Let’s talk about something that can make or break your business…
Your words.
In network marketing, the difference between someone ignoring your message and someone signing up on the spot comes down to one thing: how you communicate.
For years, I struggled with this.
❌ Writing posts that got ZERO engagement.
❌ Sending messages that got ghosted.
❌ Wondering why other people were crushing it while I felt stuck.
Then, I cracked the code…
I discovered a 7-step copywriting framework that attracts the right people, builds trust, and gets them EXCITED to take action—without sounding pushy or salesy.
And today, I’m breaking it down for you, step by step.
Let’s dive in.
Step 1: Know Your Perfect Prospect
If you’re writing to everyone, you’re reaching no one.
Before you write a single word, ask yourself:
💡 Who is my ideal customer or business partner?
💡 What are they struggling with?
💡 What keeps them up at night?
For me, I realized my perfect prospect was an overworked 9-to-5 employee looking for a side income—but sick of spammy MLM tactics.
🔥 When you know exactly who you’re talking to, your words instantly become more powerful.
Step 2: Address a Core Need
People don’t care about your opportunity. They care about their problems.
Instead of saying:
❌ “Join my team and make money!”
Try this:
✅ “Tired of working 50+ hours a week and still feeling broke? Here’s how I built a side income in just 10 hours a week.”
🔥 When you lead with a REAL problem, people pay attention.
Step 3: Share a Relatable Story
Facts tell. Stories sell.
People connect with real experiences, not corporate jargon.
Instead of dumping business facts, tell them:
✔ How you struggled before finding the solution
✔ What that struggle felt like
✔ What changed when you found the answer
Example:
“A few years ago, I was working overtime, missing family moments, and constantly stressed about money. I knew something had to change. That’s when I discovered a smarter way to create income online—without annoying my friends and family. Today, I work on my own terms and help others do the same.”
🔥 When people see themselves in your story, they trust you.
Step 4: Introduce Your Solution (Without Sounding Like a Sales Pitch)
Now that they relate to your journey, it’s time to introduce your offer.
BUT—don’t make it about you. Make it about them.
Example:
❌ Wrong: “I have an incredible business you should join.”
✅ Right: “What if there was a simple system that allowed you to work from home, earn extra income, and actually enjoy your life again?”
🔥 Sell the transformation, not the process.
Step 5: Dispel Objections
If they’re interested but not saying “yes” yet, they’re thinking:
💭 “Is this a scam?”
💭 “Does this really work?”
💭 “What if I fail?”
Your job? Answer these concerns before they even ask.
Example:
“I know what you might be thinking—’Is this one of those scammy things?’ I thought the same until I saw real people getting real results. That’s why I focus on teaching modern marketing strategies that attract leads instead of chasing them.”
🔥 When you address doubts upfront, people trust you MORE.
Step 6: Offer Social Proof
Nothing builds trust faster than seeing other people winning.
✔ Testimonials from real people
✔ Screenshots of success stories
✔ Before-and-after transformations
Example:
“Sarah was a full-time nurse who was exhausted from long shifts. She started this system on the side, and within six months, she replaced her income and left her job. Now she works from home and spends more time with her kids.”
🔥 When people see proof, they believe it can work for them too.
Step 7: Call to Action (Without Sounding Pushy)
Now that they trust you, give them a simple next step.
✔ Book a call
✔ Watch a free training
✔ Join your private group
Example:
“If you’re serious about building a side income the right way—without spamming or chasing people—drop a 🔥 in the comments, and I’ll send you the details.”
🔥 When you make it easy, people take action.
Words Create Wealth
Here’s the truth—
You don’t need to be a “writer” to master this framework.
You just need to:
✔ Know who you’re talking to
✔ Speak their language
✔ Solve their problem
✔ Show proof
✔ Make it easy to say yes
🚀 When you do that, your words will convert like crazy.
Now go test this in your next post, email, or message—and watch what happens.
See you at the top,
Lusabara
Creator of NetWave