Most network marketers are making content the hard way.
They’re talking about the business.
They’re explaining the comp plan.
They’re making content that feels like an ad.
But here’s the truth: People don’t care about your business… until they see how it changes someone’s life.
This is where Customers in the Wild comes in—a powerful guerrilla marketing play that flips traditional network marketing content on its head and turns your best customers into your biggest growth engine.
What is “Customers in the Wild”?
Put simply: It’s making content about your best customers.
📌 You either find them randomly “in the wild” (on the street, in your DMs, in real life).
📌 Or you set up intentional, in-person, experiential interviews.
Why does this work?
Because people trust other people more than they trust ads.
🔥 It’s the classic “Before & After” strategy (think about old-school fitness commercials).
🔥 It uses social proof to sell without “selling.”
🔥 It creates FOMO—viewers start thinking, “If it worked for them, it can work for me.”
Let’s break this down with real-world examples AND how to apply this in Network Marketing.
Real-World Brands Crushing It With “Customers in the Wild”
1. Stan: The Link-in-Bio Company for Creators
Stan, a company helping creators monetize their audience, launched a genius channel called “Stan Stories.”
They interview real creators who are making life-changing money using Stan.
This is brilliant for three reasons:
✔️ It creates desire. Every creator WANTS to make more money.
✔️ It builds credibility. When you see real success stories, you believe it.
✔️ It’s a direct call to action. “This creator is crushing it… what’s their secret? Oh, it’s Stan.”
💡 How to Apply This in Network Marketing:
Instead of posting another generic “join my team” video…
📍 Find a real success story inside your team.
📍 Film a casual, natural conversation with them.
📍 Let them talk about how the business changed their life.
Example video idea:
“Before & After” interview: “Before I joined NetWave, I was stuck in a 9-5 I hated. Now? I work from anywhere, and I made $10K last month. Here’s how…”
2. Immi: The Instant Ramen Brand That Went Viral
Immi makes a healthy instant ramen that’s taken over social media.
Their marketing secret? @ramenonthestreet—a TikTok account where they showcase real people enjoying their product.
📍 They go outside.
📍 They hand ramen to strangers.
📍 They record their genuine reactions.
🔥 It’s authentic, fun, and shareable.
💡 How to Apply This in Network Marketing:
Most network marketers try to “sell” the product. Instead, let people experience it.
📍 Give samples of your product to random people.
📍 Film their first reaction using it.
📍 Capture genuine excitement.
Example video idea:
👉 “Trying [Your Product] for the First Time… Did NOT expect this reaction!” (film real people tasting, trying, or reacting to it).
The product sells itself when people see others loving it.
3. Starter Story: The Entrepreneur Playbook
Starter Story shares case studies of real people who built successful online businesses.
They don’t “tell” people why their platform is amazing… they SHOW successful entrepreneurs who use it.
💡 How to Apply This in Network Marketing:
Most people in network marketing only focus on big success stories.
(The ones making $1M+ a year… which feels too far away for beginners.)
Instead, highlight people who JUST started and got results.
📍 Find a new team member who made their first $500.
📍 Interview them: “How did you make your first commission check?”
📍 Post the story everywhere.
Example video idea:
👉 “How [New Recruit] made her first $500 in 30 days with [Your Company]”
✔️ It’s relatable.
✔️ It removes doubt.
✔️ It makes people think, “If they can do it, so can I.”
The “Find Beginner → Show Expert → Be the Bridge” Formula
This Customers in the Wild strategy follows a powerful three-step framework:
1️⃣ Find a Beginner (someone new to your business who got fast results).
2️⃣ Show an Expert (someone successful who used the same system).
3️⃣ Position Your Business as the Bridge between the two.
🎯 This taps into aspiration. People see the beginner’s success and ask:
💡 “How do I get there?”
💡 “What’s the secret?”
💡 “How can I be next?”
And when you structure your content like this, your product or business naturally becomes the answer.
How to Execute This in Your Daily Method of Operation (DMO)
Want to make this a daily habit so your content grows your business 24/7?
🚀 Here’s your 3-step DMO action plan:
Step 1: Document Success Stories Daily
📍 Go through customer testimonials, team wins, success stories.
📍 Screenshot and save the best ones.
📍 Start a “Customer Story” folder in your phone.
Step 2: Film “Customers in the Wild” Content
Find people who love your product and film short interviews.
🚀 Post ideas:
✔️ “Meet [Name], who just made her first $500 online…”
✔️ “[Product] vs. [Competitor]—blind taste test reaction!”
✔️ “I asked random people to try [Product]… their reactions were shocking!”
Step 3: Leverage These Stories Across Multiple Platforms
📌 Turn one story into 5+ pieces of content:
🔹 Post the full story as a long-form video.
🔹 Cut it up into short clips for Reels/TikTok.
🔹 Screenshot highlights and post them as carousels.
🔹 Write a text post summarizing the transformation.
🔹 Use the best quotes in your Facebook/Instagram stories.
🎯 This is how NetWave dominates—by making success stories impossible to ignore.
This is How You Win in 2024
🚀 Stop making content that feels like a sales pitch.
🚀 Start showing real people getting real results.
🚀 Let your customers do the selling for you.
💡 People don’t buy because of YOUR words.
💡 They buy because of THEIR emotions.
🔥 The formula is simple:
Find beginners. Show experts. Be the bridge.
📌 Your challenge:
Go create ONE “Customers in the Wild” piece of content this week.
Drop a 🔥 in the comments if you’re in! Let’s build something legendary.