Yep, you read that right.
I lost $100,000.
And the crazy part?
I could have avoided it with one simple conversation.
Let me tell you what happened…
My $100,000 Mistake (And What You Can Learn From It)
A few years ago, I was scaling my business and wanted to launch a paid traffic campaign.
I had one major challenge: tracking if my ads were actually profitable.
Simple problem, right?
Well… that’s what I thought.
I went out and talked to different software vendors, expecting a quick fix. But no tool on the market could do exactly what I needed.
So, I did what most ambitious entrepreneurs do…
I decided to build my own solution.
🚀 I hired CRM experts.
🚀 I hired developers.
🚀 I hired analytics specialists.
🚀 I threw money at the problem, convinced I could brute-force my way to success.
And after months of work, we had a custom-built tracking system.
It had everything.
✅ Google Analytics? Perfectly configured.
✅ CRM integrations? Flawless.
✅ Data tracking? Locked in.
There was just one small issue…
NONE OF IT WORKED.
The $100,000 Realization
After spending six figures and months of work, my tracking system was still unreliable.
So, frustrated, I did what I should have done months earlier…
I asked a friend for advice.
And he said:
💡 “Yeah, that’s a common issue. That’s why we just create duplicate products on the backend… If you have Product A, make it ‘Product A – Facebook Traffic’ or ‘Product A – Evergreen Emails.’”
Wait… WHAT?!
This one sentence solved my problem.
It was simple.
It was effective.
It was cheap.
And implementing it took almost no time.
I tried it… and guess what?
IT WORKED.
Like magic.
Was it perfect? No.
Did it solve my problem? YES.
And the worst part?
I could have learned this MONTHS ago… with one conversation.
One Insight Can Change EVERYTHING
Have you ever had that one piece of advice that changed everything for you?
Maybe it was from a mentor…
Maybe it was from a mastermind group…
Maybe it was from a course…
But here’s the thing:
These insights seem small… but they can literally save you tens of thousands of dollars (or more).
And that’s why surrounding yourself with the right people is critical for success.
How To Get These Game-Changing Insights (Before You Make A $100,000 Mistake)
Look, I know you’re smart.
But the truth is… you don’t know what you don’t know.
And if you want to grow faster, avoid expensive mistakes, and scale your business, you need to build a network of people who have already been where you want to go.
So, how do you do that?
Option 1: Build Your Network Organically
Start connecting with people in your space. Build relationships. Learn from them.
The problem?
Most of us surround ourselves with people who are at the same level as us—which is great, but they often have the same blind spots.
Option 2: Join a Mastermind
This is one of the fastest ways to get in the room with the right people—people who have already solved the problems you’re facing.
I know this might seem self-serving because we’re launching a high-level mastermind…
👉 (If you’re interested, you can apply here. It’s designed for entrepreneurs looking to scale to $1M+ per year, and the members are already doing $400K–$1.5M annually.)
…But whether you join ours or not, the principle remains the same:
🚀 Surround yourself with people who are ahead of you.
🚀 Get into rooms where billion-dollar insights are shared.
🚀 Find a way to shortcut your learning curve (without losing $100,000 like I did).
Now, I Want To Hear From YOU…
Have you ever had a small insight that made a huge difference in your business?
Maybe it saved you money…
Maybe it saved you months of trial and error…
Maybe it completely changed the way you operate.
Drop a comment below—I’d love to hear your story.
👇👇👇
