Imagine this: A simple idea, built on a shifting consumer trend, turned into a $40M empire.
No fancy tech. No crazy startup costs. No “revolutionary” idea—just smart execution and leveraging market momentum.
This is the story of Wild, a UK-based business selling refillable deodorant. But here’s the kicker…
🛑 They weren’t chemists.
🛑 They weren’t industry veterans.
🛑 They didn’t have millions to start.
They were two marketers who saw an opportunity. And they executed relentlessly.
This is the EXACT type of thinking that separates top earners in network marketing from the ones who struggle.
So let’s break this down and uncover the golden nuggets you can apply to your business right now.
How Wild Turned an Idea into a $40M Business
Wild was founded by childhood friends Freddy Ward & Charlie Bowes-Lyon—two guys with zero experience in the personal care industry.
But they noticed something big… consumer behavior was shifting.
People were starting to care more about:
✅ Sustainable packaging
✅ Eliminating waste
✅ Natural ingredients
And most deodorants? They were full of harsh chemicals and wasteful plastic packaging.
💡 BOOM—Market opportunity unlocked.
They decided to create:
➡️ A refillable deodorant case
➡️ Compostable bamboo pulp refills
➡️ A formula without parabens or harsh chemicals
Sounds great, right?
❌ BUT HERE’S THE PROBLEM:
An idea is worthless until it proves demand.
So here’s how they tested the market WITHOUT spending big upfront.
The 3-Step Process They Used (That You Can Steal Today)
1. Launched an MVP (Minimum Viable Product) on Shopify
Instead of waiting for “perfection,” they put up a basic Shopify site and started taking pre-orders.
LESSON: Stop overcomplicating your business. Launch quickly, adjust later.
2. Built a Facebook Community BEFORE Having a Product
Even before their product was ready, they built an engaged Facebook group of people who were interested in sustainable personal care products.
Why?
✔️ It validated demand BEFORE investing heavily.
✔️ It gave them instant buyers on launch day.
✔️ It created a tribe of loyal fans.
💡 APPLY THIS TO NETWORK MARKETING:
Most people struggle with sales because they try to sell before they build an audience.
Instead, build your audience first.
✅ Start a Facebook group around your niche (health, wealth, fitness, etc.).
✅ Post content that educates & engages—WITHOUT selling.
✅ Let curiosity do the work—people will start asking how they can work with you.
🔥 This is how you create INBOUND leads instead of chasing people.
3. Iterated 30+ Times Based on Customer Feedback
Their first product? It sucked.
Customers said: “If it actually worked, it’d be great.”
So they LISTENED. They kept tweaking and adjusting until the product delivered.
Then, they went all in.
🚀 In their first month, they sold $250,000 worth of deodorant.
🚀 By year two, they grew 4,000% and hit $7M in sales.
🚀 Today, they’ve raised $9M+ in funding and have 750,000+ customers.
💡 APPLY THIS TO NETWORK MARKETING:
Most people quit too early.
They post a few times, get no traction, and assume “this doesn’t work.”
🚀 What if Wild had stopped at version one?
🚀 What if they had given up after a few bad reviews?
🚀 They would have NEVER built a $40M company.
💡 LESSON: Success isn’t about having the perfect strategy on day one—it’s about testing, tweaking, and improving as you go.
The Real Growth Hack? Branding That Stood Out
Here’s where Wild really outplayed the competition:
Most sustainable brands used the same boring, dark green branding that screamed “eco-warrior.”
🚀 Wild flipped the script.
They used bright, fun colors and positioned their brand as for everyone.
PLUS, they made deodorant “cool” by creating wild flavors like:
🍏 Toffee Apple
🌊 Cotton & Sea Salt
🌿 Mint & Aloe Vera
💡 APPLY THIS TO NETWORK MARKETING:
You’re selling the same products as thousands of other people… so why should someone choose YOU?
✅ Differentiate yourself. Don’t be just another rep—be the go-to expert in your niche.
✅ Brand yourself, not the company. People join YOU, not the product.
✅ Make it fun. Create curiosity, excitement, and energy around what you do.
🔥 People don’t just buy products… they buy EXPERIENCES and IDENTITIES.
The NetWave Playbook: How We Apply This to Network Marketing
At NetWave, we don’t do network marketing the old way.
❌ No cold messaging.
❌ No spamming.
❌ No begging family & friends.
We use REAL business strategies to grow FAST:
✅ Automated attraction marketing (so leads come to YOU).
✅ Content strategies that position you as a leader.
✅ Guerrilla marketing tactics that help you scale without paid ads.
💡 Want to build an online income WITHOUT the grind?
Join our community and I’ll show you exactly how we’re scaling this.
Let’s build something BIG.