If you want to scale a business to 7-8 figures, you need more than just a great product—you need leverage, strategy, and the ability to break through your own limitations.
Matt Olrich, the founder of Curea Skincare, has cracked the code on building an e-commerce powerhouse while mastering the mindset required to win in any industry.
In this deep dive, we’re going to break down his winning formula and secretly teach you how to apply it to your network marketing business using guerrilla marketing—just like we do every single day inside NetWave.
Let’s go.
The 4 Leverage Points You Need to Scale to 7 Figures
Matt identified four game-changing leverage points that separate struggling businesses from those that scale to millions.
Most entrepreneurs miss these entirely—which is why their growth stalls.
1. Product Leverage: Create a Positive Flywheel
In any business—whether it’s e-commerce or network marketing—your product matters.
But not just any product. A differentiated product that gets people talking.
🔹 Example: In e-commerce, having a unique skincare formula helps Curea stand out. In network marketing, the same principle applies: if you’re selling the same thing as everyone else, you need to differentiate through your offer, branding, or positioning.
A great product creates a flywheel effect—attracting better influencers, stronger testimonials, and easier sales.
2. Audience Leverage: Tap Into Existing Networks
Matt uses strategic partnerships with influencers and even offers them equity in the company to reduce customer acquisition costs.
🔹 Network Marketing Application: Instead of cold messaging strangers and praying they respond, why not tap into communities that already have your ideal prospects?
- Find micro-influencers who align with your message.
- Offer win-win partnerships (not just “Hey, join my team” DMs).
- Leverage Facebook groups, Telegram channels, and niche communities where your dream customers already hang out.
3. Margin Leverage: High-Profit Products Win the Game
Matt’s golden rule: If your gross margin isn’t at least 70%, you’re in trouble.
Why? Because marketing costs money. And if you don’t have strong margins, you can’t afford to scale.
🔹 Network Marketing Application:
Most people only focus on upfront commissions. But the real long-term wealth in this industry comes from:
- Backend offers (higher-value products, coaching, mentorship).
- Subscription-based income (products people reorder monthly).
- High-ticket recruiting (targeting quality over quantity).
When you shift from chasing one-off sales to building long-term margin, everything changes.
4. Operating Leverage: Build Smarter, Not Harder
One of Matt’s secret weapons is how he optimizes his business operations to scale profitably.
For example:
- Setting up an office in Croatia (where skilled talent is cheaper).
- Outsourcing specific tasks while keeping key skills in-house (more on this below).
🔹 Network Marketing Application:
How can you apply this? Systematize your lead generation so you’re not stuck grinding 24/7.
- Use automation (funnels, pre-recorded videos, email sequences).
- Build a team that helps with outreach and follow-ups.
- Duplicate yourself—train others so you’re not doing everything alone.
The people who scale in this industry treat it like a real business—not a hobby.
Should You Learn or Outsource? Matt’s Take on Skill Acquisition
A big debate in business is what to outsource vs. what to learn.
Matt’s rule? Master the high-leverage skills yourself first.
He believes founders need to be generalists—understanding multiple areas before handing them off.
🔹 Network Marketing Application:
Many people try to outsource too soon—hiring a VA before they even know how to recruit or create content themselves.
Instead, develop the skill first, then delegate.
Here’s what to focus on:
✅ Messaging & Sales Psychology – If you don’t know how to close, you’ll always struggle.
✅ Content Creation – Learn how to capture attention online before hiring a social media manager.
✅ Paid Ads & Funnels – Even if you don’t run them, you need to understand the mechanics so you’re not blindly spending money.
The best network marketers are full-stack entrepreneurs—they understand every piece of the game.
Matt’s Secret to Breaking Through Mental Limitations
Success isn’t just about tactics—it’s about mindset.
Matt’s biggest realization? Most people are held back by their own beliefs.
He developed a framework for unlocking limiting beliefs:
1️⃣ Identify the belief – What’s the story you keep telling yourself? (“I’m bad at sales,” “I can’t recruit leaders,” etc.)
2️⃣ Find the root cause – When did you start believing this? Who told you?
3️⃣ Reframe it – If someone else can do it, why can’t you?
4️⃣ Take action despite fear – Courage isn’t the absence of fear—it’s moving forward anyway.
🔹 Network Marketing Application:
Most people fail in this industry not because the opportunity isn’t real, but because they don’t believe they can succeed.
They self-sabotage with thoughts like:
❌ “People will think I’m annoying.”
❌ “I don’t want to be pushy.”
❌ “What if I fail?”
The ones who break through are the ones who:
✔️ Rewire their beliefs (success is a skill, not luck).
✔️ Put themselves out there (without fear of judgment).
✔️ Keep taking action (even when it feels uncomfortable).
Apply This to NetWave and WIN
Matt’s success isn’t random—it’s the result of leverage, skill-building, and breaking through limitations.
And it’s the exact approach we use inside NetWave.
🔥 Leverage: We don’t chase leads—we attract them using guerrilla marketing.
🔥 Skill-building: We master high-converting messaging so we can recruit at scale.
🔥 Mindset: We think like owners, not followers.
If you’re serious about leveling up, scaling your business, and mastering the art of attraction marketing…
📲 DM me “NETWAVE” on WhatsApp: https://wa.me/+255745878899
🚀 Let’s get to work.
