If you’ve ever watched a YouTube video, scrolled through TikTok, or sat through a killer webinar and thought, “Dang, that was GOOD”—chances are, the person behind it wasn’t just winging it.
They were using a script.
Not just any script, though.
A high-converting, retention-boosting, mind-hacking script designed to keep you glued to the screen, entertained, and (without you even realizing it) primed to take action.
And if you’re in network marketing—or you’re using content to build an audience, attract leads, and close sales—you NEED to know how to write these scripts.
Because in 2025 and beyond, content alone won’t cut it.
🛑 Bad content? No one watches.
🛑 Mediocre content? People click, but they bounce.
✅ Engaging, expectation-shattering content? People binge it, trust you, and BUY from you.
Today, I’m breaking down a 5-step content scripting formula that’ll have people watching, engaging, and taking action faster than you can say, “Link in bio.”
Let’s go.
Why Most People Fail at Content (And How to Fix It)
Most marketers create content that’s boring.
🚨 It’s predictable.
🚨 It’s forgettable.
🚨 It doesn’t keep people watching.
And in the new era of marketing, if people aren’t watching…
💀 You’re losing.
So how do you fix it?
You understand psychology.
More specifically, you master “Expectations vs. Reality.”
Expectation vs. Reality: The Secret to Keeping People Hooked
Ever had a moment where you clicked on a video, and the actual content didn’t live up to the title?
You clicked on something like:
🔥 “This Crazy Trick Made Me $10K Overnight”
…only to get five minutes of fluff and zero real substance.
👎 Instant disappointment.
👎 Click off.
👎 Algorithm punishes that video.
But when you exceed expectations—when the content is actually BETTER than what people expect?
🚀 Engagement skyrockets.
🚀 Watch time increases.
🚀 Sales and conversions go through the roof.
That’s why the first step in creating scripts that turn strangers into customers is:
Step 1: Packaging – Nail Your Hook Before You Write a Single Word
Before you even think about writing your script…
Before you open Google Docs…
Before you start brainstorming…
You need to nail your packaging.
Because if your title and thumbnail (or first 5 seconds) aren’t irresistibly clickable—no one will ever see your content.
Here’s how to package your content like a pro:
✅ Make it impossible to ignore. (Curiosity-driven, emotionally charged)
✅ Create a curiosity gap. (Hint at something they MUST know)
✅ Promise massive value. (But only if they keep watching)
Examples:
🚀 “The $100M Lead Generation Strategy No One’s Talking About”
🚀 “I Tried Every Side Hustle—Here’s What Made Me Rich”
🚀 “What I’d Do If I Had to Make $10K in 30 Days (From Scratch)”
If your title doesn’t spark curiosity or FOMO—start over.
Once you have your hook?
Move to step two.
Step 2: Outline – Don’t Ramble (Structure = Retention)
Most people fail at content because they don’t have a clear structure.
They just start talking…
And two minutes later, the viewer is gone.
The fix? A killer outline.
Here’s the basic flow of a high-converting script:
1️⃣ Intro – Hook them fast
2️⃣ Body – Deliver the goods
3️⃣ Reh-Hooks – Keep attention
4️⃣ Outro – End on a high note
Each of these MUST serve a psychological purpose.
Let’s break them down.
Step 3: The Intro – Hook ‘Em in 5 Seconds or Lose ‘Em Forever
Your first five seconds determine whether someone watches or bounces.
So here’s the deal:
👉 No fluff
👉 No “Hey guys” intros
👉 No long-winded explanations
Instead, start with one of these:
🔥 A big promise: “I’m about to show you a simple trick that doubled my sales overnight.”
🔥 A contrarian statement: “Everything you’ve been told about cold outreach is wrong.”
🔥 A shocking fact: “80% of marketers lose money on ads—here’s why.”
And most importantly?
Confirm the title.
People clicked for a reason—reassure them immediately that they’re in the right place.
Then, move straight into the body.
Step 4: The Body – How to Keep Them Watching (And Primed to Buy)
Here’s the secret to keeping people watching:
👀 Don’t just give information.
👀 Create an EXPERIENCE.
Here’s how:
1️⃣ Start with your second-best point.
You want momentum from the jump.
Start with a strong point so they trust you from the start.
2️⃣ Use “Reh-Hooking” to keep them engaged.
This is where you tease what’s coming next right before moving to a new point.
📢 “But here’s the REAL mistake most people make…”
📢 “And that’s not even the biggest secret—wait ‘til you hear this…”
This forces people to stick around because they don’t want to miss out.
3️⃣ End each section with a CTA
Every single section of your video should either:
🚀 Build curiosity
🚀 Move them one step closer to action
🚀 Set up the next thing they need to hear
No dead space. No fluff.
Step 5: The Outro – Don’t Just End… SELL.
Most people screw up the ending.
They just say:
👉 “That’s it, thanks for watching!”
❌ WRONG. ❌
Your outro is PRIME real estate for turning views into action.
Here’s what to do instead:
🚀 Summarize the key takeaway.
🚀 Give them a reason to act now.
🚀 Make them feel like they got MASSIVE value.
And most importantly—include a clear CTA (Call-to-Action).
Example:
📢 “If you want the exact system we use to attract 50+ leads a day, join our FREE 10-Day Recruiting Bootcamp below.”
Ready to Make Content That Actually Sells?
Here’s the truth:
🛑 Attention is harder to get than ever.
🛑 Boring content gets ignored.
🛑 But the right script? It turns views into $$$.
That’s why we built the NetWave Content System.
💥 We don’t just post—we convert.
💥 We don’t just get views—we get SALES.
💥 And we want to show YOU how to do it.
Want the exact system we use to create high-converting content that turns strangers into team members?
📌 Click here to join our FREE 10-Day Recruiting Bootcamp.
🚀 See you inside.
