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Sales & MarketingTips & Strategies

Why “Building in Public” is the Ultimate Network Marketing Hack (And How NetWave Masters It)

Lusabara
By
Lusabara
Last updated: March 4, 2025
7 Min Read
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A few years ago, the idea of “building in public” felt completely foreign.

Contents
The Power of “Building in Public” (Even When It’s Messy)Step 1: Declare Your Intentions (Before You Even Start)Step 2: Share the Ugly First DraftsStep 3: Let People Raise Their Hands Before You Even SellStep 4: Launch the “Messy Version” FirstStep 5: Keep Improving, Keep SharingDo You Enroll People in Your Journey?

Everything in business had to follow the same “safe” formula:

👉 Plan it for months.
👉 Build it behind the scenes.
👉 Refine it.
👉 Make it look perfect.
👉 Then (finally) launch.

The problem?

By the time you actually launch…

❌ You realize nobody actually wanted it.
❌ You wasted months on something that flopped.
❌ You’re stuck second-guessing yourself, spiraling into negative self-talk.

Sound familiar?

Now, let me flip the script for you.

What if, instead of working in silence and hoping for the best…

You let people in while you’re building?

You shared the raw, messy, behind-the-scenes process?

You enrolled your audience into your journey before the product, offer, or opportunity was “ready”?

This is exactly how NetWave dominates the network marketing game.

The Power of “Building in Public” (Even When It’s Messy)

Network marketers are always told to wait until they’re perfect before sharing.

Wait until…
✅ You fully understand the compensation plan.
✅ You’ve mastered the script.
✅ You’ve made your first 10K.

But what if you didn’t wait?

What if you documented the journey while you were still figuring things out?

That’s what “building in public” is all about.

Here’s how we use this strategy inside NetWave to build unstoppable momentum in our businesses (without needing to be a “guru” first).

Step 1: Declare Your Intentions (Before You Even Start)

Most people wait until they’ve “made it” before talking about what they’re doing.

Smart marketers? They talk about it before it even happens.

Example:

Instead of waiting until you hit 6-figures in your business, say:

💬 “I don’t know how long it’ll take, but I’m on a mission to build a 6-figure network marketing business from scratch… and I’m documenting the whole process. If you want to see the wins, the failures, and the behind-the-scenes, stick around.”

What happens?

🚀 You build curiosity.
🚀 People start watching.
🚀 You create anticipation before you even have results.

It’s like a TV show pilot—people want to see how the story unfolds.

Step 2: Share the Ugly First Drafts

The biggest mistake network marketers make?

They wait until everything is perfect.

❌ The perfect pitch.
❌ The perfect social media post.
❌ The perfect invite message.

Instead, show the process.

Inside NetWave, we don’t just teach people how to sell.
We show people how we’re testing, tweaking, and optimizing in real-time.

Example:

💬 “I just tried a new way of inviting people to check out my business… and I completely bombed it. 😂 But here’s what I learned, and here’s what I’m going to do differently next time.”

What happens?

🚀 Your audience relates to you.
🚀 They root for you.
🚀 They feel like they’re part of your journey.

And when you finally crack the code?
They celebrate with you—and want to know how you did it.

Step 3: Let People Raise Their Hands Before You Even Sell

Most people build in secret and then try to hard-sell when it’s time to launch.

Bad move.

What works instead?

⚡ Teasing the journey and seeing who raises their hand early.

Inside NetWave, we never force people to join our business.

Instead, we drop little “sneak peeks” along the way:

💬 “I’ve been testing a new way to get daily leads without chasing people. It’s not perfect yet, but it’s already working. Anyone want me to break it down?”

💬 “Just figured out a way to close more sales without sounding pushy. Want the script?”

What happens?

🚀 People comment, DM, and ASK to learn more.
🚀 You create demand before you even make an offer.
🚀 By the time you do invite them, they’re already sold.

This is what NetWave members do daily—we position ourselves as experts in real-time, even while learning.

Step 4: Launch the “Messy Version” First

The biggest money-killing mistake in network marketing?

❌ Waiting too long to start taking action.

The fastest way to grow a team?

👉 Don’t wait until you have everything figured out.
👉 Don’t overthink every detail.
👉 Launch imperfectly and tweak as you go.

Inside NetWave, we teach people to launch before they’re ready.

Example:

💬 “I’m running a small test group this month, showing people how I’m building my business without being spammy. No pressure, just learning together. Who wants in?”

You’re not selling.
You’re inviting people to experience the process with you.

What happens?

🚀 You attract action-takers.
🚀 You create momentum.
🚀 You build social proof in real time.

By the time you’re “ready” to sell at scale, you already have people lined up.

Step 5: Keep Improving, Keep Sharing

The final step?

🔄 Improve based on feedback.
🔄 Keep sharing what’s working.
🔄 Keep letting people in on the journey.

This is how NetWave team members scale FAST.

❌ We don’t build alone.
❌ We don’t “perfect” before we launch.
❌ We don’t beg people to join.

We document, share, and invite—and by doing so, we build trust, authority, and demand on autopilot.

And the best part?

Anyone can do this—even if you’re brand new.

Do You Enroll People in Your Journey?

Most network marketers struggle because they try to sell too soon.

Instead of selling, try building in public.

🚀 Declare your mission before it happens.
🚀 Share the process before it’s perfect.
🚀 Let people raise their hands before you invite them.
🚀 Launch before you’re ready.
🚀 Keep improving and sharing the journey.

This is exactly how NetWave dominates the industry without being spammy.

If you want to see exactly how we do this—DM me “NETWAVE” and I’ll send you the breakdown.

The fastest way to grow your business?

Let people watch you build it.

Are you in? 🔥

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