How Steven Bartlett Built a $25M Content Machine – And How You Can Apply It to Explode Your Network Marketing Business

Let’s talk content domination.

Steven Bartlett, host of The Diary of a CEO, has cracked the code to turning content into cash—building a $25M+ machine using strategies that most people completely overlook.

What if I told you you could take these same content strategies and apply them to your network marketing business to create an unstoppable brand that attracts endless leads, customers, and business partners on autopilot?

Sound crazy?

Well, buckle up because I’m about to break it down step by step, with real examples that secretly teach guerrilla marketing tactics that we use inside NetWave to crush it every single day.

Let’s dive in… 🔥

The Hidden Content Strategy That Fuels Massive Podcast Growth

Bartlett’s The Diary of a CEO, Call Her Daddy, and The Joe Rogan Experience don’t just rely on word-of-mouth to grow.

These shows have mastered a strategic content model that makes sure their brand is everywhere—all the time.

And the best part?

You can use this SAME method to dominate social media, position yourself as a leader, and scale your network marketing business faster than ever.

Here’s how it works…

Step 1: Fake Podcasting – The Short-Form Video Hack That Drives Viral Engagement 

(Why You DON’T Need a Podcast to Do This!)

One of the biggest content growth hacks right now is what I call “Fake Podcasting.”

Wait, what? 🤔

Yep, this is a brilliant strategy where creators record short-form podcast clips without actually having a full podcast—yet they still get millions of views because of the way the content is structured.

How It Works:

✅ You record yourself answering powerful questions—as if you’re on a podcast.
✅ You set up your camera in a podcast-like setting (or just use a mic for credibility).
✅ You chop it into 60-second high-value clips and post them as Reels, TikToks, and YouTube Shorts.

💡 Example for Network Marketers:

Instead of just posting about your product, try this:

• “If I had to start all over in network marketing, here’s exactly what I would do in the first 30 days to hit $10K…”
• “The BIGGEST mistake 97% of network marketers make (and how to fix it).”
• “You only need 3 people to make 6 figures in network marketing—here’s how.”

💥 BOOM. 💥 You just created an attention-grabbing short-form clip that will pull in massive views—even from people who have never heard of you before.

🔥 Why This Works for You:
This method instantly builds authority and makes you look like an expert—even if you’re just starting. Perception is reality.

Use this strategy weekly to start dominating short-form content.

Step 2: The Breadcrumb Strategy – How to Lead People from Short-Form to Long-Form 

(Why Going Viral Alone Won’t Make You Money!)

Here’s where most people go wrong…

They go viral with short-form content but fail to turn those views into real leads, real followers, and real MONEY.

Steven Bartlett does something different.

He connects his short-form clips directly to long-form content—creating a breadcrumb trail that keeps his audience engaged and deepens the relationship.

How to Apply This to Network Marketing:

Instead of just posting a viral clip and hoping people follow you, lead them to a longer piece of content that gives them even more value.

Example:

1. Short-form video: “I used ONE message to recruit 10 people in 30 days—here’s what I said…”
2. Long-form content: “Go watch my 10-minute breakdown where I explain the psychology behind this script and why it works so well. Link in bio!”

💡 See what we did there? Instead of letting views just disappear, you redirect them into a deeper experience—where you can educate, nurture, and eventually convert them.

🔥 Why This Works for You:
Instead of just getting views, you now have a content system that turns strangers into raving fans—who are more likely to buy, join your team, or follow you for more.

Step 3: The Echo Effect – The Secret to Exploding Your Brand 

(Why Repetition = Recognition = Revenue!)

Ever notice how big brands repeat the same message over and over?

McDonald’s. Apple. Nike. Coca-Cola.

They hammer their message so many times that even if you weren’t thinking about them, they’re now in your head.

This is called The Echo Effect—and it’s one of the most powerful marketing strategies of all time.

Steven Bartlett uses this constantly—and so do the biggest names in business.

How to Apply This to Network Marketing:

✅ Pick 3-5 core messages you want to be known for.
✅ Repeat them over and over in different content formats.
✅ Repost old content that performed well (nobody remembers what you posted 60 days ago).

💡 Example:

If your core message is about how network marketing gives people freedom, you might create:

1. A short-form video explaining how you quit your job.
2. A blog post sharing your journey.
3. A carousel post breaking down “5 Reasons Network Marketing is the Best Side Hustle in 2025.”
4. A “fake podcast” clip answering: “Is network marketing a scam?”

🔥 Why This Works for You:
People need to see something 7-10 times before they take action.

If you keep reinforcing the same message, your audience will start to see you as a trusted authority—and when they’re ready to take action, YOU’LL be the first person they think of.

The $25M Content Machine in a Nutshell 

Let’s recap the 3 key takeaways from Steven Bartlett’s content strategy (and how to use them to explode your network marketing business):

1. 🥸 Fake Podcasting Strategy – Record short-form clips in a Q&A format to build instant authority and go viral.
2. 🍞 The Breadcrumb Strategy – Use short-form to lead people into long-form content (so you turn views into real leads).
3. 📣 The Echo Effect – Repeat your core message consistently to dominate your niche and stay top of mind.

Build Your Own $25M Content System

If you’re in network marketing and not using content to scale your business, you’re already behind.

The people who win big in 2025 and beyond will be the ones who master:
✔️ Building an online brand
✔️ Using content as leverage
✔️ Turning strangers into superfans (and buyers!)

If you’re serious about creating unstoppable momentum in your business…

🔥 Drop a 🚀 in the comments if you’re ready to start building your content machine!

And if you’re not yet part of NetWave, let me tell you this…

We’re using these exact guerrilla marketing tactics every single day to recruit, sell, and scale our business like crazy.

Want in? Let’s talk. 🚀