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Sales & MarketingSocial MediaTips & Strategies

7 Costly Mistakes I Made Growing My Business (So You Don’t Have To)

Lusabara
By
Lusabara
Last updated: January 29, 2025
8 Min Read
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If you’re serious about building a profitable business in network marketing, you need to learn this fast.

Contents
Mistake #1: Casting Too Wide a NetWhat to Do Instead:Mistake #2: Consuming Too Much Advice (And Doing Nothing With It)What to Do Instead:Mistake #3: Trying to Be Everywhere at OnceWhat to Do Instead:Mistake #4: Expecting a Big Announcement to Create SalesWhat to Do Instead:Mistake #5: Selling a Course Before Selling a ServiceWhat to Do Instead:Mistake #6: Prioritizing Quantity Over Quality in ContentWhat to Do Instead:Mistake #7: Building My Brand in IsolationWhat to Do Instead:Success Leaves Clues… Follow Them.

🚨 Most people fail because they waste time doing the wrong things.

I know because I made every mistake in the book when I was building my business.

I almost sabotaged myself before I even got started.

But after making every mistake possible, I finally cracked the code and built a profitable business—without the struggle.

Today, I’m going to break down the 7 biggest mistakes I made, so you can skip the struggle and fast-track your success.

🚀 Let’s go.

Mistake #1: Casting Too Wide a Net

(Aka: Trying to Sell to EVERYONE and Converting No One)

I was desperate to get sales.

So what did I do? I pitched anyone who had a pulse.

I spammed my offers to people who had zero interest.
I chased prospects instead of attracting them.
I wasted time on the wrong people instead of finding the right ones.

🚨 Reality Check: If you’re talking to everyone, you’re talking to no one.

What to Do Instead:

✅ Find Your Ideal Customer (ICP) – Not everyone is your buyer. Define WHO you want to work with.
✅ Speak Directly to Their Pain Points – Stop trying to convince people. Instead, show them why they NEED what you have.
✅ Focus on Attraction Marketing – Position yourself as the go-to expert so people come to YOU.

🔥 Big Takeaway: Instead of cold-pitching strangers, create content that attracts your ideal buyers to you.

Mistake #2: Consuming Too Much Advice (And Doing Nothing With It)

(Aka: Getting Stuck in “Learning Mode” Instead of Taking Action)

I didn’t know where to start.

So I did what everyone does…
📺 Watched YouTube videos
📖 Read blog posts
📱 Scrolled through LinkedIn, Instagram, Twitter

The problem? Too much advice led to paralysis.

I followed one guru saying “Do X,” and another saying “NEVER do X.”

I wasted months trying to make sense of conflicting strategies instead of just picking one and executing.

What to Do Instead:

✅ Pick ONE Mentor or System – Don’t get lost in the noise. Follow one person’s proven strategy.
✅ Stop Overthinking & Start Executing – Learning is useless without action. Do first. Tweak later.
✅ Track Your Own Data – The market will tell you what works. Test, adjust, and scale.

🔥 Big Takeaway: You don’t need more information. You need to take faster action.

Mistake #3: Trying to Be Everywhere at Once

(Aka: Spreading Myself Too Thin Instead of Mastering One Platform)

I thought I needed to be on:
📺 YouTube
🎙️ Podcasts
📧 Newsletters
🐦 Twitter
📸 Instagram
📱 TikTok
💼 LinkedIn
📘 Facebook

I was doing the most… but getting the least results.

🚨 Reality Check: Trying to dominate every platform at once = failure on ALL platforms.

What to Do Instead:

✅ Master ONE Platform First – Build an audience on ONE platform before expanding.
✅ Go Deep, Not Wide – It’s better to post consistently on one channel than inconsistently on five.
✅ Repurpose, Don’t Reinvent – Once you dominate one platform, recycle content for others.

🔥 Big Takeaway: Focus beats frenzy. Pick one platform, master it, then expand.

Mistake #4: Expecting a Big Announcement to Create Sales

(Aka: Thinking One Viral Post Would Make Me Rich)

I thought if I posted…
📢 “I just launched my new business!”
…people would flood my inbox with “TAKE MY MONEY!”

It didn’t happen.
I got tons of engagement… and exactly 1-2 sales.

🚨 Reality Check: People don’t buy just because you make an announcement. They buy because they see consistent proof, results, and authority.

What to Do Instead:

✅ Create Value DAILY – People buy from those who help them the most.
✅ Build Demand Before You Sell – Instead of announcing, show people why they need what you have.
✅ Use Testimonials & Case Studies – Social proof > self-promotion.

🔥 Big Takeaway: Selling isn’t about shouting… it’s about serving. Give value, and the sales will come.

Mistake #5: Selling a Course Before Selling a Service

(Aka: Selling the Wrong Offer First)

I thought selling a course would be easy.

🚀 “Just create it once and make passive income forever, right?”
❌ WRONG.

No one cared about my course at first.

Why?

Because a course is only valuable IF people already want to solve that problem.

What to Do Instead:

✅ Sell a Service First – Help people 1:1, get real-world experience, then turn that into a course.
✅ Let Demand Dictate Your Offer – If people aren’t asking for it, don’t waste time creating it.
✅ Validate Before You Build – Pre-sell, get interest, THEN create.

🔥 Big Takeaway: Start with a service. Scale with a course.

Mistake #6: Prioritizing Quantity Over Quality in Content

(Aka: Posting 30 Bad Posts Instead of 1 Great One)

I thought success on LinkedIn = posting as much as possible.

So I scheduled 30 posts in one day.

🚨 The result?
Tons of content… but little engagement.

Because people don’t want MORE content.
They want BETTER content.

What to Do Instead:

✅ Create Fewer, Higher-Quality Posts – One viral post > 30 ignored posts.
✅ Optimize for Engagement, Not Just Posting – Quality posts get shared, commented on, and drive leads.
✅ Test & Iterate – Learn what works, then double down.

🔥 Big Takeaway: 1 great post can do more for your business than 100 bad ones.

Mistake #7: Building My Brand in Isolation

(Aka: Trying to Grow Solo Instead of Leveraging Partnerships)

I thought I had to build everything from scratch.

🚀 “If I just post great content, people will find me!”
❌ WRONG.

The truth? Collaboration is the FASTEST way to grow.

What to Do Instead:

✅ Partner With Others in Your Niche – Do interviews, co-webinars, and collabs.
✅ Leverage Other People’s Audiences – Guest post, go live with influencers, and get featured.
✅ Make Relationship-Building a Priority – The bigger your network, the easier growth becomes.

🔥 Big Takeaway: Don’t build alone. Build with others.

Success Leaves Clues… Follow Them.

If you want to succeed faster, learn from those who’ve already done it.

🔥 Skip the trial and error.
🔥 Avoid the costly mistakes.
🔥 Take the shortcut by following a proven process.

🚀 Want to grow your business without the guesswork

Join our community and I’ll send you our exact step-by-step system for building a 6-figure business in network marketing—without chasing, begging, or pitching.

Let’s make it happen.

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