Ryan Reynolds didn’t just sell phone plans—he rewrote the rules of marketing.
With a brilliant ad strategy, Mint Mobile went from a scrappy disruptor to over 2 million customers, pulling off one of the biggest marketing wins in recent history.
And here’s the kicker: The same principles can skyrocket your network marketing business.
Why?
Because Mint Mobile’s ads weren’t about features or benefits—they were about storytelling, positioning, and guerrilla marketing.
So let’s break it down—so you can model these strategies and apply them inside NetWave to build an unstoppable team and income.
Ad Breakdown #1: The “Angry Goat” Strategy – Why Positioning Wins Every Time
The first ad? An absolute masterclass in positioning.
It used a contrarian hook, an us vs. them strategy, and humor—all wrapped into a killer sales pitch.
Lesson #1: “The Opposite Play” – Stop Doing What Everyone Else Does
Most companies try to compete head-to-head.
Mint Mobile flipped the script.
Their opening line?
“We do the opposite of big wireless companies.”
Translation?
“We’re not like them, so you should love us.”
🔥 How to apply this in network marketing:
→ Everyone else in MLM is saying, “Join my team, make extra income.”
→ You say, “Here’s why I’ll never send a spammy DM—and how I build my team without awkward pitches.”
See the difference? The “Opposite Play” makes people lean in.
Lesson #2: The “Us vs. Them” Play – Create a Shared Enemy
Mint Mobile took a classic marketing move—creating a villain.
Big carriers? They overcharge you.
Mint Mobile? We don’t, because we don’t hate you.
They turned AT&T and Verizon into the enemy, making their customers root for the underdog.
🔥 How to apply this in network marketing:
Who’s the villain in your market?
→ The “scammy, hype-driven” MLM gurus who promise riches but never deliver?
→ The soul-sucking 9-to-5 jobs keeping people trapped in financial stress?
Your audience needs a common enemy. Give them one.
Lesson #3: Humor + Brand Integration = Viral Growth
Ryan Reynolds made people laugh while selling.
Not by telling jokes—but by using humor to make his message unforgettable.
Mint Mobile doesn’t raise prices… “because we don’t hate you.”
🔥 How to apply this in network marketing:
Most MLMers take themselves way too seriously.
Instead:
→ Poke fun at bad network marketing tactics
→ Be the refreshing voice in a space full of hype
→ Use relatable humor to break resistance
Humor lowers sales resistance—and makes people WANT to buy.
Ad Breakdown #2: Why The “Chunky Milk” Ad Flopped (And How to Avoid These Mistakes)
The “Chunky Milk” ad? A great concept—but it bombed.
Mistake #1: Leading With the Offer Instead of the Hook
This ad started with:
“Wireless for $20 a month.”
Sounds great, right? Wrong.
It’s not enough to grab attention.
🔥 How to apply this in network marketing:
Your hook is NOT your compensation plan or “make extra income.”
Nobody cares (yet).
Instead: Lead with something that makes them stop scrolling.
🚫 “Earn extra income from home.” → Too generic.
✅ “I made $1,500 last month—and I didn’t cold message a single person.” → That grabs attention.
Mistake #2: Negative Branding Backfired
They compared other phone carriers to “chunky milk.”
The problem?
When you associate your brand with something negative, people might connect YOU with that negativity.
🔥 How to apply this in network marketing:
When you critique the bad side of MLM, be careful not to make it sound like YOU’RE part of the problem.
Bad: “Most network marketers are scammers.” (Makes people skeptical of YOU.)
Better: “Most network marketers struggle—because they’ve been taught the wrong way.” (Positions you as the solution.)
Shift from attacking → to presenting a better way.
Ad Breakdown #3: The “Holiday Yard Sale” Ad – Why Relatability Wins
This ad started with:
“Hey, I’m Ryan Reynolds, owner of Mint Mobile.”
Simple. Direct. And powerful.
It wasn’t a “hard sell” ad—but it worked because it connected with a warm audience.
Lesson #1: Own Your Personal Brand
Ryan Reynolds DIDN’T rely on Mint Mobile’s name—he attached his personal credibility to the brand.
🔥 How to apply this in network marketing:
People join YOU, not your company.
If you’re relying on just the name of your company, you’re doing it wrong.
Instead:
→ Build YOUR name—your insights, your results, your story.
→ Talk about your journey—why YOU do what you do.
→ Create trust first—then people will want to join your business.
If Ryan Reynolds can sell phone plans with his personal brand… you can sell your network marketing business the same way.
How to Apply This to NetWave and Network Marketing
Ryan Reynolds didn’t just sell a product—he built a movement.
And if you’re serious about crushing it in network marketing, you need to start marketing like this.
Here’s the exact playbook you can apply TODAY:
✅ 1. Flip the Script (Opposite Play) → Stand out by doing the opposite of the crowd
✅ 2. Create an Enemy (Us vs. Them Play) → Give your audience a villain to fight against
✅ 3. Use Humor → People hate being sold—but love being entertained
✅ 4. Nail the Hook → Stop leading with “the offer” and start with an attention-grabber
✅ 5. Own Your Brand → People join YOU, not just your business
Want to See How We’re Using This Inside NetWave?
🔥 If you’re tired of the old-school MLM tactics…
🔥 If you want to build a team without spamming DMs or chasing people…
🔥 If you’re ready to use real marketing strategies that attract buyers…
📩 DM me “Mint” and I’ll show you exactly how we’re doing this inside NetWave.
Let’s build the future of network marketing—without the cringe. 🚀