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CopywritingTips & Strategies

The “Content is King” Lie That’s Holding You Back in Network Marketing (And What Actually Works)

Lusabara
By
Lusabara
Last updated: February 3, 2025
7 Min Read
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🚨 It’s time to bust this myth wide open.

Contents
Why “Content is King” is a Lie (And What’s Actually Running the Show)The Hidden “Trust Factor” That Determines If People Will Ever Read Your ContentThe 10 “Red Flags” That Destroy Your Credibility (And How to Fix Them in Network Marketing)1. Clever (Confusing) Branding2. Cluttered, Busy Layouts3. Hard-to-Navigate Profiles & Funnels4. Boring, Generic Content5. Annoying Pop-Ups & Disruptions6. Slow Load Times & Clunky Pages7. Hard-to-Read Text (Small Fonts & Weak Contrast)8. Long, Blocky Text (Without Visual Breaks)9. Too Corporate & Robotic10. Bad Search & Poor DiscoverabilityThe REAL King? Attention & Trust.

For years, you’ve heard it…

“Content is King.”

“You need to post more.”
“You need to create more value.”
“You need to write more blogs, make more videos, go live daily.”

Well, I hate to break it to you… but that advice is horrible.

📢 Content alone is NOT the key to success.

So what is? Let’s dive in.

Why “Content is King” is a Lie (And What’s Actually Running the Show)

Let me ask you a question.

How many times have you created a great post, poured your heart into it, dropped some serious value…

…only to hear crickets?

No likes. No comments. No shares. No leads.

You start questioning yourself.
“Maybe my content isn’t good enough?”
“Maybe I need to post MORE?”
“Maybe I should try ANOTHER social platform?”

Here’s the real issue: People aren’t even reading your content.

Why?

Because before someone reads your post, your blog, your video title—they are judging you based on one thing…

Your presentation.

And if your branding, layout, messaging, and delivery don’t instantly build trust, your content will NEVER get the attention it deserves.

Harsh truth? Maybe.
But the good news? You can fix this FAST.

The Hidden “Trust Factor” That Determines If People Will Ever Read Your Content

A study by Elizabeth Sillence revealed something shocking…

She asked a group of people to research websites about hypertension and decide whether they trusted or distrusted the sites.

Then she analyzed why people made their decisions.

🤯 94% of people said they distrusted a website because of its DESIGN.

Not the content.
Not the expertise.
Not even the credibility of the information.

But how the site looked and felt.

And that’s the same issue with your social media content, your landing pages, your funnels, and your overall brand.

Before people consume your content, they subconsciously decide:

✔️ Does this look trustworthy?
✔️ Does this seem like high value?
✔️ Does this feel like someone I want to listen to?

👀 If the answer is NO, they scroll right past you—before even reading a single word.

The 10 “Red Flags” That Destroy Your Credibility (And How to Fix Them in Network Marketing)

So, what are the biggest reasons people don’t engage with your content?

Here are the 10 biggest trust killers—plus how to fix them FAST.

1. Clever (Confusing) Branding

❌ If your social handles, page name, or website name are too clever, it confuses people.

✅ Solution: Clarity beats cleverness. Stick to something simple and memorable that tells people exactly what you do.

2. Cluttered, Busy Layouts

❌ If your profile, pages, or videos are visually messy, people feel overwhelmed and leave.

✅ Solution: Keep your branding clean and minimal. Less distractions = more engagement.

3. Hard-to-Navigate Profiles & Funnels

❌ If people can’t quickly find how to work with you, buy from you, or contact you, they won’t.

✅ Solution: Make your links EASY. Use a clear bio, pinned posts, and a one-link landing page (like Linktree or Stan Store).

4. Boring, Generic Content

❌ If your content looks and sounds like everyone else’s, people will ignore it.

✅ Solution: Add personality, unique visuals, and bold opinions to make your content stand out.

5. Annoying Pop-Ups & Disruptions

❌ If your website or social media has too many pop-ups, spammy messages, or constant pitches, people will run.

✅ Solution: Focus on value first. Build trust before making an offer.

6. Slow Load Times & Clunky Pages

❌ If your links take forever to load, people will click away before ever seeing your content.

✅ Solution: Use faster platforms, reduce unnecessary graphics, and optimize for mobile.

7. Hard-to-Read Text (Small Fonts & Weak Contrast)

❌ If people struggle to read your captions, posts, or website text, they won’t even try.

✅ Solution: Use larger, clear fonts and high-contrast designs.

8. Long, Blocky Text (Without Visual Breaks)

❌ If your post is just a huge wall of text, people will skim right past it.

✅ Solution: Break it up with spacing, bullet points, emojis, and headlines.

9. Too Corporate & Robotic

❌ If your branding looks like a stiff, corporate company, people won’t connect with it.

✅ Solution: Be human. Show your personality, humor, and realness in your branding and content.

10. Bad Search & Poor Discoverability

❌ If people can’t find your best content, it’s as if it doesn’t exist.

✅ Solution: Optimize for SEO, hashtags, pinned posts, and “Best of” highlight sections on your platforms.

The REAL King? Attention & Trust.

👉 Content is NOT King.
👉 ATTENTION is King.
👉 TRUST is Queen.
👉 And together, they rule the internet.

You can have the best content in the world, but if no one notices you or trusts you, it doesn’t matter.

If you master grabbing attention and building instant trust, your content will explode your business.

And that’s exactly what we teach inside NetWave.

Our guerrilla marketing tactics aren’t just about posting randomly.

We show you how to dominate attention, trigger engagement, and convert views into sign-ups.

🚀 Ready to stop being ignored and start winning?

Join NetWave today, and let’s scale your business the smart way.

💬 Now tell me—what’s one red flag you’re fixing in YOUR content? Drop it in the comments! 🔥

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Previous Article 13 Game-Changing Lessons I’ve Learned Creating Network Marketing Content (And How NetWave is Dominating With Them)
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