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Network MarketingTips & Strategies

The Truth About Network Marketing (And Why Most People Get It Wrong)

Lusabara
By
Lusabara
Last updated: February 13, 2025
8 Min Read
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Let’s clear something up right now…

Contents
STEP #1: STOP CHASING FRIENDS & FAMILY (BUILD LIKE A PRO INSTEAD)STEP #2: UNDERSTAND HOW NETWORK MARKETING REALLY WORKSSTEP #3: SELL THE OPPORTUNITY THE RIGHT WAY (WITHOUT BEING THAT WEIRD MLM PERSON)STEP #4: LEVERAGE SOCIAL MEDIA (BUT NOT THE WAY YOUR UPLINE TEACHES YOU)STEP #5: BUILD A SCALABLE SYSTEM (SO YOU’RE NOT STUCK GRINDING FOREVER)THE FASTEST WAY TO BUILD A REAL NETWORK MARKETING BUSINESS? JOIN A TEAM THAT GETS IT.

Network marketing is NOT a scam.

It’s NOT a pyramid scheme.

And it’s definitely NOT a get-rich-quick shortcut to millions.

So why do so many people fail at it?

Because they don’t treat it like a real business.

They spam their friends and family.
They post cringey product pics on social media.
They expect money to magically appear without actually learning how to sell.

And when it doesn’t work?

They quit… and blame the industry.

Sound familiar?

If you’ve ever struggled to grow your network marketing business—or if you’re just getting started and don’t want to make the same mistakes as 99% of people—keep reading.

Because I’m about to break down exactly how to build a scalable, sustainable, and actually PROFITABLE network marketing business.

Let’s go.

STEP #1: STOP CHASING FRIENDS & FAMILY (BUILD LIKE A PRO INSTEAD)

If your upline told you to “just make a list of 100 people you know” and start pitching them…

🚨 RUN. 🚨

Your friends and family are NOT your best prospects.

Why?

Because most of them aren’t even interested in what you’re offering.

🔥 They’re skeptical.
🔥 They’re polite but not serious.
🔥 And some of them just don’t respect you as a business owner.

Ever had someone say “I’ll think about it” just to avoid hurting your feelings?

Yeah, we’ve all been there.

Here’s what you should do instead:

👉 Target people who are ALREADY interested in your product or opportunity.

👉 Use guerrilla marketing strategies (the NetWave way) to get in front of high-value prospects at scale.

👉 Leverage digital platforms to attract people who are actively searching for what you’re offering.

The days of cold messaging randoms or begging people to join your team are OVER.

The real money comes from learning how to attract the right people.

STEP #2: UNDERSTAND HOW NETWORK MARKETING REALLY WORKS

One of the biggest objections people have about network marketing is…

“Isn’t this just a pyramid scheme?”

And I get it.

At first glance, it kinda looks like one.

But let’s break it down:

✅ Network marketing is a legit business model—as long as the company sells real products.

✅ It operates just like any other business: The people who generate the most revenue earn the most money.

✅ It’s actually LESS of a pyramid than a corporate job—because instead of being stuck under a boss who controls your paycheck, you can actually outrank and out-earn the person who recruited you.

🔥 It’s the ultimate performance-based business.

If you put in the work, build a real customer base, and scale your distribution, you’ll get paid accordingly.

If you sit around waiting for magic to happen, you won’t.

Simple.

STEP #3: SELL THE OPPORTUNITY THE RIGHT WAY (WITHOUT BEING THAT WEIRD MLM PERSON)

Most network marketers sell the wrong way.

They either:

❌ Spam their Facebook feed with product pictures.
❌ Send cold DMs that make people cringe.
❌ Focus too much on the product and not enough on the RESULTS.

What’s the right way?

👉 Sell the opportunity, NOT just the product.

People don’t buy protein shakes, skincare, or essential oils…

They buy the transformation those products provide.

💪 They want more energy, better health, and financial freedom.
💰 They want to escape their job and build real income on their terms.

Speak to their desires—not just what’s in the bottle.

STEP #4: LEVERAGE SOCIAL MEDIA (BUT NOT THE WAY YOUR UPLINE TEACHES YOU)

Here’s the biggest social media mistake network marketers make:

❌ They turn their personal profile into a billboard for their company.

🚨 Big mistake. 🚨

Because the second you start blasting company logos and product pics everywhere…

People tune you out and go straight to Google to research it themselves.

And guess what happens next?

They either:

👉 Find a random distributor to buy from (not you).
👉 Read a negative review and decide it’s a scam.
👉 Lose interest because there’s no curiosity.

Instead, here’s how the best marketers use social media:

✅ They build curiosity around the RESULTS their product creates.
✅ They create content that adds value instead of pushing a sale.
✅ They position themselves as an authority in their niche.

Examples:

🔥 Instead of posting “BUY MY WEIGHT LOSS SHAKE,” they share a case study of a client who lost 20 lbs.
🔥 Instead of saying “JOIN MY TEAM,” they talk about how they made an extra $2K this month working from home.
🔥 Instead of sharing generic company graphics, they use storytelling to showcase how their product changed their life.

That’s how you attract serious buyers & business partners.

STEP #5: BUILD A SCALABLE SYSTEM (SO YOU’RE NOT STUCK GRINDING FOREVER)

The real secret to building wealth in network marketing?

SYSTEMS.

Most people get stuck in hustle mode forever because they don’t have leverage.

They:

❌ Manually prospect one-on-one.
❌ Handle every sale personally.
❌ Spend hours messaging people every day.

That’s not a business. That’s a job.

Here’s what real pros do instead:

🔹 They build a lead generation system that brings in new prospects daily—without them having to chase people.
🔹 They automate the sales process with funnels, presentations, and follow-up sequences.
🔹 They use duplication strategies to create leaders who can grow their own teams.

If you have the right system in place, your business can grow without you constantly grinding.

That’s how you create true financial freedom.

THE FASTEST WAY TO BUILD A REAL NETWORK MARKETING BUSINESS? JOIN A TEAM THAT GETS IT.

Here’s the hard truth:

Most uplines have no clue how to market.

They tell you to:

❌ “Make a list of 100 people and pitch them.”
❌ “Post on Facebook and hope for sales.”
❌ “Just work harder.”

🚨 That’s NOT how top earners build. 🚨

🔥 At NetWave, we do things differently.

✅ We teach you guerrilla marketing strategies that attract serious buyers.
✅ We help you build a scalable system that grows without you grinding 24/7.
✅ We show you how to position yourself as a leader so people chase YOU (instead of the other way around).

If you’re serious about building a network marketing business the smart way…

💰 Apply to join NetWave today.

We’ll show you how to build a real business that pays you for life. 🚀

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