If you’re in network marketing, there’s ONE question that will determine your success on social media:
👉 Where is your ideal customer (ICP) hanging out online?
Most struggling network marketers make the same mistake…
🚨 They post content everywhere, hoping something sticks.
🚨 They try to be on every platform at once.
🚨 They waste time talking to the wrong audience.
💡 Here’s the truth: If you’re speaking to the right people on the wrong platform, your message won’t land.
That’s why defining your Home-Field Platform is critical.
In this post, I’ll show you how to find your perfect platform, how to tailor your strategy for massive impact, and how to use guerrilla marketing to dominate.
Let’s go. 🚀
Step 1: What is a “Home-Field” Platform (And Why It Matters for Network Marketers)?
A Home-Field Platform is where your ideal customer lives online.
📌 Each social platform attracts different groups of people.
📌 Where your audience hangs out determines how you market, what content you create, and how you generate leads.
📌 Getting this wrong = wasted effort.
Most people guess instead of doing the work to find out where their audience is. Not you.
Here’s why Home-Field Platforms matter:
✅ It’s easier to build authority: You don’t need to compete everywhere—just where your ICP is.
✅ You can tailor content perfectly: Each platform has a different “language.” Knowing where to focus makes content more effective.
✅ More leads, less effort: Speaking directly to the right audience on the right platform creates automatic attraction.
✅ No more burnout: Instead of trying to be everywhere, you dominate one place first.
So how do you pick the right one?
Step 2: How to Choose Your Perfect Home-Field Platform (The 3-Part Formula)
There are 3 things to consider when choosing your Home-Field Platform:
1️⃣ WHO IS YOUR IDEAL CUSTOMER?
You MUST know exactly who you’re talking to before choosing a platform.
📌 What’s their age?
📌 What do they care about?
📌 What problems are they trying to solve?
📌 What social platforms do they already use?
If you’re selling health & wellness products, you’re talking to:
👉 Health-conscious moms (Instagram, Facebook, Pinterest)
👉 Fitness lovers (Instagram, TikTok, YouTube)
If you’re recruiting side hustlers, you’re talking to:
👉 Young professionals (LinkedIn, Instagram, TikTok)
👉 Entrepreneurs (X/Twitter, LinkedIn, YouTube)
If you don’t know who you’re targeting, you’ll waste time creating the wrong content in the wrong place.
2️⃣ WHERE DO THEY HANG OUT ONLINE?
Now that you know WHO they are, you need to figure out WHERE they spend time.
Here’s a breakdown of where different audiences live:
✅ Instagram → Lifestyle, entrepreneurship, moms, beauty, fitness
✅ TikTok → Gen Z, quick dopamine hits, viral content, younger audiences
✅ Facebook → Older demographic, relationship-building, personal connections
✅ YouTube → How-to content, education, thought leadership, long-form engagement
✅ LinkedIn → Professionals, business, networking, personal branding
✅ X/Twitter → Fast-paced discussions, entrepreneurs, industry experts
✅ Pinterest → Visual discovery, moms, DIY, fashion, recipes, home decor
🚨 IMPORTANT: If your audience isn’t on a platform, don’t waste time there!
Example: If your audience is busy moms who want side income, TikTok is probably not your best bet. But Instagram & Facebook? Perfect.
3️⃣ WHAT TYPE OF CONTENT DO YOU LIKE TO CREATE?
Here’s the secret… If you don’t enjoy creating content for a platform, you won’t stick with it.
Each platform requires different content styles:
📌 Instagram → Short videos, carousels, lifestyle posts, engagement-focused
📌 YouTube → Long-form video, tutorials, personal branding
📌 TikTok → Quick, fast-paced videos, trends, humor
📌 LinkedIn → Thought leadership, storytelling, text-based posts
📌 Facebook → Groups, community-driven posts, relationship-building
📌 X/Twitter → Short-form thoughts, threads, engagement-driven
🔥 Pick the platform that fits your style!
Example:
If you love writing and storytelling, LinkedIn or Facebook might be your best bet.
If you love being on camera, Instagram or YouTube will be a better fit.
The right platform is where your audience is AND where you enjoy creating content.
Step 3: How to Build Authority & Crush Your Home-Field Platform
Once you’ve picked your Home-Field Platform, here’s how to DOMINATE it.
🔥 1️⃣ BECOME OBSESSED WITH THE PLATFORM’S CULTURE
📌 Follow top creators in your niche (What are they posting?)
📌 Study engagement patterns (What content gets the most likes, shares, comments?)
📌 Look at viral trends (How can you use them in your content?)
🔥 2️⃣ CREATE CONTENT CONSISTENTLY
🚀 Consistency beats perfection.
🚀 Post at least 3-5x per week.
🚀 Focus on QUALITY, not just quantity.
🔥 3️⃣ USE GUERRILLA MARKETING TO GROW FAST
Most people just post and hope people find them. ❌
🔹 Instead, you hunt your audience down. 🔹
Here’s how:
✅ Find groups where your ICP hangs out (Facebook Groups, LinkedIn Communities, Twitter Threads)
✅ Comment on viral posts DAILY to get attention (be valuable, not spammy!)
✅ Send personalized DMs to ideal prospects (without sounding like a bot!)
✅ Engage with people in your niche (build relationships FIRST before pitching anything)
This is how NetWave leaders explode their businesses FAST.
They don’t wait for attention—they create it.
Step 4: Scale & Leverage NetWave’s System to Duplicate Faster
Most network marketers struggle with duplication.
They bring people in, but their team doesn’t know how to grow.
At NetWave, we solve this by giving our team:
✅ A proven content blueprint for their Home-Field Platform
✅ Automated training systems that plug in recruits without them guessing what to do
✅ Step-by-step strategies for attracting leads without chasing
This means you don’t just grow your business—you build a machine that duplicates.
When every new recruit has a roadmap, your business scales effortlessly.
That’s the difference between struggling alone and winning with a system.
Are You Building Smart or Just Throwing Spaghetti at the Wall?
Most network marketers waste years on social media because they:
🚨 Post random content on the wrong platforms
🚨 Try to be everywhere instead of focusing on one place
🚨 Don’t have a duplication system for their team
But that doesn’t have to be you.
🔥 Step 1: Find your Home-Field Platform
🔥 Step 2: Create content that fits your ICP
🔥 Step 3: Use Guerrilla Marketing to grow fast
🔥 Step 4: Plug into NetWave’s system to duplicate
👉 Drop a 🔥 in the comments if you’re ready to stop guessing and start growing.
🚀 Let’s go make waves.