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Tips & Strategies

Being an Entrepreneur is Hard, Being an Owner is Hard… Choose Your Hard

Lusabara
By
Lusabara
Last updated: February 11, 2025
7 Min Read
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Let’s be real. Building a business is NOT easy.
You see the flashy success stories, the Instagram flexes, the big checks… but what you don’t see?

Contents
The Dark Side of Business Nobody Talks About1. The Driver Who Drove $100K Worth of Product STRAIGHT to the Border2. The Employee Who Stole Our ENTIRE Brand While Still Working For Us3. The $20K Ad Spend That Brought in… $0 in Sales4. The Payment Processor That Held $90K of Our Money for 90 DaysThe Hard Truth About Network Marketing (And How NetWave Fixes It)

👉 The late nights.
👉 The disasters.
👉 The gut-punch losses that make you question everything.

Most people aren’t built for it. Most people quit.
But if you’re still reading this, I’m guessing you’re not most people.

You’re the crazy type. The one who knows there’s something bigger waiting for you. The one who understands that…

Network marketing is not about selling. It’s about OWNERSHIP.

And ownership? That’s a whole different game.

Let me take you behind the scenes—so you can see what it really takes to win.

The Dark Side of Business Nobody Talks About

People LOVE to talk about their wins.

💰 “I hit a new rank!”
🚀 “I just had my biggest month ever!”
🏖 “I made passive income while on vacation!”

But let’s talk about what happens before that.
Because trust me, if you want to win in network marketing (or ANY business), you’re going to go through some sh*t first.

1. The Driver Who Drove $100K Worth of Product STRAIGHT to the Border

We used to own a cannabis product company. One of our drivers was supposed to deliver a massive order to a dispensary. Simple job, right?

Except… the dude missed his exit before the US/Mexico border.

And instead of turning around, he drives STRAIGHT UP to customs, rolls down his window, and tells the border officers what’s in the truck.

💀 $100K in product. Tons of cash.
💀 Confiscated on the spot.
💀 Truck impounded.

We were lucky to even get the truck back. But the product? Gone. The cash? Gone.

You’d think we fired him on the spot, right?
Nope. We gave him a second chance.

Guess what? HE DID IT AGAIN THE NEXT MONTH. 🤦‍♂️

Moral of the story?

🔥 In business, mistakes happen. People will cost you money. And you WILL learn some lessons the hard way.

In network marketing? Your “border moment” might look different.

👉 Maybe you trust the wrong mentor.
👉 Maybe you waste months chasing leads that were never serious.
👉 Maybe you blow $1,000 on ads that don’t convert.

But here’s the thing… winners keep going.

2. The Employee Who Stole Our ENTIRE Brand While Still Working For Us

Imagine this…

You hire someone to help grow your business. You trust them. You train them. You show them the ropes.

Then one day, you find out…

💥 They stole your product images.
💥 They stole your copy.
💥 They even took your PRODUCT NAME.
💥 They launched their OWN version of your business—while still working for YOU.

😡 Happened to me.

This is business, folks. It’s not just about selling—it’s about protecting your castle.

In network marketing, it happens all the time.

🚨 People will copy your content.
🚨 People will poach your team.
🚨 People will try to take shortcuts off YOUR hard work.

And guess what? That’s just part of the game.

3. The $20K Ad Spend That Brought in… $0 in Sales

We once spent $20,000 on advertising a new product launch.
Massive campaign. Everything lined up. All the “gurus” told us it would work.

And then…

💸 Zero.
💸 Nada.
💸 Not a single sale.

Want to talk about gut-punch moments?
Try burning six figures and watching it vanish like smoke.

Network marketers do this on a smaller scale all the time.

🚨 Spending months on a social strategy that gets no engagement.
🚨 Running an ad campaign that flops.
🚨 Launching a new product line that nobody cares about.

Here’s what most people do after a loss like that: They quit.

Here’s what winners do: They adjust. They test again. They come back stronger.

4. The Payment Processor That Held $90K of Our Money for 90 Days

Running an online business? You’re at the mercy of the platforms you use.

One time, two different payment processors shut us down back to back.
Just like that—$90,000 frozen.

No explanation. No warning. No appeal process.

💥 Had to fight for MONTHS to get it back.

For network marketers, this happens too.

🚨 Platforms change their rules.
🚨 Algorithms shift overnight.
🚨 You wake up one morning and your entire funnel is broken.

If you don’t have a system to bounce back fast, you’re screwed.

The Hard Truth About Network Marketing (And How NetWave Fixes It)

💡 Being an entrepreneur is hard.
💡 Being an owner is hard.
💡 But building a network marketing business the WRONG way is the hardest of all.

I’ve seen too many people quit before they ever gave themselves a real chance.

Why?

❌ They rely on old-school tactics that don’t work anymore.
❌ They treat network marketing like a side hustle instead of a real business.
❌ They refuse to learn marketing—so they get stuck cold messaging and chasing.
❌ They never build a system—so their business depends on them 24/7.

That’s why we built NetWave.

🚀 It’s a system designed to eliminate rejection, attract pre-qualified leads, and let automation do the heavy lifting.
🚀 It gives you a real business strategy—not just a hope and a prayer.
🚀 It helps you scale without burning yourself out.

So here’s the deal…

If you want to build a business the smart way (without making all the painful mistakes I did)…

👉 Click below and join the NetWave team today.

We’re looking for serious people who are ready to win.

No fluff. No hype. Just results.

🚀 Let’s build something that lasts.

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