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Tips & Strategies

Why Business Feels Hard (And How to Make It Easy in Network Marketing)

Lusabara
By
Lusabara
Last updated: February 20, 2025
6 Min Read
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Ever wonder why business feels so hard sometimes?
Why some people struggle for YEARS while others seem to win effortlessly?

Contents
Step 1: Master Psychology (Or Keep Struggling Forever)Step 2: Build an Insanely High EQ (Emotional Intelligence)How NetWave Uses Psychology & EQ to Dominate Network MarketingWant to Build a Business That Attracts the Right People?

I’ll tell you the truth:

📌 Business is hard because people are complicated.

And since business is just a group of people working together, selling to people, and leading people… it’s no wonder it feels like an uphill battle.

People build narratives.
People do irrational things.
People make emotional decisions, even when logic says otherwise.

So, if you want to win in business—especially in network marketing—you need to master two things:

1️⃣ Psychology
2️⃣ Emotional Intelligence (EQ)

When you do? You’ll have an unfair advantage over 99% of people in this game.

Step 1: Master Psychology (Or Keep Struggling Forever)

Let me drop a reality check: business is NOT a game of logic.

  • If logic ruled the world, everyone would invest in stocks at the right time.
  • If logic ruled the world, nobody would eat junk food.
  • If logic ruled the world, people would join your team instantly when they see the numbers make sense.

But that’s not how people operate.

People buy, join, and follow based on emotion first.
Then they use logic to justify it.

📌 This is why someone will join a high-ticket coaching program… but hesitate over a $47 book.
📌 This is why someone will blow money on a random gadget… but question investing in their future.

So what does this mean for you?
If you want to grow your business faster, you MUST learn how people think, feel, and make decisions.

🔥 Example: Why People Join a Network Marketing Business
Most people think the #1 reason is “to make money.”

❌ Nope. That’s the surface-level answer.

The REAL reasons are:
✅ To feel like they belong to something bigger.
✅ To escape their current situation.
✅ To prove something to themselves (or others).
✅ To experience success and personal growth.

💡 When you speak to these deep desires, people respond.

Not sure how?
Try this: Instead of saying, “This opportunity can help you make more money.”

Say…
➡️ “Imagine waking up every day knowing you’re in control of your life… no more answering to a boss, no more worrying about your future. You’d finally have the freedom to live on YOUR terms.”

See the difference?
One is logic. One is emotion.

Step 2: Build an Insanely High EQ (Emotional Intelligence)

Business isn’t about having the best products or the best opportunity.

It’s about understanding people better than they understand themselves.

Emotional intelligence (EQ) is the superpower that allows you to:
🔹 Lead teams effectively (without drama)
🔹 Handle rejection like a pro
🔹 Create trust & rapport instantly
🔹 Close sales without feeling “salesy”

Most people fail in business because they react emotionally instead of leading strategically.

🔴 A prospect ghosts them? They get discouraged & quit.
🔴 A teammate doesn’t follow through? They get frustrated & lash out.
🔴 A lead says ‘it’s too expensive’? They freeze & don’t know what to say.

💡 HIGH-EQ ENTREPRENEURS?
They stay calm, collected, and strategic.

🔥 Example: Handling a Prospect Who Says “I Need to Think About It”
Low EQ Response: “Ugh, okay… let me know when you’re ready.” (They never will.)
High EQ Response: “Totally get that! Just curious—what’s the #1 thing on your mind right now?” (Now you uncover the real objection & help them move forward.)

📌 People don’t just buy into opportunities… they buy into LEADERS.
If you’re calm, confident, and know how to guide them, they will trust you.

How NetWave Uses Psychology & EQ to Dominate Network Marketing

At NetWave, we don’t chase, beg, or convince anyone to join our team.

Instead, we use:
✅ Psychology-backed marketing to attract high-quality people.
✅ EQ-driven leadership to create massive team duplication.
✅ Emotional storytelling to make our content go viral.

💡 Real Example: How We Get More People to Say ‘YES’
Instead of throwing out random links, we:
➡️ Build curiosity first (so they lean in).
➡️ Speak to their deeper desires (not just money).
➡️ Position our opportunity as the only logical choice.

RESULT?
🚀 More sales.
🚀 More duplication.
🚀 More people staying in the business LONG-TERM.

And that’s why NetWave is taking over the industry.

Want to Build a Business That Attracts the Right People?

📌 Most network marketers struggle because they don’t understand people.

They pitch too soon.
They talk too much.
They fail to connect emotionally.

But when you learn psychology + emotional intelligence?
🔥 You sell without selling.
🔥 You recruit without chasing.
🔥 You build a legacy business instead of a revolving door of quitters.

💡 This is how the top 1% in network marketing WIN.
And now, we’re opening the doors for YOU.

🚀 Want to learn how we do it inside NetWave?
Drop a 🔥 in the comments, and I’ll send you the invite. Let’s go!

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