Hey, my friend,
Ever feel like you’re putting in massive effort, grinding every day, talking to tons of people—yet barely seeing results?
If so, there’s a good chance your target market is all wrong.
See, most network marketers make the mistake of thinking everyone is a prospect. They cast a wide net, hoping somebody bites.
🚨 Big mistake.
Because the wrong audience will:
❌ Waste your time
❌ Drain your energy
❌ Make you feel like network marketing doesn’t work
But here’s the good news: When you dial in your target market, everything gets easier.
🔥 You attract the right people (no more chasing).
🔥 You get better engagement (real conversations, not forced ones).
🔥 You start enrolling without pushy sales tactics.
So let’s talk about the 5 warning signs that your target market is off—so you can fix it fast and start attracting the RIGHT prospects.
#1: They Don’t Have a Real Problem That Needs Solving
Fact: People buy solutions, NOT products.
If your audience isn’t facing a real, tangible problem, they have no reason to take action.
🚨 Red flags:
❌ They’re comfortable where they are.
❌ They’re “curious” but not actively looking for change.
❌ They like your content, but never take the next step.
🔥 The Fix: Find people who are already looking for solutions.
💡 Ask yourself:
✔ What problem does my product or opportunity solve?
✔ Who is actively searching for that solution?
✔ Where are they hanging out online?
Example: If you’re selling a financial opportunity, don’t target “general entrepreneurs.” Instead, focus on overworked employees who are actively searching for ways to make extra income.
When people feel the pain, they take action.
#2: They Measure Success Differently Than You Do
Not everyone defines “success” the same way.
If your audience values stability and security, but you’re selling freedom and entrepreneurship, there’s a disconnect.
🚨 Red flags:
❌ They say things like, “That sounds risky.”
❌ They’re skeptical about your opportunity.
❌ They’re more focused on short-term comfort than long-term growth.
🔥 The Fix: Target people who already resonate with your message.
💡 Instead of convincing people to value what you value, find people who already do.
✔ Selling financial freedom? Talk to ambitious go-getters, not risk-averse employees.
✔ Selling wellness products? Find people already into fitness, not fast food addicts.
You can’t force people to care. Find the ones who already do.
#3: They Require Too Much Convincing
If you’re constantly having to explain, educate, and persuade someone that they need what you offer…
🚨 They’re the wrong person.
🔥 The Fix: Focus on pre-sold prospects—people who already know they need help.
💡 Here’s a mindset shift: Instead of trying to sell people on the problem, find people who are already AWARE of it—and just need a solution.
Example:
❌ Wrong: “Hey, have you ever thought about starting an online business?”
✅ Right: “Hey, I help network marketers who are tired of chasing dead leads and want a better way.”
See the difference? One is convincing, the other is qualifying.
Stop selling. Start sorting.
#4: Their Interest Feels Forced
Ever talked to someone who nods along but clearly isn’t engaged?
Maybe they:
🚨 Give short, unenthusiastic responses.
🚨 Say “I’ll think about it” but never follow up.
🚨 Watch your content but never take action.
🔥 The Fix: Focus on naturally engaged audiences.
💡 Go where people are already having conversations about your industry.
✔ Join active Facebook Groups in your niche.
✔ Engage in Reddit discussions where people are seeking advice.
✔ Create content that answers real questions people are already asking.
When you stop forcing engagement and start following demand, leads come to YOU.
#5: They’re Motivated by Desperation, Not Transformation
Ever signed someone up because they “needed the money”—only for them to disappear two weeks later?
🚨 Red flags:
❌ They’re looking for quick cash, not building a business.
❌ They expect instant results without effort.
❌ They bounce to the next shiny thing as soon as it gets tough.
🔥 The Fix: Focus on long-term thinkers who see the bigger picture.
💡 Look for people who:
✔ Want to build a sustainable income, not just make a quick buck.
✔ Are willing to learn and grow, not just looking for an easy way out.
✔ Understand that business takes time and effort—but it’s worth it.
When you work with the right people, retention skyrockets, and your team actually grows.
How to Fix Your Target Market (Fast)
If you’re seeing these warning signs, don’t panic—just make a few tweaks:
📌 Clarify WHO you’re looking for. (Be specific—age, mindset, struggles, goals.)
📌 Find where they’re hanging out. (Facebook Groups, YouTube, LinkedIn, etc.)
📌 Speak directly to their pain points. (Make them feel seen and understood.)
📌 Sort, don’t sell. (Talk only to people who already resonate with your message.)
When you do this, you stop chasing people—and start attracting the right ones effortlessly.
Want to Plug Into a System That Attracts the Right People? Join NetWave.
If you’re done wasting time on the wrong audience, let me show you how we do it inside NetWave.
🚀 We don’t chase leads—we ATTRACT them.
🚀 We don’t sell—we qualify.
🚀 We don’t beg—we position ourselves as the solution.
📌 Spots are limited for our next training. If you’re serious about finding the RIGHT audience (without guessing), drop your info below and let’s chat.
The Secret to a Winning Business
Your success isn’t about working harder—it’s about working smarter.
💡 Focus on the RIGHT people.
💡 Speak to their REAL problems.
💡 Stop chasing—and start attracting.
🔥 Do this, and your business becomes effortless.
Now, go tweak your target market—and watch everything change. 🚀
See you at the top,
Lusabara
Founder of NetWave
