Most people think great branding is about saying more—more features, more benefits, more claims.
But what if the real secret to branding is about saying less?
What if the most powerful messages are the ones that leave people wanting more—filling in the blanks themselves, imagining what’s next?
Let’s talk about one of the most genius branding moves of all time—one that almost didn’t happen…
And how it applies to YOU inside NetWave, where we teach the underground branding and guerrilla marketing strategies that help network marketers stand out and dominate.
The Genius of Saying Less: The Heinz “Pass the Heinz” Campaign
In the hit show Mad Men, fictional ad executive Don Draper pitched a campaign to Heinz.
He showed them ads with NO ketchup bottle.
Just food. Fries. A burger. Onion rings.
And three simple words:
🔥 “Pass the Heinz.”
That’s it. No logo. No branding. No explanation.
The client in the show rejected it. “You mean Heinz Ketchup?” they asked. “It’s only half an ad.”
Fast forward to 2017—Heinz made the campaign real.
🚀 2.6 billion media impressions
🚀 $55 million in earned media
🚀 And NO Heinz bottle in sight.
Why?
Because the best marketing doesn’t just show people everything—it sparks their imagination.
It invites them into the brand instead of screaming at them.
And this is EXACTLY the secret that most network marketers never figure out.
The Problem With Network Marketing Branding Today
Most network marketers make the same mistake.
They over-explain.
They oversell.
They fill their social media with:
❌ Company names
❌ Product prices
❌ Before-and-after photos with NO context
And worst of all…
❌ “JOIN MY TEAM” posts that scream desperation.
💡 Here’s the truth:
🔥 People don’t care about your company’s name.
🔥 They don’t care about how many ways your comp plan pays.
🔥 They don’t even care about your product’s “scientifically-backed” ingredients.
💥 They care about how it makes them FEEL.
Just like Heinz didn’t have to say “ketchup” for people to crave it…
🔥 YOU don’t need to scream “JOIN MY BUSINESS” for people to want in.
How NetWave Uses This Strategy to Dominate the Industry
Inside NetWave, we don’t market like amateurs.
We use a different approach—one that leverages psychology to make people lean in and want more.
💡 Here’s what we teach our members:
✅ STEP 1: Use Open Loops
Instead of dumping all the info upfront… leave an open loop that makes people curious.
Example:
❌ Boring Post:
“Just got my first $1,000 commission in my new business! DM me to join.”
🔥 Powerful Post (Open Loop):
“Just made more in one day than my old job paid in two weeks… and it’s still just the beginning.”
See the difference? The second one creates curiosity. It makes people DM you asking for more.
✅ STEP 2: Focus on the Story, Not the Sale
People don’t want to be sold to. They want to see themselves in your journey.
Example:
❌ Bad Branding:
“This is the best weight loss shake ever! It has XYZ ingredients, and it helps burn fat fast.”
🔥 Powerful Branding (Story-Based):
“I never thought I’d wear my favorite jeans again. But today, I pulled them out of the closet… and they FIT.”
No product name. No link. No spam. Just a relatable moment.
✅ STEP 3: Let THEM Fill in the Blanks
When you say less, people assume more.
Example:
Instead of saying,
🔥 “My company is the #1 in health and wellness”
Say:
🔥 “This isn’t your typical health business. In fact, it’s unlike anything you’ve seen before.”
That makes people ASK you what’s different.
They come to YOU.
Why This Works (And Why Most Network Marketers Will Ignore It)
The reason this works is simple:
💥 Curiosity is a psychological trigger that makes people take action.
When you see a movie trailer that teases a big mystery, you NEED to know what happens.
When someone says, “I have something crazy to tell you, but never mind”, you NEED to know what it is.
That’s how the brain works.
But here’s the crazy part:
🔥 99% of network marketers will NEVER use this.
They’ll keep blasting product names and hoping for likes.
They’ll keep making posts that look just like everyone else’s.
They’ll keep struggling while wondering why people ignore them.
And they’ll never build a brand that makes people come to THEM.
NetWave’s Challenge to YOU: Are You Ready to Play This Game Differently?
At NetWave, we teach a different approach.
🚀 We help network marketers ATTRACT leads instead of chase.
🚀 We give them powerful branding frameworks that make people WANT to DM them.
🚀 We teach guerrilla marketing strategies that let them DOMINATE their niche with curiosity-driven branding.
If you’re sick of:
❌ Posting and getting ignored
❌ Feeling like you’re shouting into the void
❌ Chasing people and getting ghosted
Then this is your chance to join something different.
📩 Apply to NetWave today.
But fair warning…
🚀 We don’t accept everyone.
🚀 We only work with action-takers.
🚀 If you’re just looking to “try” something, this isn’t for you.
But if you’re ready to stand out, attract leads, and build a brand that gets people BEGGING to work with you…
🔥 Apply now before we close the doors.
See you inside. 🚀