Ever heard of Jesse Itzler?
His story is insane.
This guy went from rapper → multi-millionaire entrepreneur → co-founder of ZICO Coconut Water → selling a billion-dollar jet company to Berkshire Hathaway.
Oh, and just for fun, he also lived with David Goggins (one of the toughest men on the planet) and wrote a NYT bestselling book about it.
🚀 So what’s the lesson here?
Jesse is proof that you don’t need to start with experience—you just need to START.
And that’s EXACTLY how we win in NetWave using guerrilla marketing tactics that 99% of network marketers never think about.
Let’s break it down.
Lesson #1: Small Swings Lead to Big Wins
Jesse’s first real business idea?
He wrote an anthem song for the New York Knicks.
📌 He didn’t make much money.
📌 But he built connections and learned how to negotiate.
💡 The takeaway?
Your first win doesn’t have to be huge.
Most people in network marketing want to go viral instantly. They want massive results overnight.
❌ But that’s not how success works.
Instead, do this:
✅ Focus on small wins every day (a sale, a connection, a new skill).
✅ Get better at closing deals and building relationships.
✅ Stack your small wins into massive momentum.
Lesson #2: Who Is Higher Leverage Than How
Jesse didn’t try to do everything himself.
Instead, he found the right people who could open doors for him.
💡 The takeaway?
It’s not about working harder. It’s about working smarter.
💡 Instead of figuring everything out alone, build high-leverage relationships that will shortcut your success.
How we do this in NetWave:
✅ Leverage top leaders (get on their radar, learn from them, model their moves).
✅ Find influencers with your target audience and partner with them instead of starting from scratch.
✅ Build a team so you’re not the only one doing the work.
💡 This is how we scale fast.
Lesson #3: The Best Learning Comes by Doing
Jesse started a billion-dollar private jet company… without knowing anything about aviation.
📌 He didn’t sit around waiting to be “ready.”
📌 He took messy action, learned on the go, and figured it out.
💡 The takeaway?
Most network marketers get stuck in “learning mode.”
❌ They watch webinars but never apply them.
❌ They listen to trainings but don’t take action.
❌ They study scripts but never send the messages.
Instead, do this:
✅ Send the message before you feel ready.
✅ Make the video even if it’s not perfect.
✅ Start the business before you have all the answers.
💡 Success comes to those who ACT.
Lesson #4: Expand Your Comfort Zone
At 38, Jesse Itzler felt stuck.
So what did he do?
📌 He invited David Goggins (one of the world’s toughest Navy SEALs) to live with him for a month.
📌 Goggins made him run in the freezing cold, do 100 pull-ups a day, and push his mental limits.
📌 Jesse walked away with an unstoppable “all-in” mindset.
💡 The takeaway?
If you want massive success in network marketing, you CANNOT stay comfortable.
Here’s how we push limits in NetWave:
✅ We DM 10x more people than the average marketer.
✅ We make videos daily (even if we suck at first).
✅ We show up, get uncomfortable, and take massive action.
💡 If it feels uncomfortable, that means you’re growing.
Lesson #5: You’ll Fail… So Fail Fast
Jesse’s first music career?
Total flop.
His debut album hit #74 on the charts and disappeared.
💡 But instead of quitting, he pivoted.
📌 He stopped rapping.
📌 He started writing songs for others.
📌 Then he pivoted into business… and made millions.
💡 The takeaway?
Most people treat failure like the end.
🚀 But in NetWave, we treat failure like feedback.
Here’s how we turn failures into wins:
✅ A failed sales call? Learn from it & tweak the approach.
✅ A post that flopped? Test a new hook.
✅ A DM that got ignored? Follow up later with value.
💡 Winners adapt. Losers quit. Choose wisely.
Lesson #6: The Right Partnerships Change Everything
Jesse didn’t build businesses alone.
📌 He co-founded his record label.
📌 He co-founded ZICO Coconut Water.
📌 He co-founded Marquis Jet.
💡 The takeaway?
🚀 The fastest way to success in network marketing? Build a TEAM.
Here’s how we crush this in NetWave:
✅ We use collaboration (not competition) to scale together.
✅ We lock arms with winners instead of trying to “figure it out” solo.
✅ We build duplicatable systems so everyone succeeds.
💡 Your success is only as strong as your team.
Lesson #7: Market Yourself Relentlessly
Jesse didn’t just sell products.
🚀 He marketed HIMSELF.
📌 He got his music in movie soundtracks.
📌 He got booked for high-profile interviews.
📌 He aggressively self-promoted his book.
💡 The takeaway?
If nobody knows who you are, they can’t buy from you.
How we dominate personal branding in NetWave:
✅ We create irresistible content that pulls in leads.
✅ We position ourselves as experts (so sales happen naturally).
✅ We show up daily until people have NO CHOICE but to pay attention.
💡 Visibility = Money.
Stop Waiting. Start Winning.
🚀 Jesse Itzler built a billion-dollar empire by taking action before he was ready.
🔥 You can do the same in network marketing.
✅ Stop overthinking. Start now.
✅ Stop learning endlessly. Take action.
✅ Stop waiting for the “right moment.” Create it.
💡 Want to know how we scale this FAST inside NetWave?
Join our Community and I’ll show you exactly how we’re winning.
Your time is now.