If I told you there was a social media loophole that could skyrocket your network marketing business—without spending a dime on ads—would you take advantage of it?
🔥 That loophole is LinkedIn Shorts.
Right now, LinkedIn is prioritizing short-form video like crazy. The platform is desperate for engaging business content, and almost nobody is taking full advantage of it yet.
🚀 The people who move first will win BIG.
If you’re in network marketing and you’re NOT posting LinkedIn Shorts, you’re leaving leads, sales, and authority on the table.
This is your step-by-step tactical playbook to start dominating LinkedIn Shorts and turning it into a 24/7 lead-generating machine for your business.
Step 1: If You’re Already Making Short-Form Videos… Start Crossposting NOW
First things first—if you’re already creating content for TikTok, Instagram Reels, or YouTube Shorts, stop overthinking it.
🔥 Just start cross-posting your business-related content to LinkedIn.
LinkedIn’s algorithm is dying for more short-form videos, and the first wave of creators who show up consistently will dominate their niche.
💡 Here’s how to optimize your LinkedIn Shorts for MAXIMUM reach & engagement:
✅ Text Captions: Copy & paste your video script into the post caption and add extra details that didn’t fit in the video.
✅ First 1-2 Lines = Hook: LinkedIn only shows the first couple of lines before cutting off the text. Make sure those lines grab attention FAST.
✅ No Links in the Caption: LinkedIn hates external links. Instead, put any CTA (Call-To-Action) in your profile under the “Creator Button.”
✅ Profile Tag: At the bottom of your caption, add:
👉 “Want more content like this? Follow me for daily insights.”
Most people don’t intuitively follow on LinkedIn. You need to nudge them.
✅ Best Posting Time: Mornings on weekdays (LinkedIn engagement is highest when people check social media before work).
✅ Hashtags: Use 5 relevant hashtags at the bottom. Stick to broad business-related tags (e.g., #entrepreneurship, #marketing, #leadership).
💡 If your content is business-related, start doing this DAILY.
This one tweak could explode your reach overnight.
Step 2: If Your Content Isn’t Business-Related, You Have Three Options
Not making business-related content yet? No problem.
Here’s how you can pivot and start leveraging LinkedIn Shorts effectively:
Option 1: Ignore LinkedIn (Not Recommended)
You could decide to keep posting on other platforms and skip LinkedIn entirely… but let’s be real.
💡 The size of this opportunity is MASSIVE. You don’t want to sit this one out.
Option 2: Adjust Your Content for a Business Lens
There’s no hard rule that says you must create strictly business content on LinkedIn.
🔥 But here’s the reality…
🔹 The best-performing LinkedIn Shorts are business-oriented because people on LinkedIn want content that makes them look smart.
🔹 People SHARE content that helps them build credibility in their industry.
🔹 If you tweak your content slightly to include a business lesson or insight, it’ll perform WAY better.
💡 Example: If you usually create personal development content, you could start adding a business spin:
❌ “How to Build Self-Discipline”
✅ “How to Build Self-Discipline to Succeed in Business”
❌ “The Mindset of a Champion”
✅ “The Mindset of a 7-Figure Entrepreneur”
🔥 Small tweak. HUGE difference in results.
Option 3: Create Separate Content for LinkedIn (Best Long-Term Play)
If your current content is already crushing it on other platforms, don’t change it.
Instead, create a second set of content specifically for LinkedIn.
💡 This is what top personal brands do:
🔹 Alex Hormozi posts business content on LinkedIn & TikTok, but his long-form YouTube content is different.
🔹 Gary Vee repurposes his business content across all platforms but keeps a LinkedIn-specific strategy.
🔥 Bottom line? The best creators tailor content for each platform.
If you have the time, build a second content stream specifically for LinkedIn.
Step 3: If You’re Starting From Scratch, Do This First
Never made short-form video before? No problem.
Here’s the easiest way to get started:
The 10-Video Challenge
Your first goal? Post 10 LinkedIn Shorts in the next 2 weeks.
Follow this simple system:
1️⃣ Pick 10 Business-Related Topics
Examples:
✅ “The 3 Biggest Mistakes I See Network Marketers Make”
✅ “How to Recruit More People Without Annoying Your Friends & Family”
✅ “The One Secret Top Earners Know That 97% of People Don’t”
2️⃣ Write 3-4 Sentences for Each Topic
These should be your key insights or lessons.
❌ Don’t overcomplicate it.
✅ Write as if you’re texting a friend.
3️⃣ Record Yourself Talking on Your iPhone
Simple, no fancy production needed.
Pro Tips for Video:
✅ Record in 4K 24fps (most smartphones have this setting).
✅ Stand near a window or natural light source.
✅ Look INTO the light (never film with the window behind you).
✅ Talk with ENERGY. Imagine you’re explaining it to a friend.
✅ Eliminate fluff. Cut any ums, ahs, or long pauses.
✅ Treat the camera like a person. Use words like “you” instead of “they.”
4️⃣ Add Captions in CapCut (Takes 2 Minutes)
🔥 Why? Because over 50% of people watch videos WITHOUT sound.
💡 How to Add Captions Fast:
📌 Download CapCut (free app).
📌 Click “Auto Captions” → Select a caption style.
📌 Export and post!
5️⃣ Post to LinkedIn & Repeat
🚀 Momentum is everything. Your first few videos won’t be perfect.
That’s okay. Post them anyway.
Step 4: How to Turn LinkedIn Shorts into Cash
Once your LinkedIn Shorts start gaining traction, here’s how to convert views into leads & sales:
✅ CTA in Every Post:
🔥 Example: “Want my free 5-step recruiting blueprint? Drop a ‘🔥’ in the comments & I’ll send it to you.”
✅ Drive Traffic to Your Lead Magnet:
👉 Create a freebie (PDF guide, webinar, or email series) and use it to build your email list.
✅ Book Calls & Close Sales:
📌 DM people who engage with your videos.
📌 Invite them to a private call or Zoom session.
📌 Offer value first, then make your offer.
🔥 The goal? Use LinkedIn to BUILD RELATIONSHIPS, not just sell.
Will You Take Action?
Most people will read this, nod their heads, and do nothing.
🚀 But the winners?
They jump in NOW and start posting.
📌 LinkedIn Shorts is THE biggest organic growth hack right now.
Will you watch from the sidelines… or will you capitalize on this generational opportunity?
Drop a 🔥 in the comments if you’re ready to DOMINATE LinkedIn Shorts.
Let’s go! 🚀