There’s a moment in every business conversation where things get awkward.
You’ve spent time explaining your offer, laying out the strategy, and painting a clear picture of the insane value you bring to the table…
…then the prospect says those dreaded words:
👉 “That sounds great, but your price is too high.”
Ever been there?
Of course, you have.
The real question is—how do you respond?
If you’re like most network marketers (or any entrepreneur for that matter), you might start backpedaling.
💀 You cut your price just to land the deal.
💀 You start justifying why you charge what you charge.
💀 You let the prospect control the conversation.
And that, my friend, is the moment you lose.
Because the second you start selling, you lose positioning.
The best marketers and business owners don’t beg for sales—they attract buyers.
So today, I’m going to break down how to flip the script and become the person people want to do business with—without compromising your worth, slashing your prices, or getting stuck in endless negotiations.
Step 1: Think Like a Buyer, Not a Seller
Dan Sullivan, the mastermind behind Strategic Coach, says something brilliant:
“In all situations, be the buyer, not the seller.”
What does that mean?
👉 Sellers chase. Buyers choose.
👉 Sellers convince. Buyers position.
👉 Sellers get ghosted. Buyers get followed up with.
A buyer is someone who decides whom they work with.
They get to say…
✅ “You’re a good fit.”
❌ “You’re not a good fit.”
They don’t feel desperate, because people want to work with them.
A seller, on the other hand, is constantly trying to convince someone to buy.
😬 They worry about rejection.
😬 They fear losing the deal.
😬 They give discounts just to get the sale.
And let me tell you something… prospects can smell that desperation a mile away.
So, how do you switch from seller mode to buyer mode?
Glad you asked.
Step 2: Reframe the Price Objection (And Make Them See the Bigger Picture)
Most people who say, “Your price is too high” are looking at the cost, not the ROI.
🚨 That’s a huge distinction.
When a prospect says, “I can’t afford this,” what they really mean is:
👉 “I don’t see how this will give me more value than what I’m paying.”
And that’s your fault, not theirs.
Because if you’re talking to the right person, and they clearly see the ROI, price won’t be an issue.
So, instead of panicking when you hear a price objection, flip the conversation back to results.
Example:
🛑 Bad Response: “Well, I can work with your budget and maybe lower my price…”
✅ Pro Response: “Let’s talk about what you’re trying to achieve. If we implement this, what kind of return would you need to justify the investment?”
See what happened there?
Instead of defending your price, you make them justify their goals.
Now they’re thinking about results, not costs.
And when they start doing the math on how much they could gain, suddenly your price seems like a no-brainer.
Step 3: Show Them How NOT Investing Costs Them More
Let’s say you’re on a call with a potential recruit.
They’re interested, but they hit you with the classic, “I need to think about it.”
What they’re really saying is:
👉 “I don’t fully see the cost of NOT doing this.”
So, you flip it:
“Let’s break this down. Right now, how much time are you spending on things that aren’t generating income? What’s that costing you per month? What if you kept doing things the way you are for the next six months—where would you be?”
And BOOM.
Instead of them questioning whether they should invest, they’re now questioning how much money they’re already losing by waiting.
💡 People don’t buy things because they make sense.
💡 They buy things because they make them FEEL something.
So, make them feel the pain of staying where they are.
Step 4: Offer Creative Payment Structures (Without Devaluing Yourself)
Sometimes, people genuinely want to invest, but cash flow is tight.
That’s where you get creative.
Instead of just lowering your price, consider:
✅ Payment plans – Split the investment into two or three payments.
✅ Performance-based compensation – A small upfront fee with a bigger payout on results.
✅ Incentive-based pricing – Offer a discount if they take action right now.
But never, EVER just lower your price outright.
Because the second you do, you train them to never take your price seriously.
Step 5: Make the Decision Binary (Yes or No, No Maybes)
Want to know the fastest way to kill a sale?
Letting a prospect go into “I’ll think about it” mode.
Because thinking about it means:
❌ They’re not making a decision.
❌ They’re moving on with life and forgetting about your offer.
❌ You’re wasting time following up and getting ghosted.
So instead, you frame the decision like this:
“Hey, look—I don’t want to pressure you. You either see the value in this, or you don’t. If it’s not for you, totally fine. But if you’re serious about making a change, let’s make it happen.”
See what happened there?
You give them two clear choices:
👉 “I’m in.”
👉 “I’m out.”
There’s no “maybe” on the table.
And that’s how you move people into action.
Get Comfortable Charging What You’re Worth
Here’s the truth:
✅ Your time is valuable.
✅ Your expertise is valuable.
✅ Your product is valuable.
If someone doesn’t see that, that’s on them—not on you.
But you have to OWN your value.
Because people don’t pay for what something “costs.”
They pay for what something is worth to them.
And when you position yourself as the buyer, not the seller…
When you reframe price objections to focus on results…
When you make them see the cost of NOT investing…
…you stop chasing people and start attracting serious buyers.
Want to Learn More?
Inside our NetWave 10-Day Online Recruiting Bootcamp, we show you:
🔥 How to attract high-value prospects who WANT to join your team.
🔥 How to close deals without sounding salesy.
🔥 How to scale your business without working 24/7.
If you want the exact scripts we use to recruit 50+ new prospects per week—without chasing, begging, or discounting…
🚀 Click here to join the FREE Bootcamp now.
See you inside. 🚀