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Sales & MarketingTips & Strategies

The Truth About Online Gurus and How to Build a Real Business (Without Getting Scammed)

Lusabara
By
Lusabara
Last updated: February 21, 2025
7 Min Read
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If you’ve spent any time on YouTube, Instagram, or TikTok, you’ve probably seen them.

Contents
THE FAKE GURU PLAYBOOK: HOW THEY MAKE MILLIONS (WHILE YOU GET NOWHERE)HOW TO BUILD A REAL BUSINESS (WITHOUT GETTING SCAMMED)1. CHOOSE A BUSINESS MODEL THAT ACTUALLY WORKS2. MASTER MARKETING & SALES (BEFORE YOU SELL ANYTHING)3. BUILD A BRAND (INSTEAD OF CHASING SALES)4. LEVERAGE AUTOMATION (SO YOU’RE NOT GRINDING 24/7)THE NETWAVE DIFFERENCE: REAL MARKETING, REAL SYSTEMS, REAL SUCCESS

🚀 The guy standing in front of a Lamborghini.
🏝️ The influencer sipping cocktails on a beach.
💰 The flashy millionaire promising “financial freedom” if you just take their $997 online course.

And let’s be honest… it’s tempting.

Who doesn’t want to make easy money, work from anywhere, and finally escape the 9-to-5 grind?

Here’s the problem: 99% of these so-called “gurus” are selling you a dream, not a business.

The real money isn’t being made by their students.
It’s being made by them—selling overpriced, recycled information in a never-ending cycle.

And if you’re serious about building a real business, you need to know how to separate the legit strategies from the scams.

THE FAKE GURU PLAYBOOK: HOW THEY MAKE MILLIONS (WHILE YOU GET NOWHERE)

Online gurus follow the same playbook over and over.

Here’s how it works:

STEP 1: SELL A DREAM, NOT A STRATEGY
They don’t sell a real, proven system—they sell lifestyle porn.

✅ “Make $10,000/month working 2 hours a day!”
✅ “Build a 7-figure business with ZERO experience!”
✅ “Financial freedom in 30 days!”

They tap into your desires, making you believe that if you just follow their steps, you’ll be rich too.

(Spoiler: it’s never that easy.)

STEP 2: USE FAKE SOCIAL PROOF
Ever wonder why every guru has a Lambo, a private jet, and a luxury penthouse?

Because they know that YOU associate wealth with credibility.

But here’s what they don’t tell you:

❌ Most of these cars are rented.
❌ The “million-dollar mansion” is an Airbnb.
❌ Their testimonials are either fake or cherry-picked.

They don’t make their money from the business they claim to teach.
They make their money by selling the dream to YOU.

STEP 3: CREATE SCARCITY & URGENCY
The biggest psychological trick these gurus use?

🚨 “This deal expires in 24 hours!”
🚨 “Only 10 spots left!”
🚨 “Once I close this offer, it’s gone forever!”

They don’t want you to think logically about the investment.
They want you to panic-buy before you realize that it’s a recycled PDF and a few pre-recorded videos.

STEP 4: NEVER GIVE REAL VALUE
The first course is just the beginning.

Once you’re inside, they hit you with:

👉 “You need the $5,000 ‘Inner Circle’ coaching to really succeed.”
👉 “Join my $10,000 mastermind to unlock the ‘secret formula.’”
👉 “Get 1-on-1 mentorship for only $25,000!”

They keep you on the hook—promising that the next thing is finally going to be the answer.

But guess what? It never is.

HOW TO BUILD A REAL BUSINESS (WITHOUT GETTING SCAMMED)

Here’s the cold, hard truth:

❌ There’s no “one-click” system to make you rich.
❌ You can’t just “manifest” success without putting in the work.
❌ No online guru is giving away their actual money-making secrets for $997.

If you really want financial freedom, you have to learn how to market, sell, and create value.

Here’s how the smartest entrepreneurs do it:

1. CHOOSE A BUSINESS MODEL THAT ACTUALLY WORKS

The real online business models that work are:

✅ Affiliate marketing – Promote products you don’t own & earn commissions.
✅ Network marketing – Build a team & earn from product sales and referrals.
✅ Service-based business – Offer skills like copywriting, marketing, or consulting.
✅ E-commerce – Sell physical or digital products.

🚨 Here’s the key: Every real business requires work, strategy, and skill.

If someone tells you it’s easy and anyone can do it, run.

2. MASTER MARKETING & SALES (BEFORE YOU SELL ANYTHING)

Here’s what real online entrepreneurs know:

💡 The skill that makes people rich is not a product—it’s marketing.

You can have the best course, service, or product in the world, but if you don’t know how to:

✅ Attract customers
✅ Build trust
✅ Sell effectively

Then you’ll never make money.

🔥 Learn to market, and you’ll never be broke.

3. BUILD A BRAND (INSTEAD OF CHASING SALES)

Most people in network marketing fail because they do what everyone else does:

❌ Spam their products.
❌ Beg friends & family to buy.
❌ Cold message strangers like a desperate telemarketer.

🚨 Big mistake. 🚨

Here’s how smart entrepreneurs do it:

✅ They build authority by sharing valuable content.
✅ They position themselves as experts in their niche.
✅ They attract buyers instead of chasing them.

The more people trust you, the more they’ll buy from you.

And that’s why building a brand is the ultimate wealth hack.

4. LEVERAGE AUTOMATION (SO YOU’RE NOT GRINDING 24/7)

Most people never escape the grind because they’re stuck hustling one sale at a time.

The secret? Automation.

🔥 Set up sales funnels that generate leads 24/7.
🔥 Use email marketing to follow up with prospects automatically.
🔥 Build a system that scales—so you’re not glued to your phone all day.

When done right, your business grows even when you’re sleeping.

THE NETWAVE DIFFERENCE: REAL MARKETING, REAL SYSTEMS, REAL SUCCESS

Most network marketers fail because they’re being taught outdated, spammy tactics that don’t work.

🔥 At NetWave, we do things differently.

✅ We teach high-level marketing strategies (so you attract buyers instead of chasing them).
✅ We help you automate your business (so you’re not grinding 24/7).
✅ We show you how to build a brand that makes people trust you & buy from you.

If you’re tired of:

❌ Fake gurus selling recycled garbage.
❌ Spamming people and hoping for the best.
❌ Wasting money on tactics that don’t work.

💰 Apply to join NetWave today.

🚀 We’ll teach you how to build a REAL business that actually makes money.

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