I’ve been posting on TikTok for years.
I’ve racked up hundreds of thousands, if not millions of views.
Sounds great, right?
Well… here’s the dark truth I didn’t want to share (but I will anyway):
98% of the time, I was getting views… but NOT from the right people.
What does that even mean?
Imagine you’re standing in the middle of Times Square with a megaphone, shouting your message to thousands of people.
Sure, some people glance your way, maybe even snap a photo—but they’re tourists, not buyers.
They’re just scrolling through, enjoying the scenery, and moving on.
That’s exactly what was happening to my TikTok content.
I was getting tons of attention…
But not from my dream clients—the ones who’d actually join my team, buy my offer, or follow my journey.
I had vanity metrics (views, likes, shares), but no real business growth.
💡 Then I made one key shift…
I stopped focusing on TikTok “fame” and started optimizing for the right audience.
🚀 Fast forward to today:
Now my TikTok videos attract my dream clients, and I’m booking calls, closing sales, and building my team—all from my content.
I’m going to break it all down so YOU can do the same.
Step 1: The VPS Method (Visibility, Problem-Solving, Straight Value) 🎯
I used to post random content, hoping TikTok’s algorithm would bless me with virality.
BIG mistake.
Once I stopped making random content and started focusing on solving problems, everything changed.
Here’s how I did it:
✅ Every video now focuses on ONE clear problem my dream client has.
✅ I give 100% actionable value (no fluff, no wasted time).
✅ Every second counts—because TikTok is FAST.
💡 Example:
Before:
❌ Posting random videos about mindset, motivation, and entertainment.
❌ Tons of views, but no business growth.
After:
✅ Only posting value-driven TikToks (helping my dream client with specific pain points).
✅ Grew to 2,000+ highly engaged followers—FAST.
💡 Key takeaway: TikTok isn’t about how many people see your content—it’s about WHO sees your content.
Step 2: The 3-Second Hook Strategy
Your first 3 seconds = life or death for your video.
TikTok users scroll FAST—if you don’t grab them IMMEDIATELY, they’re gone.
So I optimized my hooks to keep my dream clients watching.
Here’s my 3-step process for hooks that stop the scroll:
✅ MATCH your title & thumbnail with the FIRST line of your video.
✅ Show proof immediately.
✅ Create curiosity so they HAVE to keep watching.
💡 Example:
Video Title: “TikTok is on EASY MODE for entrepreneurs”
First line: “TikTok is on easy mode for entrepreneurs… but most are doing it WRONG!”
Visual: My actual TikTok results (calls booked, community growth, engagement stats).
Why does this work?
Because when your video instantly delivers on the promise of the title, people don’t swipe away.
Step 3: ICP Targeting System (How to Only Attract Your Dream Clients) 🎯
For years, I was posting on TikTok without a clear strategy.
I was attracting the wrong audience because I wasn’t filtering who my content was for.
Here’s what I changed:
✅ I ONLY create content that relates to my offer.
- Before: Making “fun” content that had nothing to do with my business.
- Now: Every TikTok is part of a STRATEGIC system that speaks to my ideal client.
✅ I switched from entertainment to EDUCATION.
- Before: Making catchy videos with trendy sounds.
- Now: Breaking down real problems and offering real solutions.
✅ I targeted specific problems my dream client was struggling with.
- Before: Posting 300+ random videos with no real strategy.
- After: Posting highly targeted content = 3 organic calls booked from a video with just 200 views.
💡 Key takeaway: TikTok isn’t a popularity contest. It’s a lead-generation machine—if you use it the right way.
Why This Works & Why Most People Fail on TikTok 🚀
🔥 Most people chase views, not conversions.
🔥 Most people try to “go viral” instead of speaking to their dream clients.
🔥 Most people attract random followers instead of serious buyers.
👀 And that’s why they struggle.
Meanwhile, my simple, strategic, no-fluff TikTok content turns into booked calls, leads, and real business growth.
💡 Here’s why:
✅ Step 1: VPS Method – Solve specific problems with pure value.
✅ Step 2: 3-Second Hook Strategy – Keep the right people watching.
✅ Step 3: ICP Targeting System – Only attract serious buyers.
🚀 When you do this, TikTok stops being a distraction & starts being a 24/7 lead-generation machine.
Want to Start Using TikTok to Grow Your Business (Without Wasting Time on Vanity Metrics)?
✔️ Stop chasing views & followers. Start attracting the right people.
✔️ Optimize your TikTok videos for leads, not just engagement.
✔️ Follow the VPS + ICP strategy & start booking calls on autopilot.
📩 Join our Community on Instagram and I’ll send you my full TikTok content system.
🔥 Let’s make this the year you STOP chasing and START attracting.