So, the New York Times just reported that Facebook is changing its algorithm… AGAIN. This time, they plan to prioritize updates from friends and family over content from “business pages.”
And I have a HUGE smile on my face.
Why?
Because over the next few days, people will FREAK OUT. They’ll complain about their reach dropping overnight. If they rely on their Facebook page to build their business, they’ll be PETRIFIED.
But me? I didn’t even break a sweat.
You know why?
Because I don’t rely on social media alone to build my business. Instead, I focus on building assets I CONTROL—my email list, my relationships, my community.
And if you’re serious about growing your network marketing business online, you need to do the same.
The Facebook Trap (And Why It’s Hurting Your Business)
Too many network marketers make the mistake of putting all their energy into Facebook. They post every day, they go live, they engage in groups… but then Facebook flips a switch, and suddenly their reach tanks.
Here’s the truth: if your business depends on a platform you don’t own, you don’t have a business—you have a ticking time bomb.
So, how do you build a powerful network marketing business that isn’t at the mercy of Facebook’s ever-changing rules?
Here are three simple but powerful strategies you need to implement RIGHT NOW.
Tip #1: Content Is STILL King—But Engagement Is Queen (And She Runs the Show!)
Facebook’s changes WILL hurt business pages, but there’s a loophole: Content that gets people talking still wins.
As the New York Times explained, these changes “will have less of an impact if most of a publisher’s traffic comes from individual users sharing and commenting on their stories and videos.”
Translation? If your content creates conversations, Facebook will STILL show it.
So, instead of just posting generic quotes or product promotions, create posts that spark engagement:
✔ Ask thought-provoking questions.
✔ Share personal stories that people can relate to.
✔ Post controversial industry takes that make people want to comment.
And here’s a pro tip: Use your email list to kickstart engagement. When you send an email saying, “Hey, go check out my latest post and leave a comment,” Facebook sees that engagement and starts showing your post to more people.
Tip #2: If You’re Not Building Your Email List, You’re Building on Quicksand
Let me be blunt: If you’re not building your email list, you’re making a HUGE mistake.
Your Facebook page? You don’t own it.
Your Instagram followers? You don’t own them either.
Your email list? That’s yours forever.
Think about it…
If Facebook shut down your account tomorrow, would you still have a way to reach your audience? If the answer is no, it’s time to double down on building your email list.
An engaged email list is your insurance policy against social media changes.
Email allows you to:
📩 Stay connected with your audience—no matter what happens with social media.
📩 Build relationships and trust over time.
📩 Promote your offers directly (without an algorithm blocking you).
Bottom line? If you don’t have an email list yet, start building one NOW.
Tip #3: The Best Way to Build Your Email List Doesn’t Even Involve Social Media…
Now that you understand how important your email list is, you might be wondering, “How do I actually build it?”
Here’s the good news: The best list-building strategies don’t rely on Facebook at all.
You don’t need to go viral.
You don’t need to dance on TikTok.
You don’t need to chase trends.
Instead, you need a simple system to turn cold prospects into email subscribers—and email subscribers into customers.
And I show you exactly how to do it inside my FREE EBOOK: “How to Get 5,000 Subscribers (Without Relying on Social Media)”
Yes, of course, you need to opt in to get it—because I practice what I preach. 😉
So, go grab your free copy now, and start building an email list that will keep your business THRIVING—no matter what Facebook does next.
