When I first started making content, I made a massive mistake.
I tried to be everything for everyone.
I wanted to reach all network marketers. I wanted to attract all prospects. I wanted to appeal to everyone who might be remotely interested in what I was doing.
🚨 Big mistake. 🚨
Instead, I should have focused on one thing: Being everything for someone.
The Trap of Trying to Reach Everyone
Most new network marketers get this wrong.
They think, “If I cast a wider net, I’ll get more signups, more sales, and more growth.”
But the reality?
đź”´ When you try to talk to everyone, you connect with no one.
đź”´ Your message becomes watered down.
đź”´ Your content feels generic, forgettable, and easy to ignore.
Instead of attracting raving fans, you end up with lukewarm followers who never take action.
And lukewarm followers don’t build empires.
The Real Goal: Be Someone’s Favorite Person
Imagine this:
You’re sitting across from one person.
✅ Someone who’s struggling with their business.
✅ Someone who wants freedom but doesn’t know how to get there.
âś… Someone looking for a leader, a mentor, a guide.
What would you say to that one person to change their life?
Because that is how you build an audience that actually buys from you.
Not by being “kinda interesting” to thousands of random people.
But by being deeply valuable to a specific type of person.
đź’ˇ Real Example:
Think about the biggest names in network marketing. They don’t create generic content for everyone. They’ve dialed in their message, personality, and style to attract a specific type of person.
They don’t try to be “a little bit useful” to the masses.
They aim to be the perfect mentor for a very specific audience.
How to Apply This to Your Content Strategy
So, how do you stop making this mistake and start building a magnetic personal brand?
1. Identify Your Ideal Person
Who is your dream audience member?
👤 Are they brand new to network marketing and need help getting started?
👤 Are they seasoned marketers who are looking to scale?
👤 Are they busy parents looking for a side income?
👤 Are they corporate professionals who feel trapped in their 9-to-5?
The clearer you get, the easier it is to speak directly to them.
2. Create Content That Speaks to Their Pain Points
Now, create content that solves problems for that one person.
🔹 What are they struggling with?
🔹 What’s holding them back?
🔹 What do they wish someone would teach them?
Every piece of content should feel like a direct message to their brain.
Example: Instead of making a vague post like:
🚫 “You need to be more consistent if you want success!”
Try something specific:
✅ “If you’re a busy parent trying to build a network marketing business in 60 minutes a day, here’s exactly how to structure your time.”
See the difference? One is generic. One speaks directly to a specific person.
3. Scale That Single Archetype
Once you’ve dialed in who you serve, it’s time to go all in.
🚀 Become their go-to expert.
🚀 Build content that makes them feel seen, understood, and supported.
🚀 Attract more and more of the same type of person.
This is how personal brands explode.
Not by chasing everyone, but by going deep with a specific audience and owning that space.
💡 Example: Russell Brunson didn’t try to teach all entrepreneurs. He focused on funnel builders and built a billion-dollar empire.
You don’t need millions of followers. You just need the right ones.
Dollars Are in Depth, Not Width
The goal isn’t more followers.
It’s more depth.
If you can be the absolute best person in the world for one specific type of audience, they will buy from you, follow you, and tell others about you.
đź“Ś Stop trying to be everything for everyone.
đź“Ś Start being everything for someone.
That’s how you build a profitable personal brand in network marketing.
👉 Go all in.