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Tips & Strategies

The Hidden Path to Wealth: Why the Rich Buy Businesses (And How You Can Too)

Lusabara
By
Lusabara
Last updated: February 19, 2025
7 Min Read
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Most people completely misunderstand how wealth is built.

Contents
Sam Altman put it best:5 Ways the Wealthy Acquire Businesses (And How You Can Too)Path #1: Ancillary Expenditures – Turn Your Expenses Into ProfitsPath #2: Same Sector Buyout – Buy a Business in the Industry You Already KnowPath #3: Additive Ecosystem Buyout – Stack Businesses That Serve the Same CustomersPath #4: The Roll-Up – Buy Your Competitors and Scale QuicklyPath #5: Customer Acquisition – Buy a Business for Its Customers, Not Its ProductsThe BIG Problem (And Why Most People Stay Stuck in the 9-5)The Guerrilla Growth Strategy That Puts You in Control

They think it’s about getting a high salary… working harder… maybe saving a little here and there.

🔥 Wrong. 🔥

The truly rich don’t work for money. They own.

👑 They own companies.
👑 They own assets.
👑 They own systems that generate cash without them being present.

This is why the wealthy keep getting wealthier—while the rest of the world trades time for money.

Sam Altman put it best:

“The biggest economic misunderstanding of my childhood was that people got rich from high salaries… almost no one in the history of the Forbes list has gotten there with a salary. You get truly rich by owning things that increase rapidly in value.”

And here’s the kicker…

The same strategy the ultra-wealthy use to acquire companies is available to YOU.

But they don’t talk about that part.

Let’s fix that. 👇

5 Ways the Wealthy Acquire Businesses (And How You Can Too)

If you want true financial freedom, you need ownership.

You can either build a business (which is hard and takes years)…
Or you can BUY a business that’s already working.

There are five powerful ways to do this—each of them perfect for network marketers, digital entrepreneurs, and anyone looking to break free from the 9-5 trap.

Let’s break them down…

Path #1: Ancillary Expenditures – Turn Your Expenses Into Profits

Ever hear the phrase: “If you can’t beat ’em, buy ’em”?

Big companies do this all the time:

💡 Amazon needed robotics for its warehouses → So instead of paying an outside company, they bought Kiva Systems and now OWN their own robots.

💡 HubSpot needed a better content strategy → Instead of outsourcing, they bought The Hustle (which had millions of email subscribers).

How can YOU do this?

  1. Open Venmo or PayPal.
  2. Look at all the small businesses you frequently pay.
  3. Could you own one of them?
  4. Offer sweat equity or a profit-sharing deal.

You’re already spending money on things you need.
Why not own a piece of the pie instead?

Path #2: Same Sector Buyout – Buy a Business in the Industry You Already Know

You don’t have to reinvent the wheel.

📌 Facebook bought Instagram.
📌 Microsoft bought LinkedIn.
📌 Google bought YouTube.

All of them stayed in their lane.

Want a small-scale example?

🔹 My friend Mitchell was an accountant.
🔹 Instead of starting his own firm from scratch…
🔹 He bought a small accounting firm from a retiring owner.
🔹 Boom. Employee → Owner overnight.

💡 Lesson: If you already have skills in a specific industry, why not own instead of just working in it?

Path #3: Additive Ecosystem Buyout – Stack Businesses That Serve the Same Customers

Why sell one thing… when you can sell EVERYTHING your customers need?

🔹 Microsoft didn’t need LinkedIn—but it made perfect sense to buy it.
🔹 A law firm could buy an accounting firm to handle their clients’ tax needs.
🔹 A fitness coach could buy a meal prep service to upsell to their audience.

💰 More products = More revenue streams = More ownership.

Path #4: The Roll-Up – Buy Your Competitors and Scale Quickly

🔥 This is how companies get HUGE.

Private equity firms do this all the time:

🔹 They buy up competitors.
🔹 They combine back-office operations to cut costs.
🔹 They dominate the market.

Want a small-scale example?

Imagine owning one digital marketing agency.
Now imagine buying three more and combining them.

🔹 Lower costs.
🔹 More clients.
🔹 Massive revenue growth.

Instead of competing, you absorb.

Path #5: Customer Acquisition – Buy a Business for Its Customers, Not Its Products

Sometimes, the real value isn’t in the business itself… but in the audience it owns.

💡 HubSpot didn’t just buy The Hustle for content… they bought it for its MILLIONS of subscribers.

Now, they can market to those people for life.

Small-scale example?

🔹 Maybe a retiring business owner has a weak business… but a strong customer list.
🔹 Instead of buying their company, you buy their customer list and move them into YOUR business.

It’s fast-track growth without starting from zero.

The BIG Problem (And Why Most People Stay Stuck in the 9-5)

Here’s why most people never do this:

❌ Buying a business sounds too complicated.
❌ They don’t know where to start.
❌ The small business market is fragmented.

So they stay stuck in a 9-5, watching other people build wealth.

But here’s the truth…

🔥 You don’t need millions of dollars to acquire a business.
🔥 You don’t need an MBA or a fancy degree.
🔥 You just need the right strategy.

And that’s where NetWave comes in.

The Guerrilla Growth Strategy That Puts You in Control

Inside NetWave, we teach real-world guerrilla marketing and acquisition strategies that:

✅ Help you start with zero upfront investment.
✅ Turn content into cash-flowing assets.
✅ Leverage proven marketing systems that bring leads on autopilot.
✅ Show you how to scale a business using network effects.

Bottom line?

If you want real freedom, you need to start playing the game the rich are playing.

Because the truth is:

📌 You can trade time for money… or you can own.
📌 You can stay comfortable… or you can get wealthy.
📌 You can wait… or you can take action.

So the question is…

🔹 Are you ready to OWN something?
🔹 Are you ready to build true wealth?

If so, join our community and let’s get started.

It’s time to play the game the right way.

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