Most network marketers think social media is about getting views.
But the truth?
💡 Views don’t pay the bills. Superfans do.
If you’re serious about building a real business, you don’t just need attention…
You need connection.
And that’s exactly why the Fan Funnel is the secret weapon of top NetWave leaders.
It’s the difference between:
❌ Posting random content and hoping someone signs up
✅ Building an unstoppable team of raving fans who promote your brand for you
So let’s break this down step by step…
Step 1: Understand the Fan Funnel (How Strangers Become Superfans)
People don’t go from cold lead to loyal team member overnight.
There’s a process—a natural progression—where someone moves from…
👉 Stranger → Superfan → Business Partner
The Fan Funnel has five key stages, and if you know how to move people through it, you’ll never struggle with lead flow again.
Stage 1: First-Time Viewer (The Hook Phase)
This is their very first exposure to your content. They’ve never heard of you before.
🔹 Maybe they saw a Reel.
🔹 Maybe someone shared your post.
🔹 Maybe they clicked on a comment you left somewhere.
🚨 Most marketers lose 99% of people right here.
Why? Because they don’t hook attention and spark curiosity.
✅ How to Win This Stage:
📌 Start your content with a hook that stops the scroll (Example: “Most people FAIL at network marketing because they do THIS…”)
📌 Lead with emotion or value (Example: A shocking story, a bold statement, or a “hot take” that makes people think differently.)
📌 Make them curious (Example: “Want to know the #1 thing keeping you broke? Keep reading…”)
Your job at this stage? Get them to stick around long enough to see what you’re about.
Stage 2: Casual Watcher (The Awareness Phase)
Now they’ve seen a couple of your posts, but they’re still deciding if they should follow you.
❌ Mistake most people make:
They talk too much about their business or product before building trust.
✅ How to Win This Stage:
📌 Show consistency—post valuable content regularly.
📌 Be relatable—share personal experiences, struggles, and lessons learned.
📌 Give quick wins—actionable tips they can apply immediately.
At this point, your audience is watching but not committing.
Your goal? Get them to hit FOLLOW.
Stage 3: New Follower (The First Opt-In)
🚀 Now they’ve taken their first big step—they’ve chosen to follow you!
But here’s the problem…
👀 Most followers forget why they followed you in the first place.
Your mission now? Reinforce your value FAST.
✅ How to Win This Stage:
📌 Welcome them (Example: “New here? Here’s what I help people with 👇”)
📌 Have a clear content theme (Example: “Every week, I drop 3 power tips for network marketers—follow if you’re serious about success.”)
📌 Deliver quick results (Example: “Try this ONE trick and watch your engagement double overnight…”)
The faster you can deliver value, the more likely they’ll stick around.
Stage 4: Growing Fan (The Engagement Phase)
Now they’re starting to comment, ask questions, and engage with your posts.
🎯 This is where things get exciting.
✅ How to Win This Stage:
📌 Reply to every comment & DM. Engagement is a TWO-WAY street.
📌 Shout them out! Example: “@Sarah tried my closing script and signed her first business partner! 🔥”
📌 Invite them into your world. Example: “Want to see exactly how I’m building my business? DM me ‘INSIDER’ and I’ll send you my free guide.”
Your job here is to turn them from passive follower → active participant.
Stage 5: Superfan (The Advocacy Phase)
This is where the magic happens.
🔥 Superfans promote you without you asking.
🔥 They share your content and tell others about you.
🔥 They become your best team members.
✅ How to Win This Stage:
📌 Give them exclusive access. Example: Invite them to a private Facebook group or VIP chat.
📌 Make them feel like insiders. Example: Share “behind-the-scenes” wins and personal insights.
📌 Ask them to share. Example: “If this helped you, tag a friend who needs to see this!”
The key here?
Make them feel like part of your movement.
💡 Superfans aren’t just followers. They’re your brand’s biggest assets.
Step 2: The 80/20 Rule of Content (What to Post & When to Sell)
Most people either sell too much or never sell at all.
Here’s the balance that actually works:
🔹 80% Value-Driven Content (Hook & Build Trust)
🔹 20% Conversion Content (Move Them to Action)
🚀 How to Apply This Today:
📌 Post Valuable Content (80%)
✅ How-to guides & tutorials
✅ Industry insights & “hot takes”
✅ Inspirational stories of success
✅ Behind-the-scenes of your journey
📌 Post Conversion Content (20%)
✅ A direct invitation to join your team
✅ Case studies & testimonials
✅ A time-sensitive offer (“DM me NOW for a private training”)
✅ FAQ-style posts answering objections
The biggest secret to selling?
💡 Your audience should already be warmed up before you ever make an offer.
Step 3: Turn Superfans into Business Partners (Without Feeling Salesy)
If you’ve built a solid foundation of trust, moving people from follower → teammate is easy.
Here’s how top NetWave leaders do it:
📌 STEP 1: DM new engaged followers: “Hey [Name], I love connecting with like-minded people! What’s your #1 goal right now?”
📌 STEP 2: Give value first. Share a resource or personal insight before mentioning business.
📌 STEP 3: If they’re a good fit, INVITE—don’t pitch. (“I think you’d love what we’re building. Want to take a look?”)
📌 STEP 4: Get them on a quick call or into a private training group where they can see proof and success stories.
🚀 When you follow this process, closing feels effortless.
Are You Building a Following or a Fanbase?
❌ Most network marketers focus on gaining followers.
✅ The best network marketers focus on creating superfans.
If you build superfans, your business grows automatically.
Leads come to you. Sales happen naturally. Duplicating your team gets 10X easier.
Want to fast-track your growth?
📲 DM me “NetWave” and I’ll show you how our members are scaling their businesses FASTER than ever before.
🚀 One year from now, you’ll wish you started today. Let’s make it happen.