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Sales & MarketingTips & Strategies

How 99% of Network Marketers Destroy Their Leads (And What to Do Instead)

Lusabara
By
Lusabara
Last updated: February 26, 2025
7 Min Read
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Most people in network marketing are burning through their leads without even realizing it.

Contents
The Biggest Mistake That’s Killing Your LeadsThe NetWave Way: Turning Cold Leads into Hot BuyersStep 1: Start a Real Conversation (Not a Pitch)Step 2: Offer Value FIRST (So People Remember You)Step 3: Nurture 100% of Your Audience Over TimeWhy This Works (And Why It Will Change Your Business)You Have Two Choices

They spam. They pitch. They chase.

And then they wonder why nobody responds.

Let’s be clear:

If you’re doing cold outreach the old-school way, you’re losing money and reputation every single day.

The Old Way:
❌ Hard pitching in the first DM
❌ Aggressive “follow-ups” that make you look desperate
❌ Getting ignored, ghosted, and blocked

Sound familiar?

It’s not that LinkedIn (or any other platform) doesn’t work.

It’s that most people don’t know how to do it right.

The New Way?
✅ Start a real conversation
✅ Offer value FIRST so people remember you
✅ Nurture 100% of your audience over time

And when they’re ready, you send ONE message:

“Are you potentially looking for some help with this?”

No begging. No chasing. No weird pressure tactics.

Just trust-based sales.

This is how I built a $3.5M/yr business using LinkedIn.

And it’s how 650+ people in NetWave are now booking calls daily without rejection.

The Biggest Mistake That’s Killing Your Leads

If you’re like most network marketers, you’ve probably seen (or made) one of these mistakes:

  • Sending a sales pitch before you even know the person
  • Following up five times even when they haven’t responded once
  • Only messaging when you want something

This approach doesn’t just get you ignored—it destroys your reputation.

Because here’s what people are thinking when they get your cold pitch:

💭 “Oh great, another network marketer trying to sell me something.”
💭 “They don’t even know me, and they’re already pitching? Hard pass.”
💭 “I’m never opening a message from them again.”

Now multiply that reaction by 100, 500, 1,000+ people…

That’s thousands of dollars in lost business just because of one bad strategy.

The NetWave Way: Turning Cold Leads into Hot Buyers

The reason most network marketers struggle with lead gen isn’t because there’s a lack of leads.

It’s because they don’t know how to nurture their audience the right way.

Here’s how we do it inside NetWave—without being pushy, annoying, or getting ghosted.

Step 1: Start a Real Conversation (Not a Pitch)

Most people get this wrong.

Your first message should NOT be a pitch.

Your goal is to start a conversation, not make a sale in 30 seconds.

🔥 How to do it the right way:

Example 1 (Health & Wellness Niche):

  • “Hey [Name], saw your post about struggling with energy in the mornings. Curious—what’s been the hardest part for you?”

Example 2 (Financial Services Niche):

  • “Hey [Name], noticed you’re looking into ways to save for retirement. Have you found anything that’s worked well for you so far?”

Example 3 (Business Coaching Niche):

  • “Hey [Name], saw your comment about struggling to book more calls. Are you mostly using LinkedIn, or other platforms too?”

No pitch.
No links.
Just a real, human conversation.

Why does this work?

Because people love talking about their own problems.

And when you start the conversation, you position yourself as someone they want to hear from.

Step 2: Offer Value FIRST (So People Remember You)

Most network marketers are too focused on the sale.

They forget that trust comes first.

Before you ask for anything, you need to give.

🔥 How to do it the right way:

✅ If you’re in health & wellness → Share a free meal plan or quick energy-boosting tip
✅ If you’re in financial services → Send a simple checklist for improving credit scores
✅ If you’re in business coaching → Offer a quick breakdown of their LinkedIn profile

No ask. No strings attached. Just pure value.

Because when you give first, two things happen:

  1. People start trusting you.
  2. They actually want to hear from you.

And when that happens? They come to YOU when they’re ready to buy.

Step 3: Nurture 100% of Your Audience Over Time

The biggest mistake network marketers make?

They treat LinkedIn like a one-time shot instead of a long-term strategy.

They pitch, get ignored, and move on.

Instead, the right way to do it is playing the long game.

🔥 How to do it the right way:
✅ Keep engaging with their content
✅ Check in without pitching every single time
✅ Be the person they think of when they’re ready to buy

Because here’s the truth…

Not everyone is ready to buy today.

But if you stay top of mind?

When they are ready, you’ll be the first person they reach out to.

Why This Works (And Why It Will Change Your Business)

Most people in network marketing burn their audience.

They force sales instead of attracting them.

They chase instead of positioning themselves as the obvious choice.

The NetWave way is different:
✅ No begging
✅ No weird pressure tactics
✅ No wasting time on people who aren’t interested

Instead, we build trust, add value, and let the sales come naturally.

And when we finally make the ask, it’s as simple as this:

“Are you potentially looking for some help with this?”

No pressure.
No desperation.
Just sales that feel effortless.

You Have Two Choices

🚨 Option 1: Keep doing what you’re doing.

  • Hard pitching.
  • Getting ignored.
  • Wondering why your network marketing business isn’t growing.

🔥 Option 2: Start using the NetWave method.

  • Start real conversations.
  • Give value first so people trust you.
  • Book sales calls without begging, chasing, or feeling salesy.

If you’re serious about growing your network marketing business…

If you want high-quality leads coming to YOU instead of you chasing them…

If you want to build a brand that attracts buyers instead of scaring them away…

Then it’s time to learn the system that actually works.

🚀 Join NetWave and get the exact lead generation process we use to book calls daily—without rejection, without cold pitching, and without wasting time.

Click here to get started

Let’s go.

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