Let’s talk about one of the most powerful, underutilized growth hacks in network marketing.
This isn’t some random trend. This isn’t theory. This is a straight-up cheat code.
It’s called Product as Content.
When done right, this strategy turns your product into the content itself—which means you never run out of content ideas, your engagement skyrockets, and your business grows on autopilot.
The “Daze” Example: How One App Exploded to 150,000 Users with Just One Content Format
Let’s start with a real-world example: Daze, a next-generation chat app.
📌 What is Daze?
Daze allows users to drag, drop, resize, and format messages anywhere on the screen—think Figma, but for chatting.
📌 What’s the big deal?
They went from ZERO to 150,000+ users using a single content format on TikTok.
📌 How?
They screen-recorded people chatting inside the app and turned that into compelling content.
Their best video? 8.3M views, thousands of sign-ups.
🔥 No fancy editing.
🔥 No need for influencers.
🔥 No complicated marketing campaigns.
Just people using the product… and letting the experience speak for itself.
The brilliance?
🔹 The content itself was engaging—people enjoyed watching the messages unfold.
🔹 The visuals were unique—Daze’s interface looked different from every other messaging app.
🔹 The product wasn’t being pushed—it was in the background, subtly driving interest.
The result? Massive organic traction.
Now, here’s the big question…
How do you apply this to Network Marketing?
How to Use “Product as Content” in Network Marketing
Most network marketers create content by talking about the business, the comp plan, or the benefits of the products.
That’s not bad… but it’s NOT viral content.
People don’t want to be pitched.
They want to be entertained, inspired, or educated.
So instead of trying to “sell” your product in every piece of content…
🚀 Make the content about the experience of using it.
🚀 Let the product be the backdrop of an engaging, shareable story.
This method is so powerful because it doesn’t feel like marketing.
3 Ways to Apply “Product as Content” in Network Marketing
1. Showcase the Product in Action (Without Selling It Directly)
📌 Example: Weight Loss / Wellness Products
Instead of making a video saying, “This supplement helps you lose weight!”…
Show it in use.
🔹 Do a before-and-after time lapse of someone using it.
🔹 Show a behind-the-scenes of a customer adding it to their morning routine.
🔹 Film a casual conversation with someone drinking it and reacting to the taste.
Example video idea:
A busy mom, rushing to get ready in the morning, grabs the supplement and mixes it into her shake. The text on screen: “Moms don’t have time for complicated health routines. This saved me.”
What’s happening here?
💡 The product is visible.
💡 The message is relatable.
💡 There’s NO hard pitch.
Yet, viewers automatically get curious about what she’s using.
2. Make the Product Part of a Viral Trend
📌 Example: Skincare / Beauty Products
Instead of just posting “testimonials”… jump on existing trends.
Example video idea:
Trend: “Things TikTok made me buy”
📍 Record yourself unboxing your skincare product and reacting to it dramatically.
📍 Title: “This went viral, so I had to try it… and now I’m addicted.”
Why does this work?
✅ It aligns with a trend people already love.
✅ It makes people curious.
✅ The product is naturally positioned as desirable.
3. Leverage User-Generated Content (UGC) & Testimonials Creatively
Most testimonials feel too polished, too scripted, too forced.
Let’s flip that.
📌 Example: Energy Drinks / Performance Products
Instead of the usual “This gave me energy!” review…
🎥 Example video idea:
A customer mid-day at work, looking exhausted. Then…
They grab your energy drink, take a sip, and suddenly start dancing at their desk.
Text on screen: “Me at 2 PM vs. Me at 2:10 PM.”
Why does this work?
🔥 It’s entertaining.
🔥 It showcases the product in action.
🔥 It makes people WANT to feel that energy boost.
The Key to Making This Work: Consistency & Simplicity
Daze didn’t post one video and go viral.
They posted 192 videos in the exact same format.
📌 They found what worked… and they doubled down.
This is where most network marketers go wrong.
🚫 They try too many different formats.
🚫 They post inconsistently.
🚫 They don’t track what’s actually working.
🔥 Here’s the winning formula:
1️⃣ Find ONE content format that works.
2️⃣ Post variations of it consistently.
3️⃣ Refine and improve based on performance.
Why This Strategy Works So Well for Network Marketing
🔹 It removes the pressure of always creating “new” ideas.
🔹 It makes content creation effortless because you just show the product in action.
🔹 It leverages curiosity—people WANT to know what you’re using.
🔹 It doesn’t feel like selling—so people engage without resistance.
When done right, your content becomes a sales machine without feeling like one.
🚀 People don’t even realize they’re being marketed to… yet they’re asking how they can buy.
This is the ultimate guerrilla marketing play.
This is how NetWave dominates.
Steal This Strategy and Win
If you’re serious about blowing up your network marketing business, stop overcomplicating content.
🔥 Stop making content that feels like ads.
🔥 Start making content that people WANT to watch.
🔥 Use “Product as Content” and let curiosity do the selling for you.
📌 Your Action Plan:
1️⃣ Pick one simple format where the product is used naturally.
2️⃣ Film at least 3-5 videos this week using this method.
3️⃣ Post them consistently and track which performs best.
🔥 Drop a 🔥 in the comments if you’re ready to try this! Let’s dominate.