Let’s talk about one of the most underrated marketing strategies that most network marketers completely ignore…
📢 Your founding story.
You see, most people in network marketing are so focused on the products, comp plans, and bonuses that they completely miss the biggest asset they have—the story behind why they started.
But here’s the truth:
🛑 People don’t buy just because your product is good.
🛑 They don’t join your team just because the compensation plan pays well.
🔥 They buy into YOU. They join YOUR mission.
Why Your Founding Story Is a Game-Changer
The best way to build long-term loyalty isn’t pushing a product—it’s making people feel like they’re part of something bigger.
The secret sauce?
✔️ Storytelling.
✔️ Authenticity.
✔️ The Hero’s Journey.
Look at some of the best brands that have absolutely crushed it by sharing their founding story.
📌 Midday Squares – They took on BIG chocolate (Nestle, Hershey, Mars) with a bold underdog story.
📌 Elwood Clothing – They let people inside their creative process, making them feel like part of the team.
📌 Poorboy Coffee – Built a cult following by showcasing their raw, unfiltered grind of building a brand from scratch.
These companies didn’t just sell products. They sold a MOVEMENT.
Network marketing is no different.
If you want to explode your team growth, sell more products, and build an audience that actually cares, start telling your founding story the right way.
How to Create a Founding Story That People Actually Care About
The biggest mistake people make? They think their story isn’t exciting enough.
🚀 Wrong.
People don’t need a rags-to-riches story to connect with you. They need authenticity.
If you tell your story the right way, your audience will see themselves in you. And that’s how you build trust that makes people want to buy from you.
Here’s the exact step-by-step framework to make your story land like a blockbuster movie.
Step 1: Start with Your “Before” Moment (The Struggle Story)
Every good story starts with a problem.
👉 What were you struggling with before you started your business?
👉 What was missing from your life?
👉 What pain points did you experience?
Be real. Be vulnerable. This is what makes people emotionally connect.
🚨 Example:
“Before I found this business, I was stuck in a soul-crushing 9-5 job, barely making enough to cover my bills. Every Sunday night, I felt sick thinking about Monday morning.”
This is relatable.
People hearing this are nodding their heads because they feel the same way.
Step 2: The “Aha” Moment (The Turning Point)
This is the moment when you found a solution.
💡 How did you discover network marketing?
💡 What made you realize this was the opportunity you were looking for?
💡 Why did this opportunity stand out to you?
🚨 Example:
“One night, scrolling on my phone, I saw someone talking about making money from their phone, and I thought, ‘This has to be a scam.’ But something told me to look deeper… and that decision changed my life forever.”
Step 3: The Transformation (Your Life Now)
Now, you show what changed.
✅ What does your life look like now?
✅ How has network marketing helped you grow?
✅ What freedom has it given you?
🚨 Example:
“Fast forward a year, and I’ve replaced my 9-5 income, work when I want, and have complete control of my time. The best part? I get to help others do the same.”
THIS is where people start thinking…
“Wait… if they did it, maybe I can too.”
Step 4: Make Your Audience the Hero (The Call to Action)
The secret to making your story powerful?
It’s not about you. It’s about them.
📌 You’re not the hero. Your audience is.
📌 Your story is just the proof that transformation is possible.
📌 Now, invite them to take action.
🚨 Example:
“I’m not special. I just followed a simple system that works. And if you’re reading this and you’re tired of feeling stuck, maybe this is your sign to take the first step. Drop ‘FREEDOM’ in the comments and let’s talk.”
How to Use Your Founding Story in Content (DMO Strategy)
🔥 Post it everywhere.
You’re sitting on a goldmine of content ideas just from your founding story.
📌 Write a long-form post about it (LinkedIn, Facebook, Blog).
📌 Turn it into a short-form video (Reels, TikTok, YouTube Shorts).
📌 Break it into multiple Instagram Story slides.
📌 Use it in conversations with new leads.
Every time you share your story, you reinforce your brand mission and attract more of the right people.
NetWave’s Founding Story: Why This Matters
At NetWave, we don’t just teach network marketing—we redefine it.
We built this movement because we saw too many outdated network marketing tactics that didn’t work.
🚀 Spammy DMs? Gone.
🚀 Chasing friends & family? Never again.
🚀 Wasting time on old-school methods? No way.
Instead, we built a marketing system that does the work FOR YOU.
We use social media the right way—building authority, storytelling, and attraction marketing to bring people TO YOU.
And that’s why our community is winning daily.
The Time to Tell Your Story is NOW
🛑 Stop hiding.
🛑 Stop thinking your story isn’t exciting.
🛑 Stop making it all about the product.
Your story is your biggest marketing asset.
💡 It builds trust.
💡 It attracts the right people.
💡 It makes YOU the brand—not just the company you represent.
Your challenge:
📢 Film or write your founding story TODAY.
📢 Post it.
📢 Tag me when you do.
Let’s make your story the spark that changes someone’s life.
🔥 Drop a “🚀” in the comments if you’re ready to tell your story!
