Let’s be real. The network marketing space is full of noise—one-hit wonders, hype-driven launches, and “gurus” who disappear as fast as they came.
But if you’ve been paying attention, you’ll notice something…
There are only a handful of people who have built a business that truly stands the test of time.
So, what’s their secret?
After a decade of being in the trenches—testing, failing, refining, and winning—I’ve discovered a set of principles that separate the flash-in-the-pan marketers from the ones who build real, lasting wealth.
Follow these 14 rules, and you won’t just create a thriving business…
You’ll build a legacy.
Rule #1: Forget About the Money… and the Money Will Come
If your only focus is making money, you’re already set up to fail.
Money is the by-product of solving real problems.
The moment I stopped obsessing over commissions and started focusing on serving people, everything changed.
👉 Instead of chasing cash, chase impact.
👉 Instead of trying to “sell,” focus on solving problems.
Do that, and the money will follow you.
Rule #2: Always Deliver More Than You Promised
First impressions make or break your business.
🚀 If you say it’ll be delivered in five days, get it there in three.
🚀 If you say your team will help, go above and beyond.
🚀 If you promise value, over-deliver like crazy.
Customer trust is your most valuable asset. Lose it, and you’re done. Keep it, and they’ll follow you for life.
Rule #3: Be 100% Authentic—People Can Smell Fake a Mile Away
In today’s world, trust is currency.
I’ve been told time and time again:
“Mike, you’re the same person online as you are in real life.”
Some people love my personality. Others? Not so much.
And that’s perfectly okay.
🔥 The key to attraction marketing? Be YOU.
🔥 Stop trying to copy the “big names.”
🔥 Stop watering yourself down to please everyone.
People buy from people they trust—and trust is built on authenticity.
Rule #4: Deliver 10X More Value Than What You Charge
If someone buys from you and thinks they got MORE than what they paid for…
They’ll buy again.
If they feel ripped off?
They’re gone for good.
Every offer, every training, every system—ask yourself:
“How can I make this feel like the BEST deal they’ve ever gotten?”
Rule #5: Never Make a Decision Based on Money Alone
You’ll get plenty of opportunities to promote products that offer big commissions…
Even if they kinda suck.
🚨 Don’t do it. 🚨
Your integrity is worth more than a quick payday.
Build trust first, and you’ll never have to chase money again.
Rule #6: Pick a Business… and STICK WITH IT
I’ve built multiple businesses. Some hit $25MM+ in revenue.
But guess what?
I got bored and walked away.
Meanwhile, some of my friends stayed the course for a decade… and now they own empires.
The biggest mistake I see network marketers make?
Jumping from opportunity to opportunity—never planting roots.
Success comes from mastery.
Mastery comes from sticking with one thing long enough to get REALLY good at it.
Rule #7: When You Screw Up, Own It.
We’re all human. Mistakes happen.
But you know what earns INSANE loyalty?
✅ Admitting when you’re wrong.
✅ Apologizing when you drop the ball.
✅ Making it right—no excuses.
Transparency builds trust.
Trust builds lifelong customers.
Rule #8: Treat Your Customers Like VIPs
Ever tried calling a company for support, only to get the runaround?
How did that make you feel? Exactly.
Now flip it: What if YOUR business was known for the best customer experience ever?
🚀 Make it easy to get help.
🚀 Train your team to go above and beyond.
🚀 Treat every customer like a VIP—because they ARE.
A happy customer tells their friends.
An angry one tells the whole internet.
Rule #9: Never Argue With a Customer
Some customers will be rude. Some will be entitled. Some will be flat-out nasty.
It’s not your job to fight them.
If someone is toxic, refund them and move on. Period.
🚀 Your energy is too valuable to waste on negativity.
🚀 Your business should be a place of positivity and abundance.
Block, refund, release. Next.
Rule #10: Say “Thank You” (Like You Mean It)
People go where they feel appreciated.
✅ Thank your customers.
✅ Thank your team.
✅ Thank your mentors.
Gratitude isn’t just a nice thing to do—it’s a growth strategy.
Rule #11: Don’t Try to Please Everyone
You can’t please everyone.
🚨 The moment you try? You become bland, boring, and forgettable.
Your tribe will love you.
Your haters will talk trash.
That’s how you know you’re doing it right.
One of my favorite Dan Kennedy quotes:
“If you haven’t pissed someone off by noon, you aren’t marketing hard enough.”
Rule #12: Never Burn Bridges Over Money
I’ve seen partnerships implode over money disputes.
Here’s the truth:
🚀 Money is replaceable.
🚀 Reputation isn’t.
Always take the high road. Give people the benefit of the doubt. You’ll always come out ahead.
Rule #13: Stand Up for Yourself
Success makes you a target.
The bigger you get, the more haters will crawl out of the woodwork.
🚀 Some just want attention.
🚀 Some want to tear you down.
Here’s how to handle them:
1️⃣ Try to resolve things calmly and professionally.
2️⃣ If they just want to fight, don’t engage.
3️⃣ If they’re attacking your reputation, protect it at all costs.
Sometimes, you’ll need to cut toxic people out.
Sometimes, you’ll need to take legal action.
But never let anyone bully you out of your own success.
Rule #14: Thank Your Mentors
No one succeeds alone.
The fastest way to build relationships with high-level people?
🔥 Don’t ask for something.
🔥 Instead, give value first.
✅ Send a heartfelt testimonial.
✅ Record a video saying how they helped you.
✅ Show up to events and shake their hand.
Give first. Doors will open.
Want Long-Term Success? Follow These Rules.
These 14 rules have helped me build a thriving, sustainable, and profitable business—without selling my soul.
If you follow them, I guarantee they’ll help you too.
And if this resonated with you? Let me know.
Reply below, shoot me a message, or just drop a 🔥 in the comments.
Let’s build something legendary. 🚀🔥
