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Social MediaTips & Strategies

Why Your Social Media Strategy is Failing in Network Marketing (And How to Fix It Today)

Lusabara
By
Lusabara
Last updated: February 7, 2025
6 Min Read
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Most network marketers are chasing the wrong goals on social media.

Contents
Your Goal on Social Media? “Pre-Communicate” With Your Future ProspectsHow to Fix Your Content Strategy and Attract More Prospects TodayFinal Thought: Are You Speaking to the Right People… in the Right Way?

They’re obsessing over follower counts instead of building real influence.
They’re focusing on random DMs instead of attracting pre-qualified prospects.

But here’s the truth:
💡 99.9% of your future recruits, customers, and partners will first see you in the main feed.

Not in the DMs.
Not on your website.
Not in a webinar.

Their first impression of you will come from your posts and your comments.

That means if your content is off, you’re losing leads before they even think about reaching out.

Your Goal on Social Media? “Pre-Communicate” With Your Future Prospects

Before someone ever messages you, they should already feel like:
✅ They know you
✅ They trust you
✅ They understand how you can help them

That happens when your content answers their questions before they even ask.

Here are the seven biggest struggles every struggling network marketer faces:

1️⃣ How do I write posts that position me as an authority?
→ (Because nobody takes me seriously yet.)

2️⃣ How can I create content that doesn’t eat up my whole day?
→ (Because I don’t have time to be glued to social media.)

3️⃣ I hate cold messaging. How do I get people to reach out to ME instead?
→ (Because I don’t want to spam random strangers.)

4️⃣ What should I say in the comments to spark real conversations?
→ (Because “great post!” doesn’t build a business.)

5️⃣ How do I create a simple, repeatable content system?
→ (Because I don’t know what to post daily.)

6️⃣ I need a roadmap. Where do I even start?
→ (Because I feel stuck and overwhelmed.)

7️⃣ How do I scale my business from a side hustle to full-time?
→ (Because right now, I’m making a few bucks, not a real income.)

💡 Guess what?
I’ve answered all of these questions hundreds of times.
And the place I answer them the most?

✔ My social media posts.
✔ My comments.

That’s where future team members have their “Aha!” moment.
Where people realize they’ve been doing it all wrong.
Where trust is built before the first DM is ever sent.

How to Fix Your Content Strategy and Attract More Prospects Today

🚀 Step 1: Fix WHO You Speak To (So The Right People Speak to You!)

Most network marketers make one huge mistake.
They create content that’s all about them.

❌ “Look at my success!”
❌ “Join my team!”
❌ “Buy my product!”

What works instead?

✅ Content that speaks to your dream prospect’s struggles.
✅ Content that makes them feel understood.
✅ Content that solves problems before they ask.

Example:
Instead of “Join my team today!”…

💡 Write: “How I Built a Team of 50 Without Sending a Single Cold DM”

Now, anyone who is struggling to recruit without spamming instantly feels seen.

They think: “Wait… how did you do that?”
Now, they want to know more.
Now, they message YOU first.

🚀 Step 2: Use Comments to Get 50X More Visibility Without Extra Work

Most people post once per day. That’s good.
But they ignore the real secret weapon… comments.

🔥 Comments show your name.
🔥 Comments show your profile.
🔥 Comments get seen by the followers of the original post.

Your goal?
Turn your comments into mini-blog posts that spark curiosity.

Instead of:
❌ “Great post!”

Try:
✅ “This is SO true. I used to struggle to recruit because I was doing it the old way. Now, I focus on attraction marketing and I never send cold messages. Game changer.”

Boom. Now people want to check your profile.
And some will reach out.

Final Thought: Are You Speaking to the Right People… in the Right Way?

Your future team members are already on social media.

They are scrolling right now.
They are reading posts, seeing comments, looking for answers.

The question is…

🔹 Are they seeing YOU?
🔹 Are you answering their problems?
🔹 Are they getting value from you BEFORE they even reach out?

If not, you’re losing leads before the game even starts.

This is why the NetWave team wins.

We don’t just post and pray.
We strategically create content and dominate comment sections.

🔥 Ready to stop chasing and start ATTRACTING?
🔥 Ready to have pre-qualified leads DM YOU first?
🔥 Ready to be part of a team that actually understands how modern network marketing works?

👇 Join NetWave today.
Let’s build your empire the smart way.

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