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Sales & MarketingSocial MediaTips & Strategies

Why Most Network Marketers Are Losing the Social Media Game (And How NetWave’s “Sitcom Strategy” Wins Every Time)

Lusabara
By
Lusabara
Last updated: February 19, 2025
8 Min Read
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Let me ask you something…

Contents
The Brutal Truth About Social Media in 2025Why Your Content Is Flopping (And How To Fix It)Treat Your Content Like a Sitcom (Not a Variety Show)How NetWave’s Guerrilla Content Strategy Explodes GrowthHow This Strategy Generates More Leads & Recruits on AutopilotWhat To Do Next (If You Actually Want To Grow in 2024)

Have you ever posted a video, got a few likes, and then… crickets?

👉 No engagement.
👉 No shares.
👉 No new leads or recruits.

You keep pumping out content, hoping that this one will finally pop off… but it never does.

And you’re left wondering:
“Why isn’t this working? What am I doing wrong?”

I’ll tell you exactly why:

You’re treating your content like a variety show… instead of a sitcom.

🔥 The algorithms have changed.
🔥 Your strategy needs to change too.

And here’s the good news—once you understand this shift, you’ll never struggle with social media again.

This is EXACTLY how NetWave’s Guerrilla Growth Strategy is dominating, while most network marketers are stuck in social media purgatory.

If you’re ready to start winning, keep reading. 👇

The Brutal Truth About Social Media in 2025

Back in the day (2015-2022), social media worked like this:

✅ You gained followers.
✅ Your content was shown to those followers.
✅ The more engagement you got, the more reach you had.

It was a “follower-based” system—so brands and creators built variety shows to keep followers entertained.

One day they’d post about their business.
The next day they’d share a motivational quote.
Then a funny video… a behind-the-scenes vlog… a training tip…

And it worked.

Followers were loyal—they’d come back to your page, binge your content, and engage.

But then TikTok changed everything.

💣 Enter the “For You” era.

👉 Social media stopped caring about followers.
👉 Content was no longer shown to your audience by default.
👉 Instead, EVERY post was tested with cold strangers.

This means:

🚨 Your content isn’t judged by your followers anymore.
🚨 It’s judged by how well it fits a cold audience.
🚨 Every video you post is a brand-new audition.

And this is where 90% of network marketers are messing up.

Why Your Content Is Flopping (And How To Fix It)

Most people still think:

🧢 “I need to entertain my audience!”
🧢 “I need variety to keep my followers engaged!”
🧢 “I should mix it up so I don’t sound repetitive!”

WRONG. ❌

In the new social media era, “variety” is the kiss of death.

Here’s why:

📌 The algorithm doesn’t know what to do with variety show content.
📌 Every post you make needs to match a single audience type.
📌 If your videos are all over the place, the algorithm will choke your reach.

The algorithm isn’t testing your content with your followers.

Instead, it’s asking:
🤔 “Who would like this video?”
🤔 “Who is most likely to engage?”
🤔 “Who can we show this to that matches past videos?”

💡 If your last 10 videos were all for the same audience, the algorithm knows who to show your 11th video to.

💀 If your last 10 videos were random, it has no idea… so it just buries your content.

This is why so many people go viral once… and then disappear forever.

One hit doesn’t mean you’ve cracked the code—you need to be predictably viral.

And to do that, you need to…

Treat Your Content Like a Sitcom (Not a Variety Show)

Think about your favorite TV show.

Maybe it’s Friends. Maybe it’s The Office.

What do they all have in common?

✅ Same characters.
✅ Same setting.
✅ Same style.
✅ Different episodes, but always familiar.

When you turn on Friends, you already know what you’re getting.

And because it’s consistent, the network knows exactly who will watch it.

That’s how you win on social media.

📌 Same niche.
📌 Same format.
📌 Same storytelling style.
📌 Different topics, but always familiar.

🔥 THIS is how the NetWave team is DOMINATING social media right now. 🔥

How NetWave’s Guerrilla Content Strategy Explodes Growth

Most network marketers are playing the old game—posting whatever comes to mind, mixing business with personal, trying to “keep things fresh.”

👎 And they wonder why they’re stuck.

At NetWave, we play the game differently:

🎯 One niche.
🎯 One format.
🎯 One content strategy.

And we hammer it over and over again.

This is our “Bullseye Method”—a strategy designed to make sure the algorithm ALWAYS knows where to send our content.

💡 Every single video is built for cold audiences.
💡 Every single video feeds the next one.
💡 Every single video trains the algorithm to push us further.

🚀 RESULT? We grow 10x faster than everyone else.

How This Strategy Generates More Leads & Recruits on Autopilot

Here’s the thing…

Views don’t matter if they don’t turn into $$$.

The real magic happens when you combine this content strategy with lead generation.

This is EXACTLY how we do it:

1️⃣ Post daily short-form videos using the Bullseye Method.
2️⃣ Every post includes a CTA (follow, connect, DM us).
3️⃣ DM every new follower with a lead magnet (free training, guide, webinar).
4️⃣ Nurture them inside a private group or email list.
5️⃣ Convert warm leads into sales & recruits.

🔥 This is how we scale without ever cold messaging. 🔥

What To Do Next (If You Actually Want To Grow in 2024)

If you’re sick of posting random content that gets ignored…
If you’re tired of chasing leads instead of attracting them…
If you’re ready to build a brand that actually scales…

Here’s your game plan:

✅ Pick ONE niche and go ALL IN.
✅ Pick ONE format and stick to it.
✅ Post DAILY for the next 90 days.
✅ Track what works & double down.
✅ Stop overcomplicating.

🎯 Treat your content like a sitcom.
🎯 Stay consistent.
🎯 Train the algorithm to LOVE your content.

And watch what happens next.

🚀 The leads will come.
🚀 The growth will explode.
🚀 The game will change for you.

Drop a 🔥 in the comments if you’re ready to make 2024 the year you finally WIN on social media.

Let’s crush this together. 💪🔥

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Previous Article The Social Media Trap That’s Killing Your Growth (And How NetWave’s Guerrilla Strategy Breaks Through It)
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