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Sales & Marketing

Unleashing the Power of Professional Sales & Marketing for Multi-Million Dollar Returns

Lusabara
By
Lusabara
Last updated: August 17, 2024
8 Min Read
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Welcome, my friend.

Contents
Sales: The Greatest Profession in the World (That No One Wants to Admit To)The 3 Biggest Myths About Selling (That Are Keeping You Broke)🚨 Myth #1: Great Salespeople Have a “Big Mouth”🚨 Myth #2: “It’s Easier to Sell Cheap Products”🚨 Myth #3: “To Win, You Have to Offer the Lowest Price”The 6-Step Formula That Turns Strangers Into Paying Customers1️⃣ Listen First, Sell Later2️⃣ Ask The Right Questions3️⃣ Present the Solution (But ONLY If It’s a Fit)4️⃣ Use Social Proof (Show, Don’t Tell)5️⃣ Handle Objections Like a Pro6️⃣ ASK FOR THE SALE (Don’t Be Afraid!)Want to Sell Without Selling? Use the Power of AutomationYour Next Step: Learn How to Sell at Scale

If you’re here, it means you’re ready to take your sales game to the next level. You want more conversions, more revenue, and ultimately—a business that prints money while you sleep.

Today, I’m pulling back the curtain on the six-step process that professional salespeople use to close deals effortlessly—without manipulation, pressure, or shady tactics.

But first, let’s get one thing straight…

Sales: The Greatest Profession in the World (That No One Wants to Admit To)

Be honest…

Did you grow up saying, “I want to be a professional salesperson!”?

Of course not.

Kids dream of becoming doctors, engineers, pilots—but no one dreams of being a salesperson.

And yet, every successful movement, business, and idea in history was built by salespeople.

📌 Religion? Christianity, Islam, Buddhism—all spread by powerful salespeople who “sold” their faith to the masses.
📌 Politics? Democracy was “sold” to the world by politicians convincing people it was the best system.
📌 The economy? Every thriving business exists because someone sold a product or service that people needed.

💡 If you know how to sell, you control your future. Period.

The 3 Biggest Myths About Selling (That Are Keeping You Broke)

🚨 Myth #1: Great Salespeople Have a “Big Mouth”

Wrong.

Sales isn’t about talking AT people. It’s about listening to them.

📌 Top salespeople don’t push—they pull.

They ask the right questions.
They listen more than they talk.
They solve real problems instead of making empty promises.

💡 People don’t care how much you know until they know how much you care.

Want to close more deals? Talk less. Listen more.

🚨 Myth #2: “It’s Easier to Sell Cheap Products”

Think people only buy based on price? Think again.

Harvard Business Review found that the #1 reason people buy isn’t price—it’s TRUST.

In order of importance, here’s what actually drives sales:

1️⃣ Trust in the salesperson
2️⃣ Respect for the salesperson
3️⃣ Reputation of the company
4️⃣ Features of the product/service
5️⃣ Quality & service
6️⃣ Price

📌 Notice that “price” is second to last?

People will pay premium prices IF they believe in:
✅ The person selling it (YOU)
✅ The company behind it
✅ The value it provides

🔑 Stop selling on price. Start selling on VALUE.

🚨 Myth #3: “To Win, You Have to Offer the Lowest Price”

This is one of the biggest mistakes in business.

If your only competitive advantage is “we’re cheaper,” you’re in a race to the bottom.

Instead, become a “Pink Cow” in a field of boring black and white cows.

🚀 What makes your product/service UNIQUE?
🚀 Why should someone choose YOU over the competition?

💡 Price wars kill profit. Differentiation builds empires.

The 6-Step Formula That Turns Strangers Into Paying Customers

After years of trial, error, and countless closed deals, I’ve developed a proven 6-step process that works every time.

It doesn’t matter if you’re selling:
✔️ High-ticket coaching
✔️ Network marketing products
✔️ SaaS subscriptions
✔️ Real estate

💡 If you follow these six steps, you WILL close more deals.

1️⃣ Listen First, Sell Later

💡 The person who listens the most, wins the sale.

Most amateurs talk their prospect into the ground. Pros ask smart questions, shut up, and listen.

📌 Ask yourself:
❓ What’s your customer’s REAL pain point?
❓ What keeps them up at night?
❓ How can your product/service solve their problem?

🔥 Listening = TRUST. Trust = Sales.

2️⃣ Ask The Right Questions

🚀 The person who asks the questions controls the conversation.

Your goal? Get them to TELL YOU their problem—so you can position yourself as the solution.

Example:
❌ BAD QUESTION: “Would you like to buy this software?”
✅ BETTER QUESTION: “How much time do you waste on manual work every week?”

💡 The best salespeople don’t “sell” at all. They guide people to their own conclusion.

3️⃣ Present the Solution (But ONLY If It’s a Fit)

If your product/service doesn’t genuinely help the customer—don’t sell it to them.

Instead, say:
📌 “Based on what you told me, I think this would be a great fit for you.”
📌 “I know exactly how to fix this, and here’s how I can help.”

🚨 Pro Tip: If you CAN’T solve their problem, refer them to someone who can. They’ll respect you for it—and may come back later to buy from you anyway.

4️⃣ Use Social Proof (Show, Don’t Tell)

People don’t trust marketers. They trust other people.

Instead of saying “My product is amazing,” SHOW them proof:

✔️ Testimonials (“John used this and tripled his revenue in 90 days.”)
✔️ Case Studies (“Here’s how we helped a client generate $50K in one month.”)
✔️ Before & After Results (“Here’s what their life looked like BEFORE vs. AFTER.”)

💡 The more proof you provide, the less selling you have to do.

5️⃣ Handle Objections Like a Pro

Most people panic when they hear objections.

Not you.

🚀 Objections are just hidden questions in disguise.

Instead of getting defensive, reframe them.

🔴 Objection: “It’s too expensive.”
🟢 Reframe: “Compared to what? If this helped you generate 10X the investment, would it be worth it?”

🔴 Objection: “I need to think about it.”
🟢 Reframe: “What specifically do you need to think about? Let’s go through it together.”

📌 Most objections are just fear. Your job is to reassure them.

6️⃣ ASK FOR THE SALE (Don’t Be Afraid!)

🔥 Most salespeople lose the deal because they never ask for the money.

If you’ve:
✔️ Built trust
✔️ Presented a clear solution
✔️ Handled objections

🚀 It’s time to close the deal.

🔹 “Would you like to go with Plan A or Plan B?”
🔹 “Should we set this up for you today?”
🔹 “Let’s get you started—where should I send the invoice?”

💡 Confidence closes deals. Assume the sale.

Want to Sell Without Selling? Use the Power of Automation

Here’s the truth:

💡 Selling one-on-one is great—but selling one-to-many is BETTER.

Imagine if…
🚀 Instead of pitching people manually, you had a sales letter doing the selling for you 24/7.
🚀 Instead of chasing leads, you had a funnel that brought them to YOU.
🚀 Instead of struggling, you had a system that printed money on autopilot.

🔥 That’s the power of automation. 🔥

Your Next Step: Learn How to Sell at Scale

If you’re serious about:
✔️ Closing more deals effortlessly
✔️ Scaling your sales without working 24/7
✔️ Making more money while working LESS

📌 I’ve put together a FREE training on how to automate your sales process.

🚀 Click here to access it now.

⏳ Spots are limited—don’t miss this.

See you inside,
Lusabara

P.S. Comment below—what’s YOUR biggest sales challenge right now? Let’s talk. 🚀

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