Have you ever had a hot prospect—someone you knew would be a perfect fit for your business—only to see them hesitate, stall, or just disappear when it was time to sign up?
Frustrating, right?
But here’s the truth: It’s not your fault. And it’s not their fault either. It’s just human nature.
The good news? There’s a way to fix it.
See, in the world of network marketing (and sales in general), there are four common reasons why people don’t buy. We call them The Sideliners. And if you learn to overcome their objections, you’ll unlock unstoppable growth in your business.
At NetWave, we’ve cracked the code on turning Sideliners into excited, eager team members and customers. And today, I’m going to walk you through exactly how we do it—so you can do the same.
Meet the 4 Sideliners: Why People Don’t Buy
Every potential recruit or customer falls into one of these four categories. If you don’t understand them, you’ll always struggle to close sales. But once you do? You’ll have the ability to turn hesitancy into action—effortlessly.
Let’s break it down:
1. The Indifferent
These are the people who see your opportunity, but they’re asking themselves: “Does this really matter to me?”
It’s not that they hate what you’re offering—they just don’t see why it’s urgent or important for their lives.
💡 How NetWave Overcomes This:
Instead of just telling people why NetWave is great, we show them why it matters to them. We use storytelling, testimonials, and real-life success stories to make them feel the difference.
For example: Instead of saying, “NetWave is an amazing opportunity,” we say:
“Here’s how Jake went from working 60 hours a week in a job he hated to making a full-time income online in just six months—without selling to friends & family.”
See the difference? It’s not just about what we offer—it’s about how it changes their life.
2. The Skeptic
These are the people who ask:
“Who are you, and why should I trust you?”
They’re worried about scams. They’ve been burned before. They don’t know if this is the real deal.
💡 How NetWave Overcomes This:
We build trust before asking for the sale.
- We provide free value (like trainings, masterclasses, and community events) before asking for commitment.
- We showcase real people succeeding with NetWave—not just generic sales pitches.
- We’re transparent—we don’t hide behind hype. We explain exactly how the business works so they feel confident.
One of our biggest trust-builders? The Epiphany Bridge. Instead of selling, we tell stories that help people see themselves in the opportunity. Because when people relate to your story, they naturally trust you more.
3. The Worrier
Unlike the Skeptic (who questions us), the Worrier questions themselves.
They’re thinking:
- “Can I really do this?”
- “What if I fail?”
- “Am I the type of person who succeeds in network marketing?”
💡 How NetWave Overcomes This:
We make sure people know they’re not alone.
Most businesses throw new recruits into the deep end, expecting them to “figure it out.” But at NetWave, we provide:
✅ Step-by-step onboarding
✅ A supportive team environment
✅ Proven daily methods (so they never feel lost)
✅ Ongoing coaching and training
We also pre-frame success by sharing stories of people just like them who have made it work.
For example, instead of saying, “Anyone can do this,” we tell a story like:
“Lisa was a total introvert and had never sold anything before. She was terrified to get started. But after following our step-by-step system, she built a full-time business from home in less than a year.”
Stories kill self-doubt. When people see others just like them succeeding, they start to believe they can too.
4. The Procrastinator
These people know they want to do it, but they keep saying:
“I’ll do it later.”
“Now’s not the right time.”
“Maybe next month.”
Here’s the harsh truth: Later usually means never.
💡 How NetWave Overcomes This:
We create urgency—without being pushy.
Here’s how:
🔥 Limited-time bonuses. We offer special incentives that expire—so people have a reason to act NOW.
🔥 Public accountability. When people see others taking action (like new recruits being welcomed into the team), they don’t want to be left behind.
🔥 Pain vs. Pleasure Framing. Instead of just selling the benefits of joining NetWave, we highlight what they’ll lose if they wait.
For example:
❌ “What’s the cost of waiting? How many more months do you want to struggle financially before taking action?”
✅ “Imagine where you’ll be in six months if you start today.”
People hate missing out. When you frame your offer with urgency, you move them out of hesitation and into action.
How YOU Can Start Turning Sideliners Into Action-Takers
Now that you know why people don’t buy, here’s what you need to do next:
1️⃣ Identify Your Sideliners
Which type are your prospects? Are they Indifferent, Skeptics, Worriers, or Procrastinators?
Start listening to the objections you’re hearing—then match them to one of these four categories.
2️⃣ Adjust Your Messaging
Once you know their real concern, tweak your message to address it directly.
- For Indifferents: Focus on storytelling and transformation.
- For Skeptics: Build trust with transparency, social proof, and pre-framing.
- For Worriers: Show them they can succeed with step-by-step support.
- For Procrastinators: Create urgency with limited-time incentives and accountability.
3️⃣ Take Action NOW
You have two choices:
1️⃣ Keep struggling with the same objections that are blocking your success.
2️⃣ Start using these strategies to close more prospects without being pushy or salesy.
At NetWave, we’ve mastered this system. We’re building a movement of entrepreneurs who never feel stuck chasing friends & family. Instead, we use automated, high-converting marketing systems to attract, nurture, and convert the right prospects on autopilot.
Want to see exactly how we’re doing it? Join NetWave today and we’ll plug you into the same system that’s helping our team members generate leads and sales 24/7.
🚀 Click below to learn more and get started.
But act fast—our next training session is filling up!
