Let’s get real.
The right image on your website, social media, or sales page can 10X your conversions.
The wrong image? It can send your audience running like you just asked them to join an MLM from the 90s.
Yes, images are THAT powerful.
Most people think slapping a “nice” picture on their website or social media post is enough. But if you don’t strategically choose the right images, you could be killing your sales without even realizing it.
🚨 If you’re using generic stock photos, random lifestyle pics, or cartoon avatars—STOP.
Today, I’m breaking down how images influence conversions, engagement, and sign-ups in network marketing (with real examples)… and how to use them to make people want to join your team NOW.
Step #1: Stop Using Images That Confuse Your Audience
You’ve heard it before: “A picture is worth a thousand words.”
But what if those words are the wrong ones?
If your image isn’t directly connected to what you’re selling, it’s hurting you.
Worst Offenders:
❌ Random stock images of “happy people” holding hands in a field (What does this even mean?)
❌ A picture of a fancy car (…but you’re talking about time freedom, not money)
❌ A professional headshot that makes you look like a corporate lawyer (News flash: people want to connect with REAL people, not robots)
🔥 The Fix?
Every image on your website, sales page, or social post should help people instantly “get” your message.
🎯 Example:
Imagine you’re promoting time freedom.
❌ Bad: A picture of a pile of money (confusing, makes it about the cash, not the freedom)
✅ Good: A picture of you working from the beach with your laptop closed (subconsciously tells people you’re living the dream)
🚀 RULE: If your audience can’t tell why the image is there in 2 seconds, ditch it.
Step #2: Use Images That Actually Sell (Without Saying a Word)
The right image can SELL YOUR OPPORTUNITY before you even say a word.
Here’s how:
💡 1. Use images that create curiosity.
People don’t like to feel left out. Show an exclusive lifestyle or behind-the-scenes moments that make people say, “I want in.”
🎯 Example:
Instead of saying “Join my team!”…
Post a group picture from an exclusive event and caption it: “Only a few get to experience this… next year, will it be you?”
💡 2. Use images that tell a transformation story.
Show the before and after. People don’t care about the thing—they care about the results.
🎯 Example:
Instead of a pic of your product…
Post a side-by-side of your first day in network marketing vs. today and say, “Look what’s changed in just 12 months.”
💡 3. Use images that make people FEEL something.
People buy on emotion. If your image doesn’t make them feel anything, they’ll scroll right past.
🎯 Example:
Instead of a selfie saying, “DM me to learn more”…
Post a pic of you holding your kids with a caption: “I used to cry about missing their milestones. Now, I never have to ask for time off.”
🔥 THE KEY?
Your images should make people think:
👉 “That could be me.”
👉 “I want that life.”
👉 “I need to know more.”
Step #3: Use Images That Keep People Focused on the Right Thing
👀 FACT: People are easily distracted.
And bad images pull them AWAY from your message.
📌 Here’s how to keep them focused:
✅ Use “gaze direction” to guide attention
If there’s a person in your image, their eyes should be looking at the CTA (not randomly off into space).
🎯 Example:
If you have a call-to-action (CTA) button on your sales page, use an image of YOU looking directly at it.
👀 People naturally follow eye contact. They’ll look where you’re looking.
✅ Use images to break up text (and keep people reading)
Long walls of text scare people away. Use images strategically to keep them engaged.
🎯 Example:
If you’re making a long post about your journey, drop progress pictures throughout to keep people scrolling.
✅ Use REAL photos (not fake, polished ones)
People relate to real, raw moments more than perfect, curated ones.
🎯 Example:
Instead of a highly edited promo pic, use a behind-the-scenes shot of you actually working on your business.
🔥 THE GOLDEN RULE: Your image should pull people deeper into your message—not distract them from it.
Step #4: The One Image You MUST Have on Your Website or Socials
💡 People buy from PEOPLE.
And if they don’t trust you, they won’t buy from you.
That’s why your face needs to be visible on your website, profile, and sales pages.
🚨 The #1 mistake? Using stock images instead of real photos of yourself.
👉 What to use instead?
✅ A high-quality photo of YOU looking approachable, confident, and real.
✅ A picture of you with your team, at an event, or in action.
✅ Before-and-after shots showing your transformation.
📌 Pro Tip: People trust what they can SEE. If you’re talking about success, SHOW success. If you’re talking about freedom, SHOW freedom.
How We Use Images to Dominate the Industry
At NetWave, we don’t leave anything to chance.
✅ We know exactly what types of images get people curious.
✅ We know how to position visuals to keep people engaged.
✅ We know how to tell a story through content and images that make people take action.
🔥 That’s why our brand attracts top earners, why our content gets shared, and why our team keeps growing.
🚀 Want to learn the exact guerrilla marketing strategies we use to crush network marketing daily?
💡 Join NetWave and get the inside playbook.
Drop a 🔥 in the comments if you’re ready to level up. Let’s go! 🚀