If you’ve ever wondered why some content blows up with insane engagement while others barely get a like…you’re about to get a massive advantage.
Most people post randomly, hoping for a viral hit. But smart marketers? They analyze, model, and optimize.
In this guide, I’ll show you exactly how to identify outlier content, break it down, and use those insights to create high-performing posts for your network marketing business.
This is a NetWave guerrilla marketing strategy that helps us dominate social media and generate massive organic reach.
Let’s go.
Step 1: Identify the Category Leaders in Your Space
Before you start spotting outlier content, you need to know who’s already winning in your industry.
We covered this in our Category Winner strategy, but here’s a quick recap:
✅ Find the top creators, brands, and influencers in your niche
✅ Track the ones getting the most engagement on your home-field platform (Instagram, TikTok, Facebook, LinkedIn, YouTube)
✅ Make a list of their names and account handles
📌 ACTION STEP: Write down 10-20 top-performing accounts in your niche.
Step 2: Check Their Content Daily & Find Outliers
Now that you’ve identified the Category Winners, the next step is to check their content every single day.
Why?
Because patterns create predictable success.
Here’s what you do:
👀 Scroll through their content streams every day
📅 Go back at least 3-6 months to analyze historical content
📊 Get a rough sense of their average views per video
Now, here’s the hack…
Whenever you see a video that has 20X more views than their average… write it down.
That’s an outlier. 🚀
📌 ACTION STEP: Track 10-20 high-performing videos that significantly outpaced their average engagement.
Step 3: Analyze Each Outlier Video for Secret Patterns
Now comes the gold.
Once you’ve identified outliers, you need to break down what made them go viral.
🔥 Look at each video individually
- What made this video stand out?
- What was the first 3-5 seconds like? (Hook)
- Was the pacing different? (Fast cuts? Dramatic pauses?)
- Did they use text overlays? Bold colors? A controversial statement?
- Was it emotional? Contrarian? Shocking?
Then, zoom out…
🚀 Look at all 10-20 outliers together
- Do they have a common theme?
- Do they all use the same type of hook?
- Are they telling stories instead of giving information?
- Do they tap into curiosity, controversy, or strong emotion?
📌 ACTION STEP: Write down 5-10 patterns that consistently show up in high-performing content.
Step 4: Reverse-Engineer & Apply to Your Content
Now, this is where most people mess up.
They find what works…and then go back to posting random content.
❌ Big mistake.
If you want predictable social media growth, you need to reverse-engineer the patterns you discovered and integrate them into your content strategy.
Here’s how:
✅ Step 1: Take the patterns from outlier content and apply them to your own videos.
✅ Step 2: Test different styles but stay within proven formats.
✅ Step 3: Analyze your own data and identify what works for YOU.
Example:
📌 If you notice that every viral video starts with a bold claim, start scripting your videos with a high-impact statement in the first 3 seconds.
📌 If you notice that contrarian opinions perform well, create content that challenges industry norms.
📌 If you see that emotionally-driven storytelling gets shared the most, start framing your videos around real stories, struggles, and wins.
📌 ACTION STEP: Apply at least ONE viral pattern into your next 5 posts.
Step 5: Use Outlier Content to Build Your Audience & Business
Here’s the BIGGEST advantage of this strategy…
When you start consistently modeling what already works, your audience will grow faster than 95% of other creators.
🔥 Why?
Because most people are guessing.
You? You’re using data.
Once you get consistent engagement, you can now turn that attention into leads, sales, and team members in your network marketing business.
📌 Use your viral content to drive people to:
- Your DMs for conversations
- Your lead magnet to collect emails
- Your private Facebook group for deeper connections
- Your business opportunity for recruiting
This is the exact strategy that allows NetWave to create high-traction content while growing a loyal audience.
🚀 You’re no longer just creating random posts. You’re systematically engineering virality.
The Network Marketer’s Shortcut to Social Growth
Most people fail on social media because they:
🚨 Post without a clear strategy
🚨 Guess what might work instead of analyzing real data
🚨 Don’t understand why their content doesn’t get traction
But YOU?
You now have the blueprint to predictably grow.
✅ Step 1: Find the Category Winners
✅ Step 2: Track their content DAILY
✅ Step 3: Identify 10-20 viral outliers
✅ Step 4: Analyze and spot the patterns
✅ Step 5: Reverse-engineer and apply it to your own content
🔥 This is the NetWave way. This is guerrilla marketing at its finest.
💬 Drop a 🚀 in the comments if you’re ready to start identifying outlier content and growing FAST.
Now go out there and start hacking virality. Let’s make waves.