Most people follow the crowd.
They chase trends. They buy into hype. They make decisions based on emotions, not strategy.
And that’s exactly why they lose.
David Dreman didn’t just win in the stock market—he dominated it for 13 years straight.
His approach?
Go where others won’t. Do what others fear. Play the game on your own terms.
Sounds familiar?
It should—because this is exactly how top earners in network marketing crush it while everyone else struggles.
Let’s break down Dreman’s seven contrarian principles and show you how they secretly hold the key to guerrilla marketing domination inside NetWave.
1. The Emotion Canyon—Why Most People Fail Before They Even Start
Dreman knew that the second you get emotional about an investment, you lose.
And in network marketing, the second you get emotional about rejection, you lose.
How many times have you seen someone quit after a couple of “no’s”?
🔹 “I guess I’m just not cut out for this.”
🔹 “Maybe this whole thing is a scam.”
🔹 “People just don’t want to buy from me.”
Wrong.
Rejection isn’t personal. It’s part of the system. It’s just data.
Dreman didn’t panic-sell stocks when the market was down—he doubled down on what he knew worked.
Inside NetWave, we teach our team to track rejection, study patterns, and use it to improve.
Most people quit when they should be analyzing.
That’s why they never win.
2. No Strategy Works ALL the Time—So Stop Looking for Magic Bullets
Ever notice how rookie network marketers jump from company to company, strategy to strategy, hoping to find “the one” that just works”?
Dreman knew this mindset was the ultimate failure trap.
In investing:
✅ Take no risk = Inflation eats your wealth.
✅ Take tiny risks = You might win, but it’s slow.
✅ Pick a strategy, trust the process, iterate when needed = Higher reward, but requires guts.
Same in network marketing:
✅ Post motivational quotes = Looks good, makes $0.
✅ Copy-paste cold DMs = Might get some leads, but not scalable.
✅ Master a system, refine messaging, create leverage = Long-term wealth.
Inside NetWave, we don’t chase magic bullets—we build systems that actually scale.
3. Diversify Wisely—Your Pipeline is Your Portfolio
Dreman didn’t put all his money into 10-20 stocks.
He built a diversified portfolio of 50-60 positions, all equally weighted.
Why?
Because if you’re right 60% of the time, you’re already winning.
Most network marketers?
They put all their hope in 1-2 people.
🔹 They recruit their best friend.
🔹 They bring in one “big leader” and think they’ve made it.
🔹 They put all their energy into one source of leads.
Then—when it doesn’t work out? They’re back to square one.
At NetWave, we teach people to build wide.
✅ Multiple lead sources.
✅ Multiple prospects at all times.
✅ Multiple conversations happening daily.
If one person ghosts you, it doesn’t matter.
The system keeps moving.
4. Avoid Complexity—Keep it Stupid Simple
Dreman had one rule:
Never invest in something you don’t understand.
In network marketing?
Never overcomplicate the business.
Newbies fail because they try to explain EVERYTHING.
✅ The comp plan.
✅ The science behind the product.
✅ The corporate history since 1952.
Nobody cares.
Want to make money?
Keep it simple:
🔹 “You want to make money online? I’ve got a system.”
🔹 “I’m running a call for people looking to create passive income. Want in?”
🔹 “I’m building a business, looking for sharp people. Know anyone?”
Less talking. More action.
5. Be a Surgeon—Cut What’s Not Working
Dreman’s rule: If something is failing, cut it FAST.
So why do so many network marketers hold onto losing strategies?
🔹 They refuse to stop DM-spamming random people.
🔹 They refuse to update their scripts.
🔹 They refuse to admit that what they’re doing isn’t working.
At NetWave, we test everything.
If something isn’t producing ROI, we pivot.
Quickly. Like a surgeon cutting out cancer.
No emotion. No attachment. Just results.
6. Billions in the Boring—Stop Chasing “Exciting” and Start Doing What Works
Dreman knew that investors overpay for sexy stocks and ignore boring ones.
In network marketing, people do the same thing.
🔹 They chase hype-y companies with no real product.
🔹 They look for “viral” marketing tricks instead of timeless fundamentals.
🔹 They avoid the “boring” work that actually makes money.
You know what works?
✅ Building trust.
✅ Building systems.
✅ Building real relationships.
The flashy tactics fade. The proven systems win.
7. The Dark Side of Being Contrarian—Why Playing the Long Game Feels Lonely (But Wins Big)
Dreman knew that being right early feels wrong.
When you’re buying a stock nobody else wants, you look crazy—until you don’t.
Same in network marketing.
🔹 If you’re building right, people will doubt you.
🔹 They’ll say it won’t work.
🔹 They’ll call it a scam.
Until…
You’re making more in a month than they do in a year.
You’re traveling while they’re stuck in a 9-5.
You’re free. They’re trapped.
Then?
They ask how you did it.
They beg to join your team.
They realize you were right all along.
You Have an Edge That Others Won’t Use
Here’s the craziest thing about Dreman’s strategy:
It only worked because most people are irrational.
The market still overpays for hype.
The market still underprices fundamentals.
The market still follows emotion, not logic.
And the same is true in network marketing.
🔹 Most people quit before they win.
🔹 Most people chase hype instead of strategy.
🔹 Most people follow the crowd—straight into failure.
But if you do the opposite?
If you stay consistent, ignore the noise, and follow the system?
You’ll be one of the few who actually make it big.
Your move.
Are you ready to build like a contrarian?
DM me “Contrarian” and I’ll show you the exact guerrilla marketing playbook we use inside NetWave to dominate.
🚀 Let’s go.