If you’re in network marketing, content is your biggest weapon.
But here’s the problem…
Most network marketers are doing it all wrong.
❌ They post “value” content, but nobody engages.
❌ They talk about their opportunity, but people scroll right past.
❌ They keep hearing “I’m not interested” or getting ghosted in the DMs.
Meanwhile, the top earners?
💥 They have people chasing THEM.
💥 They attract leads on autopilot.
💥 Their audience hangs on to their every word.
🚨 The difference? They use PSYCHOLOGY. 🚨
The most powerful marketers don’t just share information—they engineer their storytelling in a way that triggers the brain to PAY ATTENTION, ENGAGE, and TAKE ACTION.
🔥 This is what we do inside NetWave. 🔥
💡 And today, I’m giving you our full content psychology playbook—so you can start using these triggers immediately to grow your business FAST.
The 6 Psychological Checkpoints That Get Prospects Hooked on Your Content (And Taking Action!)
Every piece of content you create—whether it’s a Facebook post, IG Reel, TikTok, or YouTube video—has to pass through 6 checkpoints.
If your content fails at any of these points, you LOSE your audience.
But if you pull them through all 6 steps?
💥 They stay engaged.
💥 They trust you.
💥 They take action.
Let’s break it down.
Checkpoint #1: Get Them to Accept the Pain (Without Triggering Their BS Detector)
People take action when they feel pain.
👉 If they don’t feel like their 9-5 is keeping them stuck, they won’t care about your opportunity.
👉 If they don’t feel like they’re wasting time chasing uninterested prospects, they won’t listen to your solution.
👉 If they don’t feel the pain of not making enough money, they won’t engage with your content.
💡 How do you make them feel the pain (without making them tune out)?
🔥 You go ONE step away from the pain. 🔥
🚨 Here’s what NOT to do:
❌ “If you want to make more money, you need this opportunity!”
Why? Because their BS Detector goes off.
They start thinking, “It can’t be that easy…” and they dismiss you.
🚀 Here’s how to do it right:
Instead of directly saying “You need to make more money”, say:
👉 “Ever feel like you’re working too hard but still struggling financially?”
👉 “You’re grinding at your job, but where’s the freedom you were promised?”
🔥 They’ll make the mental leap THEMSELVES. 🔥
💡 Example (How NetWave Uses This Strategy):
Instead of saying “You need better prospecting skills,” we say:
👉 “Ever wonder why the top earners never seem to struggle with rejection?”
👉 “Why do some network marketers have people chasing them while others are stuck cold messaging?”
🚀 The audience starts questioning themselves—and now they NEED your answer.
Checkpoint #2: Get Them to Trust You Instantly
Once they feel the pain, they need to believe YOU can help them.
👉 If they don’t trust you, they won’t stick around.
👉 If you seem like “just another MLM rep,” they’ll ghost you.
💡 How do you build trust instantly?
✅ Social Proof First
Nothing builds credibility faster than PROOF.
🚀 Show them:
✅ Screenshots of results (income, lead flow, team growth, etc.)
✅ Success stories from people you’ve helped
✅ Your own transformation—how you went from stuck to thriving
🔥 The brain believes what it sees. 🔥
✅ Make It About THEM (Not You!)
🚨 Most network marketers make this mistake:
❌ “I made $10K last month with this system!”
🚀 Instead, say:
✅ “How would an extra $1,500/month change YOUR life?”
✅ “If you could quit your job in 6 months, would you?”
💡 When your audience sees THEMSELVES in your content, they stay.
Checkpoint #3: Show Them a Plan That’s DIFFERENT (And Better!)
Now that they:
✅ Feel the pain
✅ Trust you
🚀 They need to see HOW your solution is different.
💡 How do you make your plan irresistible?
✅ Create Contrast
Instead of:
❌ “Join my opportunity and make money online!”
Say:
✅ “Most network marketers struggle because they’re using outdated methods that don’t work. Here’s how we do it differently at NetWave.”
🚀 When people see a new, BETTER way, they lean in.
✅ Use a Clear, Simple Plan
People LOVE step-by-step systems.
🔥 “Follow these 3 steps, and you’ll have 10+ leads reaching out to YOU every single week.”
💡 When your audience sees a SIMPLE roadmap, they’ll take action.
Checkpoint #4: Make Them LIKE You (So They Keep Watching)
At this point, they:
✅ Feel the pain
✅ Trust you
✅ See that you have a better plan
🚀 Now they need to LIKE you enough to keep engaging.
💡 How do you make your audience LIKE you instantly?
✅ High Energy = High Engagement
🔥 If your energy is low, people check out.
🔥 If your delivery is robotic, they’ll scroll past.
🔥 If you bring passion, they’ll stay with you.
✅ Use Simple, Conversational Language
❌ “Our opportunity leverages residual income through a duplicatable compensation model…”
✅ “We help normal people like you make $1,500/month online without chasing friends & family.”
🚀 Clarity = Likability. Be a human, not a sales robot.
Checkpoint #5: Keep Their Attention Until the End
🚨 Getting someone to START your content is one thing. Getting them to FINISH it is another. 🚨
💡 How do you hold attention?
✅ Open Curiosity Loops
👉 “I’ll tell you exactly how to get prospects chasing YOU instead of the other way around—but first, let me explain why 97% of network marketers fail.”
✅ Rehook Their Interest Throughout
👉 “Now, before I show you the secret sauce, you need to understand THIS first…”
🚀 Keep opening loops so they NEED to keep watching.
Checkpoint #6: Get Them to Take ACTION
💡 The final step: getting them to DM you, comment, opt in, or join your team.
Psychological Hacks That Get People to Take Action:
✅ Make the CTA Specific
🚀 “DM me ‘READY’ if you want to see the exact system we use.”
✅ Make Them Feel FOMO
🔥 “Spots are limited—if you wait, you’ll miss out.”
Ready to Build a Network Marketing Business That ATTRACTS Prospects?
📩 Click below & let’s talk.
🚀 Join NetWave & start using PSYCHOLOGY to grow your business FAST! 🚀