Most people fail at lead generation because they don’t understand one simple truth:
🚨 Trust isn’t a feeling. It’s biology.
Trust rewires the brain. It controls decisions.
And if you know how to create trust at scale, you’ll never struggle to book calls, sign clients, or grow your network marketing business again.
That’s exactly what I’ve done.
320 booked calls on LinkedIn.
Without spamming. Without begging. Without chasing people down.
Instead, I hacked the brain.
Here’s how it works:
1️⃣ You create a moment of trust → Oxytocin is released.
2️⃣ The brain encodes it as an emotional memory.
3️⃣ It becomes a decision-making shortcut.
4️⃣ Each additional interaction compounds more trust.
5️⃣ Once built, their brain makes decisions FOR them.
Translation?
🔥 You can literally rewire the brain to trust you before they even hop on a call.
I use 5 psychological triggers to do this in every DM conversation.
And today, I’m breaking them all down for you.
#1: Shock the Brain with Personalization
Your prospect’s brain has two folders when they read your DM:
📂 Folder 1: Friend → I trust this person
📂 Folder 2: Sales → Ignore, delete, block
Most people instantly get thrown into the sales folder because they send generic messages like:
❌ “Hey [First Name], I help people just like you make more money online.”
❌ “Hey, I saw your profile and wanted to connect.”
❌ “Would you be open to a quick call?”
BORING. GENERIC. IGNORED.
🔥 How to fix it:
Instead of sounding like every other salesperson, send a hyper-personalized message that’s so unique to them, they can’t ignore it.
💡 Example:
- “Hey Sarah, I saw your post about struggling with DM conversions. I’ve helped 27 people fix that exact problem—mind if I share one tweak that might help?”
Why this works:
✅ It’s about THEM (not you).
✅ It shows you actually read their content.
✅ It creates curiosity (they WANT the tweak).
Boom. You’re in the friend folder.
#2: Make Them Feel Like an Insider
Humans crave being part of the “in crowd.”
When you make someone feel like they’re on the inside, their brain automatically trusts you more.
🔥 How to do it:
Instead of just giving generic advice, frame it like a secret hack you JUST discovered.
💡 Example:
- “I haven’t shared this anywhere yet, but we just tested a LinkedIn script that’s 3X’ing response rates. Want to see it?”
Why this works:
✅ It makes them feel like you’re letting them in on something exclusive.
✅ It triggers FOMO (fear of missing out).
✅ It builds instant trust and credibility.
When people feel like they’re in your inner circle, they’re way more likely to engage.
#3: Use a Deep Personal Story as a Memory Anchor
Most people send dry, robotic messages that get deleted instantly.
But what if you could make people remember you weeks later—even if they don’t respond right away?
🔥 How to do it:
Share a deep personal story that creates an emotional connection.
💡 Example:
- “Two years ago, I was stuck posting content daily and getting ZERO leads. It was frustrating as hell. Then I discovered a small shift that changed everything. I can share it if you’d like?”
Why this works:
✅ People remember stories, not facts.
✅ They see themselves in your struggle.
✅ It forces them to care.
The brain holds onto emotional stories like glue.
Use them wisely.
#4: Ask for a Favor (Ben Franklin Effect)
Want to know a weird psychology hack?
People trust you MORE if they do YOU a favor first.
It’s called The Ben Franklin Effect.
🔥 How to use it:
Instead of asking for something right away, get them to do a small favor first.
💡 Example:
- “Hey John, I’m testing a new LinkedIn outreach method. Can I send you 2 variations and get your opinion on which one sounds better?”
Why this works:
✅ When someone does you a favor, their brain assumes they must trust you.
✅ It lowers their guard (you’re not pitching).
✅ It starts the relationship on a positive note.
#5: Follow Up Like It’s Fate
Most follow-ups sound desperate and spammy.
❌ “Hey, just checking in.”
❌ “Did you get my last message?”
❌ “Following up to see if you’re interested.”
Yuck.
🔥 How to follow up the right way:
Instead of nagging, make it feel like serendipity.
💡 Example:
- “Hey Sarah, I was literally just thinking about you—I came across something that could help you with XYZ. Want me to send it over?”
Why this works:
✅ It feels natural, not pushy.
✅ It triggers curiosity (they WANT to know what you found).
✅ It makes them feel like it was meant to be.
This is how you turn cold leads into warm conversations.
Why Most Network Marketers Fail at Lead Gen
🚨 They spam generic DMs.
🚨 They chase people instead of ATTRACTING them.
🚨 They don’t use science-backed persuasion.
🔥 How NetWave marketers dominate:
✅ We shock the brain with personalization.
✅ We make prospects feel like insiders.
✅ We create emotional memory anchors.
✅ We use the Ben Franklin Effect for instant trust.
✅ We follow up in a way that feels like fate.
That’s how you book 2,300+ calls without begging, spamming, or annoying people.
You Have Two Choices
🚨 Option 1: Keep using copy-paste DM scripts and getting ignored.
🔥 Option 2: Use science-backed persuasion to make people TRUST YOU instantly.
The difference?
🔥 One makes you chase.
🔥 The other makes people COME TO YOU.
Your move.
If you’re ready to start attracting warm, high-quality leads without spamming or chasing people down…
🚀 Join NetWave today and get the exact scripts and strategies we use to book 81% more calls (without feeling salesy).
Click here to get started
Let’s go.