sentences. No one can breathe. And readers get tired.”
Which one is easier to read?
🔥 NetWave Strategy: After writing something, chop it in half. Short sentences = more impact.
Lesson #4: Edit Like Your Bank Account Depends on It (Because It Does)
Writing is 80% editing.
Most marketers write for themselves. But your audience doesn’t care about you—they care about how you can help them.
So, delete anything that isn’t laser-focused on your audience.
I deleted 40% of this post while writing it. And now? It’s stronger.
🔥 NetWave Strategy: Before you hit “post,” cut 20% of your words. Remove fluff. Keep impact.
Lesson #5: Use Sensory Words (Make Them FEEL Something)
Weak copy just states facts.
Powerful copy creates emotions.
✅ That had to hurt! → That had to sting!
✅ Having a bad day? → Having a rough day?
✅ A seamless process. → A silky-smooth process.
See how the second examples hit harder?
🔥 NetWave Strategy: Go through your next post. Replace 3 “boring” words with sensory words. Watch engagement skyrocket.
Lesson #6: Stop Writing to “Everyone.” Start Writing to ONE Person.
Most network marketers say:
“My product is for everyone!”
Big mistake.
Because when you speak to everyone… you sell to no one.
Instead, pick one person. Write to them.
🔥 NetWave Strategy:
💡 Talk to past YOU.
What problem did you struggle with before? That’s your best audience.
Lesson #7: The ‘Dear Son’ Copywriting Method
This is the most powerful writing technique I’ve ever learned.
Before I write anything, I imagine I’m writing a letter to one person.
I start with: “Dear son…”
I end with: “Love, Dad.”
Then? I delete those two parts.
The result? A personal, authentic message that deeply connects.
🔥 NetWave Strategy: Pick one person you care about. Write to them, not to the masses. Your content will instantly feel more real.
Write Better, Sell Better.
Everything in network marketing comes down to your ability to communicate.
If you can:
✔️ Write clear, compelling messages
✔️ Speak directly to your audience’s needs
✔️ Make your words FEEL like a conversation
…then you will dominate this game.
Now, here’s your challenge:
👉 Take one of these 7 lessons. Apply it today.
👉 Drop in the comments: Which one hit home the most?
Want to shortcut your growth with the same copywriting strategies we use inside NetWave?
DM me “WRITE” and let’s chat.