I keep seeing this guy all over my social feeds.
He’s everywhere.
A well-dressed, mid-50s, dad-like figure who sells private jets.
Hmmm…now I’m intrigued.
So, I start digging.
His name is Steve Varsano, and he runs @thejetbusiness.
📌 2.1M followers on TikTok.
📌 846K on YouTube.
And his content?
Unlike anything I’ve ever seen before.
He’s got this huge touchscreen wall that tracks every private jet in the world—where they fly, specs, cost, range, etc.
His videos? Live sales calls with clients looking to buy $30M jets.
You can’t look away.
Why Does This Content Format Work So Well?
It works because he’s giving viewers a peek behind the curtain.
Most people never get to see what it’s like to buy a private jet.
Steve makes it accessible—so people are hooked.
And here’s the crazy part…
This playbook works in every industry.
Another example: Tyler, aka @Vookum.
He’s a 23-year-old NYC kid who flips luxury watches in the Diamond District.
📌 2.2M followers on TikTok.
His videos? Live negotiations with old-school jewelers.
He’s built an entire world of characters, phrases, and stories around his hustle.
But again—it’s the same playbook…
He’s taking something typically hidden (buying & selling luxury watches) and making it public.
This got me thinking…
What Does This Mean for Network Marketing?
Most people think network marketing content =
❌ Posting product photos
❌ Spamming “join my team” messages
❌ Reposting company promotions
WRONG.
The real game?
📌 Show people the parts of your business they never get to see.
Because here’s the truth…
Most people don’t understand how network marketing actually works.
They don’t see:
🔹 How you get paid
🔹 How you build a team
🔹 The real stories behind the success
Which means your job is to bring them inside the world.
Think about it…
The “Behind-the-Scenes” Playbook for Network Marketing
If you’re trying to build your brand and grow your team, here’s the formula:
1️⃣ Show the Lifestyle (But Not How You Think)
People love seeing how successful people live…
But flashing cars and paychecks doesn’t work.
Instead, show:
📌 The flexibility (working from a coffee shop at 10 AM)
📌 The events & community (team retreats, training calls)
📌 The day-to-day grind (packing orders, hopping on calls)
Make it relatable. Show the real work.
2️⃣ Show the Sales Process in Action
Think about Shark Tank, Pawn Stars, Storage Wars…
People LOVE watching real deals happen in real-time.
So, why aren’t you showing your process?
🎥 Film yourself responding to customer objections.
🎥 Show how you answer DMs and build relationships.
🎥 Break down how commissions actually work.
Because when people see it happening, it becomes real to them.
3️⃣ Show the Business Side of Things
Most people think network marketing is just selling products.
They don’t realize it’s about systems, team-building, and leadership.
So…show them.
📌 Film your weekly team calls.
📌 Walk through your compensation plan.
📌 Breakdown your biggest lessons from building.
Show them what it takes to actually win in this industry.
Every Network Marketer Should Be Doing This
Most people in this space are creating the same generic content.
The people who win?
They build a personal brand by making the hidden parts of the business public.
Find the thing people never get to see in your business…
And start showing it.
📌 That’s how you stand out.
📌 That’s how you attract your dream customers.
📌 That’s how you build a team that actually trusts you.
Because when people see how it really works, they start to believe…
“Maybe I could do this too.”